Managing Enterprise in the 20th Century

This study material explores the concept of managing enterprise in the 20th century. It covers topics such as business overview, market audit, marketing plan, management team, and more. Perfect for business and management courses.

Managing Enterprise in
the 20th Century

Table of Contents
INTRODUCTION...........................................................................................................................4
Business/Company Overview..........................................................................................................5
Products and services.......................................................................................................................7
Market audit...................................................................................................................................12
Target Market.................................................................................................................................12
Marketing Plan...............................................................................................................................16
Management team..........................................................................................................................24
Financial plan.................................................................................................................................28
CONCLUSION..............................................................................................................................31
REFERENCES..............................................................................................................................32

Member 1:
Executive Summary
Management of enterprise is a wide concept that include day-to-day management of
business activities as well as functioning in order to effectively fulfil business goals and
objectives in a well define and effective manner. It is essential for an organisation to effectively
manage their processes and activities with visibility, scalability and control. In order to manage
all the activities of business it is essential for business owner to devise business plan and
undertake advantage of strategies as well as measures. This will facilitate them to conduct each
and every activity in a systematic manner. Business plan acts as an essential tool with the help of
which entity can effectively operate their functions in an effective manner. It plays crucial role
and acts as roadmap with the assistance of which entity can have significant clarity to operate
their functions in effective way. Entity is also required to undertake advantage of business
strategies, policies and procedures as to accomplish their business objectives in efficient way.
Along with this, entity is also required to recruit skilled and talented individuals and further allot
them roles as well as responsibilities as per according to the efficiency and capabilities.
Present report has been conducted on an upcoming entrepreneurial venture which is Four
Wheeled Meal. It is mainly a food truck in which different types of food items will be provided
to customers. In this report discussions has been made on business overview, market audit,
management team, marketing plan, product and services and financial plan. Further it has been
evaluated that a proper business plan with core goals and objectives of business has been
formulated in order to accomplish each and every business activity in a systematic and effective
manner. In addition to this, as to manage all the functions of new business venture of food truck
funds will be acquired from financial institutions, shareholders. Along with this, target market of
new business venture will include individuals of all age group as in this business gluten-free
dishes are going to be offered which will include wide range of exotic and mouth watering food
items that will satisfy taste buds of individuals of all age group in effective manner.

INTRODUCTION
Managing organisational management involves the process of managing day-to-day
activities of business such as relationship management, human resources, inventory
management, accounting and more. This is done with an aim to add value in organisation as to
serve customers in more effective and efficient manner. In order to manage enterprise it is
essential for business owner to engage in the process of leading individuals within organisation
with confidence and strong leadership skills. Along with this, business owner are also required to
undertake significant advantage of networking to connect with managerial staff. In addition to
this it has been evaluated that in this fast changing world technology plays key essential role so
to satisfy customers in more advanced manner it is important for business owner to stay updated
with current prevailing trend in practices, technology and products as to serve customers in more
advanced manner (Adler, 2020). Along with this, as to effectively manage enterprise delegation
plays most important role, for this business owner is required to delegate roles and
responsibilities to each and every individual as per according to their skill and competencies in
order to accelerate their level of performance. It will significantly allows organisation to increase
their profitability as well as productivity in a well define and effective manner. In addition to
this, employees are also one of the most important source of revenue generation for company as
to manage their functions and activities in effective manner. For this it essential for business
owner to hire experienced and potential employees and motivate them on regular basis, in this
business can motivate them with rewards and bonuses.
It is also essential for company to market effectively. Although the business owner may
have a paid marketing staff, entity is also required to willing to use own skills and those found in
your own department to market company. They are also required to coordinate and create
marketing activities, including print media, target market research, advertising and customer
communication. The enterprise management approach provides a holistic view of organizations
and their related information systems. In order to cope with the globalization, virtualization, and
volatile competitive environment, traditional firms are seeking to reconstruct their organizational
structures and establish new IS architectures to transform from single autonomous entities into
more open enterprises supported by new Enterprise Resource Planning (ERP) systems.

