Case Studies in Marketing Management: GrabTaxi

CASE STUDIES IN MARKETING
MANAGEMENT
GRABTAXI

Question 1
A. product-market structure
The market structure is emerge market structure that include new companies and new
products.
B. Environmental influence and the competitive force
The environment is mainly composed of countries with legal requirement and policies.
Some of the countries include Malaysia Thailand, Singapore, Vietnam, Indonesia,
Philippines, Myanmar, and Cambodia.
 For instance, The Philippines temporarily stop the operation of Grab Bike for
lack of guidelines (Tan, 2016).
 Competitive force are politicians, military personalities among
others

Question 2
A. Target segment Geographic, demographic
demographic market target segment: Singapore is one of
the dense population countries with 5.6 million permanent
residents which increase the demand for Grab services
Geographic target segment: The geographical areas of
Singapore is mainly of an island and several islets and this is a
larger geographical area.
B. Sales Forecasting Method
The best sale forecasting method that can be used in Grab is
composites of sale force opinion method.
Revenue to increase by $3.5 billion within the next three
years totaling to $9.5 billion (Cunningham, 2018).