Graduate Challenge for Students

Running head: GRADUATE CHALLENGE
GRADUATE CHALLENGE
Name of the Student:
Name of the University:
Author Note:

GRADUATE CHALLENGE1
Marketing
In world of today, marketing’s role could not be ignored. There is competition among the
organizations today within same market. Organizations being most proactive and innovative
emerged as victors. The global economy of today realized small organizations’ importance as
well as is giving them much required support for sustaining growth. As result survival of
organization is totally dependent on wise efforts of marketing that are coupled by the financial
operational between the other functions in the structure. An essential role is played by marketing
to establish relationships among organizations and customers (Keegan 2017). This gives the
confidence in trying new product within the market. It makes function of marketing crucial in
each organization. Marketing shapes organizations’ image. Marketing is tasked also with
organization’s branding.
Finance
Finance is process for keeping score of the activities of an organization, however it brings
life to the business. It passes through each part of the operations of firm. Some decisions are
taken without having input from people of finance management. Finance is crucial in about
every decision in business, from cash flow management and budgeting and planning to capital
structure as well as how costs and risks are controlled. Finance deals with questions of how
government, organization or individual acquires the required money (Pilbeam 2018). Finance’s
major focus is investment management, known as asset management to the institutions and
money management to the individuals. Finance consists of associated activities for risk
management, investment banking, securities trading and financial engineering.