Business/Company Overview
“Four Wheeled Meal” is an upcoming entrepreneurial venture which will operate in the
form of a food truck business. This will be a mobile business where the different kinds of
cuisines and categories of food items will be provided to the customers on the go. The food truck
will mainly operate in the confines of London in the most affluent areas so that it can capture the
attention of large number of people. London being the capital of United Kingdom consists of a
large base of individuals who are fond of tasting different types of cuisines and categories of
food. The food truck will be mainly dealing in provision of food items pertaining to the cuisines
like British, Italian, Chinese, Labanese, Greek, French and Indian.
This business idea was proposed by the entrepreneurs as it was deemed to be fit in the
current situation of coronavirus pandemic. The outspread of coronavirus has resulted into the
downfall of economies across the globe. Also, it has resulted into the conditions whereby the
businesses are not wholly allowed to operate like in normal situations. Owing to the restrictions,
many restaurants and eateries have just provided the option of 'Take away' and 'Delivery' to the
customers. Only a few restaurants are providing the option of dine in. This resulted into the
emergence of idea of launching a food truck business into the minds of the entrepreneurs. This
business idea is totally compatible with the market conditions. People in the present conditions
are afraid to move out of their houses to far away distances. Thus, the food truck will be the
perfect solution for these individuals (Jones, Fleming and Laugharne, 2020). This is so because
this business idea will make wide varieties of food items available to the customers nearby their
house premises. This means the ease, comfort, convenience and consumer mindsets are taken
into due consideration by the entrepreneur while coming up with the idea of food truck business.
The legal status of this business will be partnership whereby 3 friends will come together
to initiate the food truck business. The partnership deed formed by the three partners, or the three
entrepreneurs, portray that the partners will be bringing equal capital into the company. Also, the
profit and loss sharing ratio between all the partners will be equal. This has been proposed by the
partners in order to avoid the chances of clashes to a large extent.
Four Wheeled Meals is different from other food truck business entities owing to a
number of reasons. The first aspect that differentiates this organisation from the rival firms is that
it will have a special range of gluten free items available for those individuals who are affected
by diabetes or obese. Another aspect that tends to make this firm unique among the top notch

players in mobile food industry is that Four Wheeled Meals will have the option of
customisation. This means that where possible, the dishes would be customised in accordance
with the needs and demands of the customers. One of the most important advantage of investing
in food truck is that, it mainly requires low initial investment and will turned out be a high-profit
food business idea. It has been evaluated that food trucks now a day attracts more consumers and
is becoming latest trend. Four Wheeled Meal will satisfy customers with pocket-friendly meal
by considering health and hygiene factor. In addition to this, respective venture is also having
significant opportunity to grab more customers by experimenting with location. In addition to
this, it has been identified that Four Wheeled Meal will offer fresh food on spot with more menu
options. Main aim that has been holding by Four Wheeled Meal by conducting their business
operations is that they will satisfy their customers with ethnic as well as global options that will
get appreciated by customers. There will be wide range of food options that are being provided
by respective business venture such as low-dairy products, nuts, beans, eggs, legumes, fruits and
vegetables, exotic dishes from potatoes, rice noodles and other gluten free dishes. Along with
this, in order to sooth taste buds of customers respective business venture will offer customers
with mouth watering nutritious gluten-free snacks such as Turkey-wrapped cheese sticks, fruit
and nut tortilla roll-up, Cucumber-hummus sandwiches,yogurt parfait with granola, grass-fed
beef jerky, instant oatmeal with cinnamon, apple and walnuts and more.
This has been determined that, in order to initiate respective business Four Wheeled
Meal owners decided to have common start-up expensed breakdown that will include purchasing
of a truck, requirement of hardware in order to have affordable as well as simple mobile POS
system, need of subscription of reliable and strong wireless internet services, designing of
website, designing of truck's to attract attention of customers, requirement of software in order to
conduct business operations like office supplies and accounting, need of permit costs and
licensing. By undertaking all these measures into due consideration owner of business venture
aim towards accomplishing their business objectives and goals in a well define and effective
manner and further expand their business services among large base of customers.
Along with this, good credit is also required to be undertaken in order to acquire business
loan if there will be any necessary need (Schiano, 2020). In addition to this, this has been
evaluated that Four Wheeled Meal business venture owners have effectively consider proper and
required food safety measures in order to satisfy their customers as per according to set

