International Marketing Management for Green Chef in Denmark

International Marketing
Management

TABLE OF CONTENT
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Global Trends and their applications in local environment.........................................................3
Communication specific to Denmark..........................................................................................4
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6
APPENDIX......................................................................................................................................7
Segmentation and buying behaviour...........................................................................................7
Cultural Insights...........................................................................................................................7

INTRODUCTION
International marketing refers to the activity concerned with the sale of goods and services in
more than one country and also defines as the trading of goods and services across the nation. It
promotes the development of the economy's growth. This report will cover the company Green
chef which is a part of Hello Fresh company. The company wants to establish its business in
Denmark(Sozinova, 2018). The report illustrates the various market entry strategy, global trends,
social media standardization and adaptation. The study will also examine the behaviour of the
buyer and different cultures of the Denmark and is included in the appendix section of the report.
MAIN BODY
Market entry strategy
When a company diversify its business in the local market it also aims to expand its
operations in the overseas market for this it uses various market entry strategies to enter into the
new market. Therefore, market entry strategies is a planned process of distribution of good and
services in the market where the company wants to expand its operations. The main purpose of
expanding the business is to earn profit and also to maintain its position in the international
market. If the economic growth of the company is good, it will be beneficial for the Green chef
to diversify its business and in return can generate profits(Lojacono, et.al, 2017.). Green chef can
also use the licencing method if the demand of the product is high in the international market.
The other method Green Chef can use is the joint venture marketing strategy in order to achieve
the goals of the company. In this method both the parties merge and collaborate in order to
acquire the market share and work towards achieving the similar objective. Most of the

companies adopt this strategy in order to diversify its business and generate revenue from the
business.
It is recommended that the Green Chef company should collaborate with the Amazon company
to expand its business. When Green Fresh collaborate with the Amazon, it enables the company
to access to the new market and the company can take benefits of accessing the different variants
of the new market(Chang,et.al, 2018). By entering into joint venture with the company with an
established brand name, Green chef can enhance the brand image of the company. It is very
important for the Green chef company before entering into the market determine the demands of
the customer as it is important for the business to continue its operations. Green Chef can also
offer fast delivery services to the Amazon Prime customers which will increase the sales of the
goods and also increases the trust among the customers for the services offered and results in
increase in the brand image of the company. Apart from this, an organization can take advantage
of upgrading their products by offering variety of products and provide faster services to its
customers. Nowadays many companies use the digital marketing strategies in order to promote
their brand through online websites. Green chef company can also adopt the digital marketing
strategy and can promote their products through various websites. This will enable the customer
to purchase the products both domestic and international market(Morzhyna,et.al, 2019). Green
Chef can take advantage of the use of the latest technology and produce quality products which
will save the time and energy of the company. Due to Covid many people rely on purchasing
online products, Green Chef can take advantage of this and promote its products online this will
enable the company that the product knowledge is reached to the maximum number of people
and the customer will know the benefits of the product, and they will buy the product. The
company with the help of advanced technology can adopt various methods to analyse the
preferences of the customers and can predict the requirement of their product. Through
promoting its products online can increase the brand loyalty and maintaining its position in the
market(Hennessey, S., 2017). In order to increase the brand image of the company and also to
expand its business in the Denmark, Green Chef can adopt the market strategy of joint venture
and digital marketing strategy.
Global Trends and their applications in local environment