Government Policies and Challenges Faced by Virgin Active
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Added on 2023/06/12
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This report discusses the intervention methods of the UK government that affect health clubs like Virgin Active, the challenges faced by Virgin Active due to COVID-19, and recommendations to overcome them.
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GOVERNMENT POLICIES
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Table of Contents INTRODUCTION...........................................................................................................................3 MAIN BODY...................................................................................................................................3 Intervention Methods of Government..........................................................................................3 Challenges faced by Virgin Active :............................................................................................4 CONCLUSION................................................................................................................................4 REFERENCES................................................................................................................................1
INTRODUCTION. Virgin Active, the chain of health clubs operated in many countries such as UK, Thailand, South Africa, etc. It provides the classes and training to the superstars and public with the best quality equipments. It focuses on development of strength, stamina and Stability. To be the member of the club, people have to subscribe to its monthly or yearly memberships. It also provides the clients online workouts through its App. The report will discuss the intervention method of Government that will affect the health clubs. It will also discuss theGlobal challenges faced by Virgin Active and the recommendations to overcome them. MAIN BODY. Intervention Methods of Government The Government of UK imposed many new policies and legislation post Covid-19 pandemic regarding the Health and well being of the people. It were also issued to comply with the goal of health and well-being of the countries issued by UN. Due to the pandemic, UK also faced a downfall in the economic growth of the countries thus it increased the tax rates and decreased the deductions to pay off the debts and finances. The government imposed new guidelines that only 50% of the people were allowed to go and conduct trainings with full safety measures. Many health clubs of Virgin Store were shut down to avoid losses due to limited involvement of people in the training fitness sessions (Piotrowski and Piotrowska, 2021). However, Government helped the Virgin Active health clubs to restart its clubs and centres by proving financial support as the centres promote health and well-being of the people. It helps in educating and creating awareness about the workouts and fitness requirements in the human body.Governmentsupportedthebusinesseswhowereunabletopaytaxesduringthe coronavirus may delay their payments without any penalties or fines. UK Government imposed Furlough Scheme for the benefit ofemployees of the business organizations and in the same context it helped the Virgin Active employees during coronavirus by paying 80% of their wages even though they do not work (Stuart and et. al., 2021). The government initiated many policies which negatively affected the Virgin Active and other health centres but many initiatives provided support to them to restart again.
Challenges faced by Virgin Active : Due to Covid-19 pandemic, the health clubs face a massive disruption. It also impacted Virgin Active. Many health clubs of theVirgin Active were closed due to decrease in the revenue because many people cancelled their memberships and few of them denied renewing the memberships post Covid. From the current scenario, it is quite clear that people are facing obesity issues, they have become lethargic and lazy due to changes in the working and health environments during the pandemic time. The obesity issues were faced by most of the people due to closing of gyms and fitness centres, thus adversely affecting the lifestyle of people (Yates and et.al., 2020). Many countries are facing the technological challenge due to issues in adoption of updated and expensive technology, thus it affects the health clubs. As the technology is continuously expanding and growing, it affected the fitness industry as well. Many fitness apps have been installed providing free fitness tips and fitness wearables like gadgets that people use to track their calories estimation, heartbeat, steps walked in a day, etc.(Pizzo and et.al., 2020). This is affecting the health clubs that people are avoiding going to gyms and fitness centres. Many people started with training sessions through their personal coaches and trainers through video calls or live fitness sessions, this totally led to shut down of theVirgin Active health clubs. Virgin Active should start with new marketing strategies and offering benefits to the customers to come back to the pace. It should offer the customers discounts and benefits for subscribing to the memberships. It should advertise about the services its offering and aware the people about the updated equipments used in the clubs. Virgin Active should start with campaigns and programmes that motivate and encourage people who suffer from obesity and other health related problems to join the club and overcome their health issues. CONCLUSION. From the given report, it is concluded that UK government took various initiatives to safeguard the lives of people and support the health centres like Virgin Active during the post Covidtimes.VirginActivealsofacedmanyissuesduringthattime.Thereportalso recommended the ways that will help Virgin Active and other fitness centres to spread awareness and need of workout and fitness in their lives.
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REFERENCES Books and journals Yates, T., and et.al., 2020. Obesity and risk of COVID-19: analysis of UK biobank.Primary care diabetes.14(5). pp.566-567. Piotrowski, D. and Piotrowska, A. I., 2021. Operation of gyms and fitness clubs during the COVID-19 pandemic-financial, legal, and organizational conditions.Journal of Physical Education and Sport.21. pp.1021-1028. Pizzo, A.D., and et.al., 2020. Sport experience design: Wearable fitness technology in the health and fitness industry.Journal of Sport Management.35(2). pp.130-143. Stuart, M., and et.al., 2021. COVID‐19 and the uncertain future of HRM: Furlough, job retention and reform.Human Resource Management Journal.31(4). pp.904-917.