Green Consumerism: A Review of Extant Literature
VerifiedAI Summary
This study reviews the research on green consumerism and identifies predictors of green consumerism. The study found that most of the research papers were based on USA consumers with students as respondents. The most used statistical techniques were Regression Analysis and Structural Equation Modelling. Environmental and non-environmental predictors of green consumerism have been identified. The study provides directions for future research on green consumerism.