Sample Assignment on Chang Beer
Added on 2021-06-14
13 Pages4160 Words54 Views
Group 5: CHANG BEER Names of group members: FAHRIDA KALI 1907150004 : STACY GONCALVES 1907090006 : AMARDEEP SINGH 1902260032 Class: OPERATIONS MANAGEMENT Lecturer: ANGSAYA SIEPONG Date: 18/05,2021Fahrida Amardeep Stacy
Executive summary This beer will be a whole new category for Chang that they have not explored. They have the 320ML and 500 ML cans and the 320ML and 620ML beer bottles. So our product will be released in both the can and the bottle size. Now the flavor will also be a whole new dimension to Chang and their product range. Chang is the top local brand in the nation of Thailand and it will be the ideal campaign for the woman in the nation to come out and purchase this beer. This will result in a huge increase in sales especially even out the ration between both the genders and their consumption of beer. Chang Beer has decided to launch a new beverage named Rose Beer, which is aimed primarily at women. While there is a booming demand of women who enjoy drinking beer, traditional beer is a little harsh on their taste buds and is perceived as a more muscular beverage. Among the major rivals in the beer manufacturing industry, a few, such as, are developing more beer flavors and variants, which is becoming a common trend. The benefits of launching a new flavored beer that has not previously been in their pipeline are that you are aiming a larger number of people, which has the power to bring in more revenue, it stands out from the crowd and pulls good attention to the organization because you are constantly growing your portfolio of beers to complement the advancements and customer tastes, and it can increase the cash flow. Nevertheless, there are problems associated with introducing a new flavored beer, suchas low sales and launch failure, a lack of understanding of consumer tastes, and the threat of competing brands of the same product on the market. To make the Rose beer stand out from its rivals, we did the following: To make the drink more feminine and appealing to women, it will be packaged in a glass bottle shaped like a woman's body silhouette. Since women are more aware of energy expenditure, the drink will be available in a variety of sweetness amounts, which will cater to the consumer.
Table of contentIntroduction to new product Analysis of product design processIdea generation Feasibility studyRapid prototyping Functional design Production design Equipment Final design and process plansRecommendations References
End of preview
Want to access all the pages? Upload your documents or become a member.