Importance of Business Functions and Linkages

This report discusses the importance of different business functions and their linkages within Jaguar Land Rover Plc. It covers HR function, marketing function, production function, and finance function. The report emphasizes the role of these functions in attaining the company's goals and the need for collaboration among them. The importance of market research and technology enhancement in the context of Jaguar Land Rover is also highlighted.

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Table of Contents
INTRODUCTION...........................................................................................................................3
BUSINESS FUNCTIONS...............................................................................................................3
IMPORTANCE OF BUSINESS FUNCTIONS AND LINKAGES...............................................4
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................5

INTRODUCTION
Business function can be explained as the process where an entity conducts different
organisation activity for the purpose attaining the goals. Business function are always based on
objective, mission and vision of the company (Shephard, 2012). There number of business
functions and they are HR, marketing and many more. The present report is based on Jaguar
Land Rover Plc where they are introducing number of technologies within their automobiles.
This particular report will discuss about different business functions which are essential and
being conducted within the organisation.
BUSINESS FUNCTIONS
 HR function: It is explained as one of the most important function within the business
organisation where main objective is to fill all of the empty place with suitable candidate.
Company like Jaguar Land Rover looks for those employees who have different types of
skills and knowledge which can add on the value for the company for attaining goals.
 Marketing function: Talking about this particular function within the business
organisation, it can be easily said that it is completely influence by the behaviour shown
by the customers (Budhwar and Debrah, 2013). Main motive of marketing function is to
make people aware the product of a company. Different types of channel can be used in it
such as Television, digital marketing and many more. In context of Jaguar Land Rover, it
is essential for the entity to conduct proper market research so that appropriate services
can be provided to the customers.
 Production function: It is related with the manufacturing department where company
manufacture its good which is to be supplied within the market. In context of Jaguar Land
Rover, their customers want enhancement of technology within the vehicle which means
company must work on quality with better technology in it. Company can sustain its
market as they have loyal customer who believe within the production of a company.
 Finance function: It is the function of an entity which has the responsibility to manage
fund related work so that operations can be conducted easily (Business function, 2019).
In view of Jaguar Land Rover, their financial management team has the responsibility to
manage every single work related to finance.

IMPORTANCE OF BUSINESS FUNCTIONS AND LINKAGES
It can be easily said that business function has a crucial role within the business
organisation because it simply allows the company to give tough competition to the rivalry firm.
If in can marketing and HR team works together then company will have a better option to hire
skilled employee where marketing team can advertise about the requirement of a candidate
(Importance and functions of business, 2019). Also, marketing trends do changes at a rapid speed
where role of this functions increases for Jaguar and Land Rover if they want to accomplish their
goals. In short, this function can analyse that how company is required to perform in any of the
situation.
CONCLUSION
From the discussion, it can be easily concluded that in any of the organisation there is a huge
role of marketing team for the purpose of attaining the goals. Also, it necessary for the different
functions to work as per the requirement of a company for effective result.

REFERENCES
Books and Journals
Shephard, R.W., 2012. Cost and production functions (Vol. 194). Springer Science & Business
Media.
Budhwar, P.S. and Debrah, Y.A. eds., 2013. Human resource management in developing
countries. Routledge.
Online:
Business function. 2019. [Online]:http://www.businessdictionary.com/definition/business-
function.html
Importance and functions of business. 2019. [Online]
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