Green Consumption in UAE: A Literature Review

LITERATURE REVIEW:
Green Consumption in UAE
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LITERATURE REVIEW 2
Introduction
Green consumption in UAE according to scholars has been strongly attributed to
consumer’s attitude to the environment. This means if there is no strong demand for such a shift
in the attitude of UAE citizens, organizations and the government will not have gone an extra
mile to bring into existence green products and services (Kotchen and Reiling, 2000)
The UAE government in the recent past has been on the forefront in championing for
green products in the region. In 2012 the Prime minister launched a long term national program
to build a green economy in UAE. In the development the green economy the region has also
tasked itself with raising economic competitions through new green investments. The
government has also embarked in supplying the local market with green products and
technologies while at the same time socializing its citizens on the benefits of green consumerism
(EGBC, 2014).
From 2006 to 2013 the UAE government has been on the frontline in implementing
strategies that support sustainable development and consumption behavior that is not harmful to
the eco-system. To sustain this strategies government in the process introduced a series of
regulations and policies enforced primarily by the rulers of Abu Dhabi and Dubai (Abuamer &
Boolaky,2015).
 Royal ‘Green’ Decree – This is decree was passed in 2007 by the ruler of Dubai who
ordered that all new urban structures to conform to environmental friendly green
standards.