government measures. For this, safety measures like safe storages spaces in food truck and use of
fresh ingredients will going to be undertaken by venture owners. In addition to this, as to operate
food truck in best effective manner, Four Wheeled Meal owners undertake process relate to have
recurring costs to manage other expenses in effective manner. Owner of business venture have
duly formulated significant budget in order to effectively manage truck expenses like cost of
generator/fuel and propane, commissary fees for sanitizing and cleaning truck, storing of food,
cost related to food and supplies, insurance of truck and business and more. Along with this, as
to effectively ensure attraction of customers and retain individual of particular location for long
period of time Four Wheeled Meal business venture will significantly undertake advantage of
creativity, for instance food truck will change their menu in more often way and will further take
use of different form of marketing as well as pricing schemes. With the help of all these
processes food truck owner aim towards offer satisfaction of large number of customers and
enlarge their business share in a well effective way. In addition to this, it has been determined
that food truck owner will undertake great measures to try out different types of food, designs
and more in order to increase their competitiveness in effective manner. Along with this, owners
of food truck will engage in the process of hiring potential as well as talented staff members in
order to make sure that customers will have short waiting time. According to evaluation this has
been determined that is a customers is fully satisfied then they will duly become repetitive
consumers. Thus as to ensure loyalty of customers for long period of time food truck owner will
offer great experience to then with well trained staff. As per according to the evaluation this has
been signified that starting of food truck business ventures will proves to be easiest and a fastest
way that will effectively provide food entrepreneur to grab attention of wide base of customers
and gain more profitable income.
Member 2:
Products and services
Four Wheeled Meal will satisfy taste buds of customers with delicious, pleasant-tasting
and scrumptious food dishes (Sanchis, Canetta and Poler, 2020). In addition to this, it has been
evaluated that business venture will offer customers with healthy dishes for this they will offer
gluten-free products. Along with this with having well trained staff members respective venture
aim towards serving customers in quick manner and to reduce their wait timing. It has been
determined that different types of considerations have been duly undertaken by Four Wheeled

Meal business venture owner as to increase their competitiveness and business efficiency (Briggs
and Nunamaker, 2020). For this some of the certain points are being considered by business
owner that include mentioned below aspects:
Shelf life:
In order to serve customers with healthy food offerings business owner of food truck
venture will effectively ensure that they have products that are having adequate shelf life. With
the help of this, they will assure that they do not provide their customers spoiled food, as it will
negatively affect their overall sales as well as profit generation capabilities in adverse manner.
Along with this, this has been signified that individuals those who are authorized with the roles
and responsibilities of grocers will check certain shelf life of products before carrying it as to
effectively increase their satisfaction level of consumers. In addition to this, main motive of
business owner is to serve customers with high quality products for this they will provide
effective and sufficient training to staff as to learn about adding of preservatives in dishes. For
this purpose business venture owner will consult with food experts and scientist as to gain
significant knowledge.
Food development:
It is one of the most important and efficient aspects that are required to be effectively
undertaken by business owner in order to assure that customers get satisfied with high quality
and fresh food. For this many ties are being planned to have with local farmers (Vasyaycheva,
2020). With the help of this, food truck owner can purchase required quantities of ingredients
that are being actually required them. However, if sales will increase in future and fulfilling
needs and demand of customers in festive day where there will be significant probability of
receiving more number of customers, many other new sources of ingredients as well as different
way to process those ingredients are being undertaken by respective business owner. Along with
this, this has been signified that in order to increase business efficiency and serve consumers in
more efficient manner with exotic food without measuring any compromise with its quality and
taste many strategies and measures will be undertaken as to serve customers in more effective
manner.
Safety:
It is one of the most important and measure aspect especially now a days due to current
situation of Covid-19. It has been evaluated that from now customers wants perfect safety

