Grounds and Hounds Coffee: A Successful Entrepreneurial Venture

This essay discusses the successful entrepreneurial venture of Grounds and Hounds Coffee, started by Jordan Karcher in 2013. It highlights the process, personal characteristics, and factors that contributed to its success. The company sells quality coffee products and donates a part of its profits to the welfare of street animals. The essay also evaluates the theories related to entrepreneurship and the micro-environment factors that helped the company perform effectively in the market.

Entrepreneurship

Table of Contents
Introduction......................................................................................................................................3
Main Body.......................................................................................................................................3
Conclusion.......................................................................................................................................3
References .......................................................................................................................................4

Introduction
An entrepreneur is a person who setup the new business by taking the financial
risk in the anticipation of profits. The mentioned individual plays a vital role in making
the changes in the society through their innovative approaches as well as ability to
create the wealth by successfully running their business venture. In relation to this the
respective essay will discuss the successful venture, Grounds and Hounds coffee
which was started by the Jordan Karcher in the year 2013 (Grounds & Hounds Coffee
Co. Information, 2022). The respective essay will highlight the process that has been
performed by the respective entrepreneur in their venture which determines
success as well as failures. Moreover, the essay will also evaluate the factors as well as
the personal characteristics of the respective entrepreneur which facilitated in carrying
out business functions in an efficient manner. Furthermore, it will also include various
traits that have contributed in ensuring organisation success and growth.
Main Body
Jordan Karcher is a successful entrepreneur that started his business venture in
the coffee industry. The idea of starting the mentioned business was pop up in the mind
with the adoption of dog. Jordan karcher adopted molly in year of 2012. and after that
he planned to do something for local animals. In result to this he started the business
venture that known as grounds and hounds. The respective company sells the coffee
products through online selling, and a part of the profit that earns through the
sales is used in the welfare of street animals. As result to this they sells the
coffee as well as saves the dogs at the same time. By such dedicated idea Jordan
karcher has developed its coffee company into the million of dollar. The respective
company sells the large variety of organic coffee and other accessories such as
coffee mugs, cupcakes as well as other merchandise that attracts the number of
dog lover audiences towards buying their products. Around 20% of profits were donated
in the welfare of pups and dogs (Fayolle, 2018).
Here are some statistics that extracted from the website 'big cup of coffee'
according to the mentioned webpage around 1.5 million of shelter meals were

delivered by the respective company in the welfare of local animals, around 2625 of
puppies were saved from euthanasia. The also implied the 2000 microchips on street
dogs thorough which they easily locate them for their welfare. The mentioned
entrepreneur created the dedicated business model through which they are serving
the peoples fresh and organic coffee. Their coffee prices are bit higher in compare to
their competitors. Its coffee directly comes from the trade certified cooperatives that
ensures the premium of quality of coffee beans (Hilorme, and et. al., 2019). The
discussed company provides the several modes of subscriptions such as prepaid
subscriptions, monthly subscriptions, as well as the customer can choose the long term
delivery plans also that comes with the exclusive offers. They offer light roast, medium
roast, dark roast, single serving pots as well as hot chocolate to their customers
(grounds and coffee: excellence coffee with a furry filled social purpose, 2022).
The mentioned entrepreneur took several decisions and choices in the journey
to covering the niche company into a bigger one. Jordan Karcher took the several
lessons from its previous jobs. He worked in the beverage department in the winery and
Scotch whisky producer William Grant & Sons. All these previous job experiences and
efforts deployed on learning the new skills helped the mentioned entrepreneur into start
his business venture. In addition to this, In the early stage of studying the MBA, the
respective individual closely studied the e- commerce business model, through which
he got the viable idea of regard to start a new business venture which is related to
selling the coffee products through online channel. One of the major problem that faced
at that time was due to shortage of capital to initiate the idea (Lavelle, 2021). In regard
to develop the idea into a running venture, the mentioned entrepreneur sold his
furniture, shoes as well as other personal stuffs to get the money. As through such
process he made the $7,500 as well as by giving the stake to his professor Chris
Steven, get the $ 20,000. all the money that collected through above process were used
in the designing of the website, photography as well as other necessities of the
business.
Another step that took by the mentioned entrepreneur in order to success its
business. For instance, comparison of coffee beans with other brands has been taken
into account by respective company. In addition to that, suggestions from people as well

as satisfaction remained their further priority. Furthermore, it facilitated in development
of strong business model with premium quality of roasted coffee severed to customers
(Macke, and et. al., 2018). By developing the business model with the dog welfare
culture the respective company formed the unique image in the market that attracted
the vast number of dog owners towards using the mentioned business products. As the
mentioned business venture doesn't have any physical stores, they solely focusing on
providing the products to their customers through the e-commerce. All the products of
the mentioned business venture come under the attractive packaging with the dog sign
on the packets. All these packages also have the written slogan that clearly stated that
the more people buy their product more they invest in the welfare of local animals
(Neck, and Corbett, 2018).
All these choices and direction in initiating the business led the business venture
into a successful one. In result to the above stated efforts the sales of the mentioned
business venture have doubled and tripled in the past years. In 2015 the respective
company drove sales of $1,00,000 which was their first year of starting the business
venture. As follow on the this in 2016 $7,00,000, in 2017 $7,00,000 and in 2018 they
achieved the milestone by making the $1.2 million (This 31-Year-Old Sold All of His
Furniture to Start a Coffee Business. Now It's Pulling in $1 Million a Year, 2018).
. They addressed the issues that presented in the society as well as their efforts
towards changing the business culture beneficial in their success.
There are various determined and defined theories of related to mentioned entrepreneur
including systematic innovation and theory of need of achievement. For instance, these
mentioned theories facilitates in achieving desired organisation goals. Moreover, theory
of systematic innovation determines as the process in which an individual is focused
upon innovating existing products and services. As the mentioned theory completely
rely with the mentioned entrepreneur, as they created the innovative business structure
that attracted the number of customer towards their business operations. The
mentioned individual has acquired market knowledge in order to understand the public
demand. Furthermore, acquired information and knowledge further contributed in
delivering premium quality of coffee to their customers (Packard, and Burnham, 2021).

