MG408 The Graduate Challenge CW2

The Graduate
Challenge

Table of Contents
INTRODUCTION ..........................................................................................................................1
Analysis of Challenges....................................................................................................................1
T-shirt Challenge....................................................................................................................1
Presentation Challenge...........................................................................................................1
Interview Challenge................................................................................................................2
Discussion of Skills/Reflection........................................................................................................2
Communication Skills............................................................................................................2
Teamwork...............................................................................................................................3
Time Management..................................................................................................................3
Business Skill and Competencies Development....................................................................4
Action Plan.......................................................................................................................................4
CONCLUSION................................................................................................................................5
REFERENCES ...............................................................................................................................6

INTRODUCTION
This report focuses on the reflection of three challenges i.e. t-shirt challenge, presentation
challenge and apprenticeship challenge that angles towards their business related situations
branding and financing. In every challenge, the reflective analysis of skills that we had achieved
and developed such as presentation skills, emotional intelligence, better communication, time
management, teamwork and other business skills are explored. There is a comparison to the
previous knowledge and skills I acquired and the required skills of these challenges. There is a
explanation of my previous skills and knowledges that are used in these challenges. Moreover
the lessons and skills acquired during these challenges will also be mentioned in this report and
what improvements are required will be suggested. There will be an action plan that will help me
to achieve better results in future.
Analysis of Challenges
T-shirt Challenge
In every business, the company should have creative insights to market and promote their
products. When a company looks towards starting a market by bringing up a new product, the
company needs to market their brand in such a way that it effortlessly catches the potent
customers (Anderson and Tomlinson, 2021). In this challenge we had been through a group
activity to decide the type of t-shirt according to the type of demographics of the people and their
needs. We ad done this in order to understand the best way to advertise and brand the product to
promote it in most efficient way. The process of acquiring, printing and selling the t-shirts has
costed financial amounts on our group members. We have calculated how the t-shirts had to be
sold, so that maximum profits can be generated and recover the used money. The advertisement
was also important to advertise our product, and this was done by wearing the t-shirt with our
logo and a good speech to present the product practically in front of public.
Presentation Challenge
Presentation is the part of making the image of the product in the market and how the
consumers would perceive the brand (Arsenault, Heffernan and Murphy, 2021). It means that we
had to present the products in front of the customers with the help of a better brand ambassador.
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