measures to be followed before purchasing products. In relation to this, it has been evaluated that
business owner of Four Wheeled Meal food truck will abide all essential federal, local and state
regulations as to offer products to customers in a well defined and effective manner.
In addition to this, as per according to the evaluation it has been signified that, all the
essential measures such as product labelling, use of ingredients, production facilitates and more
are being effectively undertaken by business venture in order to serve consumers in more
efficient manner. As per according to the evaluation this has been signified that storing of
products acts as a major challenge that are required to be consider by business owner in order to
satisfy customers in best effective way. Along with this, it is being signified that, entity is
required to have a proper budget in order to conduct their business process in cost effective
manner, along with this entity is also required to undertake advantage of many tools and
techniques as to take use of cost effective measures to execute business functioning. With the
help of this food truck owner can spend remaining fund of hiring a food brokers those who can
offer effective advices to company to perform their business process as per according to
guidelines of Food and Drug Administration requirements. With the help of food brokers
accurate advises related to local health and packing requirements as well as packaging and
marketing design can be undertaken in feasible manner. Further it has been identified that
consumer queuing include two lines in which one line will be for pick up and other will be for
ordering. Along with this services will be provided by three workers, they are being authorized
with the roles and responsibilities that are related to taking orders, collection of payment and
preparation of order. In addition to this it has been signified that customers will have to
approximately 15 to 20 minutes in peak hours. Food truck will also provide customers with the
service of Trash Plan: Two trash Barrels with lids and bags on site (Jorge, Mosconi and Santa-
Eulalia, 2020). Trash will be removed at end of shift and disposed of at commissary. In addition
to this, spreads will be prepared weekly at the truck commissary; breads/burger bans will be
picked up daily from a local bakery. Along with this, it has been determined that food truck
services will be operating as per according to standard business hours as per according to
government guidelines.
Most important objective that business owner of food truck have is related to satisfy more
number of customers with exotic food dishes in order to have maximum number of loyal
consumer base for long period of time as to ensure long term sustainability. Thus, there are

number of locations that has been duly selected by food truck business owner such as Business
park, down town areas, train stations, University, School and more. By serving wide range of
food options from mobile truck business owners significantly aim towards providing high level
of satisfaction of customers of different locations (Kargiglioğlu and Bayram, 2020).
Further it has been duly determined that, in order to serve customers in effective manner
and attract them significantly towards business offerings food truck owner of Four Wheeled
Meal will planning to have different types of amazing food truck theme ideas. In this barbecue,
which is an amazing concept in this food truck will offer customers with the facility of low-cost
food with high appeal (Lichtenthaler, 2020). In addition to this food truck will significantly serve
their customers with locally sources foods with unique fusion along with environment friendly
packaging. In addition to this, as to have unique feature in food truck and raise competitiveness
Four Wheeled Meal owner will have smokey and sweet smell coming from their truck that will
further acts as their unique marketing concept. In addition to this, other attractive theme that
have been undertaken by respective company owner is cupcakes, it is one of the most demanding
food trends. In this segment Four Wheeled Meal will offer their customers with numerous range
of cupcakes in order to effectively serve needs and demands customers in a well define and
effective manner.
Ethnic fusion is also one of the theme that has been consider by Four Wheeled Meal in
their menu, for this owners will satisfy customers taste buds with different type of traditional
Filipino meals. In addition to this, it has been signified respective company business owners are
aiming towards serving customers in more effective manner for this they will offer more
adventurous offerings to customers in order to ensure their loyalty in best effective manner. This
has been determined that customers now a days are more tend towards organic and healthy
eating habits. Thus to satisfy these groups of customers Four Wheeled Meal business owner will
have other food theme of organic and local fare. In this they will ensure that organic as well as
local foods will not be boring as this will negatively affect their business sales. Further it has
been identified that food truck owner will also take advantage of European flavours in order to
serve individual or customers of London in more effective manner. Along with this, in order to
significantly attract attention of young school and college going students, most attractive theme
Waffles has been duly undertaken by Four Wheeled Meal business owner, this has been
determined that this theme can be used with many options like maple and butter syrup to