They focus on the multidisciplinary area that incurred with the human factor as well as
social behaviour. These little efforts played a vital role in order to achieve the greater
result in the organisation functions.
The need of achievement theory derives that why an individual more concerned
to achieve the more in life in compare to others. It is majorly based on two psychological
principals: an individual motive to achieve success as well as motive to avoid the
failure. The individuals have the desire to achieve the success in the life as well as they
were highly motivated. These approaches motivate an individual in order to take the
initiative in their process in order to achieve the success. According to this theory the
mentioned entrepreneur has the strong motivation in regard to start the new venture as
well as achieve the greater excellence in their business venture.
There are several factors that respected entrepreneur initiated in its business
venture to get the bigger success in the operational market. One of the major factor that
played the vital role in the success of mentioned venture were the corporate social
responsibility . As they created the catchy business plan In which they sell the the
quality coffee products as well as donates the profit towards the welfare of dogs.
Thorough such business plan they cater the large number of customers that have the
soft corner towards dogs as well as society welfare. Hence, by the proper allocation of
presentation and market plan provided the advantage to perform better functions in the
operational market. Another factor that helped in the success was maximisation of use
of funds. In the starting of the business they have faced the low funds issues. But with
the systematic use of these funds has developed the attractive website as well as
product presentation through which they catered the number of customers towards their
operations.
Some of the micro environment factors that majorly helped the respective
entrepreneur in performing the effective functions in the market was due to impact of
customers, effective distribution channel. The mentioned entrepreneur venture sales
were thrived in the recent years that happened due to the large number of consumer
interest in their products. Their product influenced the people which prefer the good
quality of coffee beans as well as who loves the pet. external factor that helped in the
high sales were due to easy availability of their products in the operational market. As

the mentioned company has dedicated online app through which customer can easily
order the products according to their requirement as well as they also provided the
offers and customizable long terms orders. In relation to this all activities were
performed through the dedicates supply chain management of the discussed venture. In
result to this it influenced their sales by 300% in a small duration of time.
All of the above discussion highlighted the several personal traits of mentioned
entrepreneur. Self-motivation, passion, vision, creativity as well as risk taking
approaches will surely help its business venture. As the mentioned entrepreneur have
the ability to deal with the uncertainty as well as he has the clear vision to enhance the
company operations even more further to get encourage the influence of customers
towards their products. Their website interference is creative and attractive that
enhance the customer retention rate. All these skills will surely helped them in order to
achieve the better success in their business operation (Wartiovaara, Lahti, and
Wincent, 2019).
Conclusion
From the reflection of above Essay it is clearly stated that an effective
entrepreneur can perform the effective functions in order to achieve the desired goal. As
seen in the above essay the respected entrepreneur started the business venture that
provides the quality coffee products with the welfare of dogs through their profits. Self
motivation, passion and other skills were discussed of the respective entrepreneur
though which they gain the success in the operational market. Furthermore, they took
the several dedicated steps such as maximum utilization of resources that clearly
showed the effective entrepreneur skills. Through, these factors the respective
entrepreneur uplifted his business venture sales that ultimately increased their revenue.

References
Books and Journals
Doh, Tashman, and Benischke, 2019. Adapting to grand environmental challenges
through collective entrepreneurship. Academy of Management
Perspectives, 33(4), pp.450-468.
Fayolle, 2018. A research agenda for entrepreneurship education. Edward Elgar
Publishing.
Hilorme, and et. al., 2019. Model of energy saving forecasting in
entrepreneurship. Journal of Entrepreneurship Education, 22, pp.1-8.
Lavelle, 2021. Entrepreneurship education's impact on entrepreneurial intention using
the theory of planned behavior: Evidence from Chinese vocational college
students. Entrepreneurship Education and Pedagogy, 4(1), pp.30-51.
Macke, and et. al., 2018. Where do we go from now? Research framework for social
entrepreneurship. Journal of cleaner production, 183, pp.677-685.
Neck, and Corbett, 2018. The scholarship of teaching and learning
entrepreneurship. Entrepreneurship Education and Pedagogy, 1(1), pp.8-41.
Packard, and Burnham, 2021. Do we understand each other? Toward a simulated
empathy theory for entrepreneurship. Journal of Business Venturing, 36(1),
p.106076.
Wartiovaara, Lahti, and Wincent, 2019. The role of inspiration in entrepreneurship:
Theory and the future research agenda. Journal of Business Research, 101,
pp.548-554.
Online
Grounds & Hounds Coffee Co. Information. 2022. [Online] Available at:
<https://rocketreach.co/grounds-hounds-coffee-co-profile_b5560e0df6929acf>
grounds and coffee: excellence coffee with a furry filled social purpose, 2022. [Online]
Available at:<https://bigcupofcoffee.com/grounds-and-hounds-coffee-review/>
This 31-Year-Old Sold All of His Furniture to Start a Coffee Business. Now It's Pulling in $1
Million a Year, 2018. [Online] Available at:<https://money.com/grounds-and-hounds-jordan-
karcher-interview/>