Challenges in Tesco's Market Share and Performance

THE CHALLENGES

Table of Content
• INTRODUCTIONINTRODUCTION
• Current trends in super marketCurrent trends in super market
• Tesco performance since 2015Tesco performance since 2015
• SWOT and pestle analysisSWOT and pestle analysis
• Financial performance of ALDI and LIDLFinancial performance of ALDI and LIDL
• ConclusionConclusion
• ReferencesReferences

INTRODUCTION
• Challenge is to call someone to participate or fight in a competitive situation. Presentation will lay focus on Tesco Plc.Challenge is to call someone to participate or fight in a competitive situation. Presentation will lay focus on Tesco Plc.
• Tesco Plc is a British Multinational grocery and general merchandise retailer that has been headquartered in England, UnitedTesco Plc is a British Multinational grocery and general merchandise retailer that has been headquartered in England, United
Kingdom. It is the third largest retailer in the world that has been measured by gross revenue and ninth largest measured byKingdom. It is the third largest retailer in the world that has been measured by gross revenue and ninth largest measured by
revenue.revenue.
• It has shops in seven countries across Asia and Europe, and is the market leader of groceries in the UK (where it has a marketIt has shops in seven countries across Asia and Europe, and is the market leader of groceries in the UK (where it has a market
share of around 28.4%), Ireland, Hungary and Thailand. Presentation will highlight current trends in super market.share of around 28.4%), Ireland, Hungary and Thailand. Presentation will highlight current trends in super market.
• It will also present the SWOT and PESTLE analysis on Tesco. It will also provide recommendation on how Tesco can improveIt will also present the SWOT and PESTLE analysis on Tesco. It will also provide recommendation on how Tesco can improve
its market share and regain its position in market.its market share and regain its position in market.

Current trends in super market
• Technology transforming E-commerce- Growth in market share will be supported by advancementTechnology transforming E-commerce- Growth in market share will be supported by advancement
in technology. It helps in improving the shopping experience of customers and fulfilment ofin technology. It helps in improving the shopping experience of customers and fulfilment of
capabilities.capabilities.
• Technology provides a significant opportunity to retailers and manufacturers to invest inTechnology provides a significant opportunity to retailers and manufacturers to invest in
personalization, convenience and combining offline and online to meet out the wide rage ofpersonalization, convenience and combining offline and online to meet out the wide rage of
shoppers needsshoppers needs