Global Marketplace

This presentation discusses the strategic importance and impact of maintaining a global organization, using GSK (Glaxo Smith Kline) as a case study. It explores the range of strategies and analytical tools used in the global marketplace.

Global Marketplace

Table of content
 Executive Summary
 Company Back Ground
 Introduction
 Strategic importance and impact of maintaining a global organization
 Range of strategies and analytical tools
 Conclusion
 References

Executive Summary
The present project is based upon GSK (Glaxo Smith
Kline) which is a pharmaceutical company
headquartered in London, United Kingdom. The
organization is operating business at global level and
also carrying out operational activities systematically.
Globalization has benefited other companies just like
GSK to operate business in multiple countries.

Company Back Ground
Glaxo Smith Kline (GSK) is one of the biggest
multinational company which is operating business
under pharmaceutical industry and selling its products
all around the world. The enterprise is mainly
established in Brentford, London, United Kingdom.
CEO of the entity is Emma Walmsley and its
revenues for year 2018 are more than 30 billion

Introduction
Global marketplace is a market where different companies
from various nations exchange their goods, services and
labor Main thing which is required by it is standardization in
products and services so that buyers can differentiate them
on the basis of their standard.

Strategic importance and impact of
maintaining a global organization
Globalization can be defined as the process of removing
barriers for the organizations to operate business in
multiple locations. With the help of it large as well as small
business entities are able to sale their products and service
in different nations. GSK is one of the biggest
multinational business entities which are carrying out
operations at global level. For all such types of companies
it is very important to maintain the company world wide.

Continued...
Significance of it could be understood with the help of
following points:
By maintaining business at global level GSK will be able to
generate higher revenues and profits which will help to
execute operations properly.
Managing organisation at global level is vital for GSK
because it can help the managers to find growth
opportunities for business (Czinkota and Ronkainen, 2013).

Range of strategies and
analytical tools
International organizations such as GSK use different types
of theories or strategies and analytical tools to operate
business in systematic manner. All of them are as follows:
Theory or strategy
 International trade theory
Analytical tools
 Trade statistics
 Tariff and market requirements

Conclusion
From the above discussion it has been concluded that global
market place is a platform where sellers and buyers can
interact with each other and exchange goods, services and
labor against money. It is vital for all the international
organizations to maintain their operations as it can help to
attain competitive advantage and grow the business. The
theories or strategies and analytical which are used by such
entities are international trade theory, trade statistics, tariff
and market requirements.

References
Books and Journals:
Beerepoot, N. and Lambregts, B., 2015. Competition in
online job marketplaces: towards a global labour market
for outsourcing services?. Global Networks. 15(2).
pp.236-255.
Czinkota, M. R. and Ronkainen, I. A., 2013. International
marketing. Cengage Learning.

Continued...
Glasbergen, P., 2013. Legitimation of certifying
partnerships in the global market place.
Environmental Policy and Governance. 23(6).
pp.354-367.
Stead, J. G. and Stead, W. E., 2013. The coevolution of
sustainable strategic management in the global
marketplace. Organization & Environment. 26(2).
pp.162-183.

Continued...
Online
Background of GSK (Glaxo Smith Kline). 2020.
[Online]. Available through:
<https://www.gsk.com/en-gb/about-us/>

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