Assignment on Greek Wedding Agency

GREEK WEDDING AGENCY
Greek Wedding Agency
Students Name
Institutional Affiliations

GREEK WEDDING AGENCY
Greek Wedding Agency
Your Insider in Greece
1.0 EXECUTIVE SUMMARY
The Greek Wedding Agency (GWA) is a business that would want to actualize and fulfill
couples' dreams, which has always been perceived as difficult since it is difficult to have a
wedding in a far country. We want to make them appreciate and enjoy the fruits of being so
patient waiting for ages for one's proposals and the others 'yes'. On this day, we make them feel
special by having their romantic ceremony done in a beautiful place.
GWA will soon be located in Greece. It will be specializing in church weddings, official
registration of marriages, including marriage certificates, symbolic beach wedding ceremony,
and honeymoon trips. GWA will start realizing profits after month 12 of implementation and
will grow steadily every consecutive month.
1.1 Mission
The mission of the Greek Wedding Agency is to actualize our clients' dream of having a
romantic ceremony in a beautiful place and provide them with the highest level of convenient
event planning. We are always there for our customers, maintain them, and still attract more. If
we strictly align ourselves to this maxim, everything else will be in order. Our services will also
supersede the expectations of our clients.
1.2 Goals
1. To put the customers at the core of our business by having quality services at pocket-friendly
rates.

GREEK WEDDING AGENCY
2. To steadily increase the number of served clients every year by 20%.
3. To have a profitable and sustainable start-up business
1.3Company Ownership
It will consist of two personnel who will kick start the business. After the market has begun
realizing profits, they will consider bringing a secretary and auditor on board on a full-time basis
2.0 PROBLEM STATEMENT
According to https://wordstat.yandex.ru, it is clear that clients from Russia have a high demand
to have their weddings done in Greece comparatively to countries like Italy, Spain, and the
Maldives, but the supply is relatively low in Greece. (Lailatul and Melinda 2018). It is also
costly to have wedding organized abroad than in Greece. Some of the significant problems that
clients raise include;
Wedding agencies in Russia lack direct agents. Clients, therefore, do not have direct
communication with the organizers forcing them to wait for 2-3 days, which is the Greek culture.
They can't get proper details of the organization of weddings, including advice, time, décor, and
many other inquiries. (McLean 2019)
Greek agencies have a hundred percent economy offer prepayment. Clients, therefore, risk
prepayment transactions without a complete contract or not even registered services.
Those travel agencies only have standard offer packages. There are no resale services.
3.0 PROPOSED SOLUTION AND SERVICE DESCRIPTION

GREEK WEDDING AGENCY
After a lot of analysis of the stated problems, GWA will offer full lucrative wedding packages to
its clients, majorly from Russia. Our crucial value prepositions to our customers include;
individual package solution, personal manager, and every detail matters since it is the client's
dream. It will have an official representative from Russia who will be in charge of wedding
organizations in Greece. It will major on four services namely;
1. Wedding in the church- this will be specifically for clients who prefer their wedding to be
done in a church gathering.
2. Symbolic beach wedding – for couples who want to appreciate the period they have been
together and have it remembered throughout their lifetime.
3. Official registration of marriages- this includes formal issuance of marriage certificates.
4. Honeymoon trips – this is for newly wedded couples who would like to enjoy their free time
together for some time before getting to a regular life routine.
3.1 Market Competition
Currently, few competitors are in the wedding and event planning industry. The key competitors
include Russian wedding and travel agencies and the Greek agencies. They tend to give their
services more comprehensively, and by so doing, they engage in price dumping, which includes
discounts and promotions, to attract more customers. They also have large network agencies.
(Turner and Endres 2017)
However, some Russian agencies do not understand Greek culture since they have never been to
Greece. They have no creativity for the wedding process, there is a hundred percent prepayment,