Green Banana Tea Bag Marketing Plan

Running Head: GREEN BANANA TEA BAG MARKETING PLAN
Green Banana Tea Bag Marketing Plan
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GREEN BANANA TEA BAG MARKETING PLAN 2
Executive Summary
Natural Evolution is planning to launch a comprehensive marketing plan for Banana Tea bag,
which represents one of the modern products produced through modern technologies with a lot
of health benefits. It is categorized under the healthy products because the Banana Tea bag is
rich in antioxidants. The marketing plan targets specific groups of market segments, which
include health-conscious segment, business executive and early adopters. This means that the
marketing plan should be comprehensive enough in order to rich all these segments. The paper
will focus on specific marketing plan elements such as market marketing segmentation, targeting
and positioning. It will also focus on the marketing mix that would be employed.

GREEN BANANA TEA BAG MARKETING PLAN 3
Table of Contents
Introduction.................................................................................................................................................4
Situation analysis recap...........................................................................................................................4
Market segmentation and targeting..............................................................................................................4
Problem statement...................................................................................................................................4
Potential market segment.........................................................................................................................5
Target market and positioning.................................................................................................................6
Marketing objectives and financial objectives.............................................................................................7
Marketing objectives...............................................................................................................................7
Financial objectives.................................................................................................................................8
Marketing Mix.............................................................................................................................................8
Product....................................................................................................................................................8
Pricing...................................................................................................................................................10
Distribution/ Place.................................................................................................................................11
Promotion..............................................................................................................................................11
Budget allocation for promotion mix.........................................................................................................12
Conclusion.................................................................................................................................................12

GREEN BANANA TEA BAG MARKETING PLAN 4
Introduction
Natural Evolution is an Australian company that produces Banana Tea bags. Owing to
the unique market of this product, the company is planning to device a comprehensive marketing
plan that will enable the company achieve the objectives of increasing the market coverage and
increasing the sales revenue and sales volume. The paper will analyse and propose some of the
marketing principles to consider.
Situation analysis recap
As stated Banana Tea bag is a product of Natural Evolution company in Australia. It is a
product of modern technologies. The PESTLE analysis clearly reveals that the political,
economic, social, technological and legal environment is favourable for the production and
marketing of Banana Tea bag. SWOT analysis, on the other hand, reveals several strengths
related to the Banana Tea bag, which include the technology used, the health benefits associated
with the product. The key weaknesses include the high price and limited product offering. The
Banana Tea bag has a lot of opportunities in the market with few threats such as substitution
from Blue Tea and increasing competition. The marketing plan will attempt to propose how
strengths can be leveraged and how weakness can be alleviated.
Market segmentation and targeting
Problem statement
So far, Natural Evolution has not devised a plan to ensure that specific potential market
segment is targeted. As a result, a lot of money is wasted reaching the general consumer
segments. One way of economizing the advertisement is by market segmentation and targeting