Group Presentation on Emirates Airlines

GROUP PRESENTATION
ON
EMIRATES AIRLINES

INTRODUCTION
Emirates airline is a Dubai based airline which is owned by
government of Dubai. Mentioned aviation company is the
largest airline in Middle east which operates almost 3300
flights per week from Dubai airport.
Further, the cited having their operations whole around the
globe i.e. in more than 148 cities of 78 countries. This
presentation has been conducted in order to convince the
European Union that they have the solid understanding of
market and have command position in the aviation industry.

PORTER FIVE FORCE MODEL
Porter 5 force model is the management tool used by
organization in order to know their strength and weakness
which eventually help them in taking competitive advantage
over their major competitors. Further, this analysis deals
with the organization abilities which will lead them to
increase their productivity and revenue for future time
period.
This model has been discussed in the next slide:

Competitive rivalry within industry:
 There are various barriers which discourages new entry
within the market and Emirates airline is the leader in airline
industry so they enjoy various benefits from the government
of different countries.
 Further, mentioned organization has high brand value and it
cannot be copied by others because their existence in this
sector is from ages back and travellers rely on their services
heavily.
 Being a part of Emirates group, it is an advantage with the
airline industry that they have large pool of capital which
restricts new entrants.