BUS 456 Innovation & Change Management: Simmons Case Study

This case study examines the change management strategies implemented at Simmons, particularly focusing on the "Great Game of Life" (GGOL) program initiated by CEO Charlie Eitel. The study analyzes Eitel's leadership style and its alignment with the company's needs during a period of economic downturn following 9/11. It delves into the premises of GGOL, its intended impact on profitability and organizational culture, and discusses the advantages and disadvantages of the change process. The analysis also assesses Eitel's core values, transformational/transactional leadership qualities, and the overall effectiveness of his approach in driving organizational change at Simmons. The solution references academic sources to support its arguments and provide a comprehensive understanding of the case.

Change Management
Process

Task
What is Eitel attempting to accomplish with the “Great Game of Life” (GGOL) program?
Charlie Eitel is appointed as a CEO and he had a different core values so that he can attempting
to accomplish with the great game of flight program. In order to overcome the problems which
are facing by the organization the CEO of the company wants to launch the great game of life in
every plant. This is the program which is completely rely on the business models that define the
profitability and growth of the organization and that depends on the strong and loyal customer
base and also based on the creative organizational culture and competent leadership team that
provide and empowers the workforce. This is the strategy that is adopted by the Charlie Eitel so
that they can achieve their goals and objectives and improve profitability and efficiency of the
organization in an appropriate manner(CONBOY, 2016)
.
What is the premise of GGOL?
The premises of the great Game of life is to improve the profitability and productivity of the
organization which is completely depends on the business model that helps the organization to
improve their capabilities and growth according to the customer base according to the corporate
environment of the organization and on the basis of the creative organization culture. It also
helps the organization to empower the workforce and improve the leadership style of the
individual so that they can build teamwork in the organization. As the organization is facing
number of problems after the incident of 9/11 because of economic downturn so it is become
very important for them to improve their capabilities and implement a great game of life program
so that the organization can improve their capabilities(Klettner, Clarke and Boersma, 2016)
How is it supposed to help Simmons or other companies?(discussing the advantages and
disadvantages of its change process, and what could have been done differently.
As the present globe simmon is founded in 1875 and the organization and the Simmon had
decided to modify their focus from the dairy farming and wooden product to the manufacturing
of woven wire mattresses At a large level. This kind of modification helps the organization to
improve their capabilities and overcome the problems which are facing by the company(Vidgen,

Shaw and Grant, 2017). The Charlie Eitel has in different kind of core values that is caring about
workers customer N associate supporting each other at the workplace and impairing their
individual within a specified spent so that they can improve the teamwork in the organization
(vom Brocke, Simons and Safrudin, 2020). Apart from this he launched strategy that name is
great game of life that will going to impact the workforce and improves the organizational
culture so that they can achieve their goals and objectives. But because of uncertain nature of the
program the organization is facing different kind of problem in context of the great game of life
program.
How would you describe Eitel’s leader values and leadership style? How would you describe
Eitel according to the transformational/transactional leadership framework? Does his leadership
style appear to be a good ‘fit’ with Simmons at the time of the case?
Charlie Eitel is a very attractive personality that believes in teamwork and motivates their
workers towards the growth. Charlie Eitel has some core values that is completely rely on the
future decision over the organization historical experience so that he can maximize the
opportunity for the organization in order to bring more opportunity and encourage the innovation
and keep their customer at the topmost parity (Neumann, Robson and Sloan, 2018). Apart from
this he has three more core values like supporting each other in the company and caring about
their workers about their associate and maintains the positive culture in the organization.
According to the investigation it has been analyzed that Charlie Eitel has a effective leadership
style that is very effective and important for the organization and It is appear to be a good fit
with Symons at the time of the case. According to the transformational leadership theory The
Charlie Eitel hasn’t capability to focus on the motivating and encouraging their followers with A
vision of the future so that they can improve the capabilities of the organization and overcome
the problems of the company which are facing by them. According to the transformational
leadership theories define that the desires of the leader and the ones of the followers are not the
same (Albertini, 2019). S same with the Charlie Eitel that he has a capability to provide some
form of the motivation for their followers so that they can complete their targets and achieve
their goals and objectives in an appropriate manner. He is Charlie Eitel has a different kind of
management styles which are completely suited to the different situation. Apart from this he is
more capable to effectively maintain all the problems and challenges which are facing by the

company so that they can engage in their followers with the company in order to establish goals
and organizational boundaries in an appropriate manner.

REFRENCES
Books and Journal
CONBOY, K., 2016. Katie Conboy: Leading Change at Simmons College. Case Research
Journal, 36(4).
vom Brocke, J., Schmid, A.M., Simons, A. and Safrudin, N., 2020. IT-enabled organizational
transformation: a structured literature review. Business Process Management Journal.
Albertini, E., 2019. The contribution of management control systems to environmental
capabilities. Journal of Business Ethics, 159(4), pp.1163-1180.
Neumann, J., Robson, A. and Sloan, D., 2018. Monitoring and evaluation of strategic change
programme implementation—Lessons from a case analysis. Evaluation and program
planning, 66, pp.120-132.
Klettner, A., Clarke, T. and Boersma, M., 2016. Strategic and regulatory approaches to
increasing women in leadership: Multilevel targets and mandatory quotas as levers for
cultural change. Journal of Business Ethics, 133(3), pp.395-419.
Vidgen, R., Shaw, S. and Grant, D.B., 2017. Management challenges in creating value from
business analytics. European Journal of Operational Research, 261(2), pp.626-639.