Strategy, Enterprise and Innovation: A Case Study of Grab

Strategy, Enterprise
and Innovation

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
The key drivers of innovation contributing to the success of Grab............................................1
Reasons behind success of Grab ................................................................................................3
Ansoff Matrix of Grab (Shweta).................................................................................................3
Porter's five forces.......................................................................................................................4
Blue Ocean Strategy (Riya)........................................................................................................6
Strategy canvas............................................................................................................................6
CONCLUSION................................................................................................................................8
REFERENCES..............................................................................................................................10

INTRODUCTION
Strategic innovation is described as the procedure of redesigning or inventing business
operations by companies so that they could gain competitive advantage and enhance their
productivity. Implementation of strategic innovation by organisations is very essential as it helps
them in increasing growth and further develop opportunities to expand business on global level
(Tavares, 2021). The following report includes a South-east Asia company named as Grab which
is a leading transportation and technology company. The company deals in several sectors such
as grocery, food delivery and financial facilities. The selected organisation was established in the
year 2012 in Malaysia by Tan Hooi Ling and Anthony Tan. The report discuss the key drivers of
innovation that helps in getting success for respective firm. Furthermore, strategy frameworks
has been applied in order to analysis various approaches implemented by organisation to assist
shaping its vision and mission. In the report, Blue Ocean strategy has also been implemented os
that the success of respective company could be examined.
MAIN BODY
The key drivers of innovation contributing to the success of Grab
Innovation is defined as the process where companies applied new ideas or strategies in
order to develop opportunities where they could enhance their present products or services to
gain competitive advantage over rivals in the market (Tomashuk and Tomashuk, 2021). In
context to Grab, the company always initiates innovation strategies in the market so that they
could provide unique services or products to their potential customers along with making
themselves strong in position within market. The implementation of 4Ps has been explained
below in context to the selected organisation where it has been discussed that how company
execute this strategy. The 4Ps of innovation are described below:
 Product Innovation: This is the first phase of innovation where the main purpose of
company is to make their products or services more unique from its rivals. Product
development could be achieved by implementing improvement in current products or
introducing new range of goods or services in the market. In case of the respective
company, it was previously offering transportation services where it introduced taxi
facilities in Malaysia followed by several other services in the country so that it could
expand its business operations. The company is introducing new facilities in the market
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namely “Break the Silence” and “Grab for Good”. Both these initiatives are associated
with social causes where Grab for Good aims to provide online literacy to around 3
million individuals by the year 2025 in South-east Asia.
 Process innovation: This factor of 4Ps of innovation frameworks is implemented by
organisations where they make strategies to make modifications in the procedure of
manufacturing or delivering services (Wahab and Jabar, 2017). In case of selected
organisation, its leaders and workforce continuously work towards executing hyperlocal
business approach. The company has utilised this method to grab large customer base in
the market and acquiring leading position in the market.
 Position innovation: This innovation process of is mainly concerned with the position
that products or services of companies own in the market. According to this innovation
method customer base which is targeted by companies is involved in this approach. In
case of respective company, it offers services very effectively to its potential customers
so that it could aware people about its brand and accomplish competitive advantage in the
market.
 Paradigm innovation: This the last phase of 4Ps of innovation which is related to
modifications linked with mental model by implementing change in business operations
of companies (LI and LI, 2021). In case of the selected company, the business model
executed by it is highly emphasised on social impact, convenience and security in
transportation sector which also involves its other several facilities such as mobile and
financial services.
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