Marketing Plan: Case Study of a Company's Strategy and Performance

This report presents a marketing plan case study, focusing on the application of market research, key performance indicators (KPIs), and Porter's Diamond Model. The assignment analyzes a company's strategy, emphasizing the importance of market research to understand customer behavior and inform pricing strategies. It also covers the role of KPIs in monitoring and measuring performance, enabling corrective actions for improvements. The report further explores Porter's Diamond Model, highlighting its relevance in understanding competitive advantages in the international market. The report incorporates various references related to marketing and business strategy. The assignment provides a comprehensive overview of marketing strategies and their practical applications.

Group Presentation

Action plan
Conducting market research: It is important step that manager
need to perform as it helps them in acquiring knowledge
about the purchasing behavior of targeted customers living
in Ecuador and on the basis of which suitable pricing
strategy should be opt.

Control
This is a crucial stage in which management plans to monitor
and measure the performance level according to the
objectives decided earlier. For this, adoption of Key
Performance Indicator (KPI) and Benchmarking tool are best
to adopt which gives accurate result about actual
performance of an organisation. KPI assist management in
identifying the deviations if any, by making comparison
between actual and desired level of performance and make
corrective actions accordingly for further improvements.

Porter’s Diamond Model
It is also known as Porter Diamond
Theory of National Advantage,
which describes the nation's
competitive advantage in the
international market. It consists of
four attributes: Factor Conditions,
Demand Conditions, Related and
Supporting Industries and Strategy,
Structure and Rivalry.

References
Iarusov, I. and Nasir, S., 2018. Marketing Plan: Case company: Standard.
Issar, G. and Navon, L.R., 2016. Key Performances Indicators (KPI).
In Operational Excellence (pp. 73-76). Springer, Cham.
Li, S.M., 2017. Systems and methods for programming, controlling and
monitoring wireless networks. U.S. Patent 9,734,694.
Nuutila, E., 2018. Social Media Marketing Plan for Restaurant Töölönranta.
Ruszkiewicz, K., 2020. Project of digital marketing supporting the sales
process in a medium-sized production and sales company (Doctoral
dissertation, Instytut Organizacji Systemów Produkcyjnych).