Grocery Department at Coles Report 2022

Running head: GROCERY DEPARTMENT AT COLES
GROCERY DEPARTMENT AT COLES
Name of the Student
Name of the University
Author Note

GROCERY DEPARTMENT AT COLES1
Executive Summary
The report focuses on identifying, analysing and evaluating the use of business data of Coles
Grocery department to overview the business performance of Coles. The management team
analyses the internal and external environment of the business for determining the strength,
weakness, opportunity and threats of the company. The purpose of the report is to critically
analyse the business performance of Coles to help the business for further development in
business activities.

GROCERY DEPARTMENT AT COLES2
Table of Contents
Introduction................................................................................................................................3
SWOT Analysis.........................................................................................................................4
Recommendation........................................................................................................................6
Conclusion..................................................................................................................................7

GROCERY DEPARTMENT AT COLES3
Introduction
Business data of any industry helps to understand and improve the business processes.
It helps to reduce the wastage of money and time for investing in a particular product. It
provides a brief description of utilization of resources, impact of technology in the business
process, capability of resources, and improves the operations. The process collects
information, identify it, analyse it and evaluate the business analytics. It helps the company to
take the decision based on the analysis of data. This report focuses on the business data of
Coles Grocery department (Galalizadeh 2016). The business analyst analyses the pros and
cons of the business with the help of SWOT analysis. The SWOT analysis helps the firm to
determine the functions of grocery department to critically evaluate the business practices at
Coles. The products of Coles conveniences the customers through effective suppliers with
satisfactory service. .
The company uses innovative techniques which helps for branding activities. The
advertising strategies of Coles creates innovative concept and creativity in promotional plans.
It is analysed that the retail price of products of Coles is reduced which helps in the decrease
in cost of goods sold, increases the efficiency achieved by supply chain and also reduces the
wastage (Grimm 2014). Coles have low retail grocery price, this increases the market share of
Coles globally. It is seen that lowering the price eventually attract more customers towards
the shop. The buying behaviour is increased by effective marketing strategy of Coles. It is
identified that Coles have recognised the demands of the customers and price benefits or
customers. They have also provided variety of benefits through introducing variety of
products into the market. It is analysed that Coles have declining variety in sales keeping
units (SKU) (Ishizaka 2013). As the sales keeping unit helps in increase of sales volume leads
to switching of alternatives for the customers.