This literature review discusses the concept of green marketing mix and its impact on society and businesses. It covers the four aspects of green marketing mix: product, price, place, and promotion. The review highlights the importance of considering the environment while marketing products and services. It also discusses the challenges faced by companies in implementing green marketing programs and the role of marketers in managing green products. The review concludes that green marketing is beneficial for society and businesses and helps maintain goodwill in the competitive market.