gourmet waffles with blueberries and lemon cream cheese filling. With the help of this theme
food truck can effectively attract attention of large base of individuals (Silva, Sousa and da Silva,
2020). Thus, as per according to the above mentioned evaluation it has been signified that in
order to serve customers in more effective manner and satisfy their needs and wants there are
number of food options as well as attractive themes are going to be provided by Four Wheeled
Meal.

Four Wheeled Meal will be dealing in food and beverage sector which is required to
comply with a number of hygiene and safety standards. This is important especially in the wake
of outspread of coronavirus across the globe right now. This makes it important for the
respective food truck entity to make sure that all the regulations in relation to safety and hygiene
maintenance are properly maintained. In this relation, The Food Standards Agency (FSA) is
responsible for food safety and food hygiene within the bounds of England, Wales and Northern
Ireland. This entity works with local authority for enforcing food safety regulation to ensure that
the standards associated with food and beverage sector are duly met by Four Wheeled Meal.
Besides this, there are various laws and legislation whose provisions need to be duly taken into
account by the respective business entity in order to ensure its existence in market place for a
long period of time in future context. Some of these laws are briefly outlined below:-
 The Food Safety Act 1990: This law tends to put forth the framework for food related
legislation, and further generates offence associated with quality, labelling, safety, etc.
 The General Food Law Regulation (EC) No 178/2002: This is involved in creation of
general principle and requirements in context of the food law.
 The Food Safety and Hygience (England) Regulations 2013: These regulations revoke
as well as re-enact with some minor alterations made in the Food Hygiene (England)
Regulations 2006 along with some of the provisions of the General Food Regulations.
Thus, Four Wheeled Meal will make sure that these regulations and laws are duly
followed by the entity in order to ensure that the name and reputation of the business does not get
hampered at any point of time.
Market audit
The Marketing Audit describes the breadth, detail, analysis, evaluation and translation of the
business situation, both internal and external, objectives, objectives, procedures, standards
for discovering the boundaries and openings of cases and the order strategy to promote the
company's advertising implementation.
Meal delivery services are rapidly changing in number and approach in the UK due to the
internet. They offer a wide range of functions and controls, for example, equipment, plans
and elements for a bespoke rigid dinner. Culinary experts, in collaboration with registered
dieticians / nutritionists, can prepare a large number of plans and dinners. Some are

prepackaged and can be tailored to meet specific dietary needs. Healthcare professionals can
be expected to conclude dinners if beneficiaries are not eligible for the dinner design.
The average cost in 2019 for a two-course lunchtime meal was £ 3.60, down from the high
announced in 2018 of £ 4.30, with Wales at the highest average at £ 4, 85 which is talking
about an 8.2% expansion from 2018 with Northern Ireland still at a low of £ 1.90. Since the
last survey, England has seen the biggest fall in average spending from £ 4.85 to £ 4.40. This
reduction is largely due to some high costs from suppliers leaving the market and must be
felt by the low level of wheeled dinner in the area. Costs in Scotland and Northern Ireland
remained stable.
From the data collected from the web; the report states that the dinners are hosted and delivered
by an outside supplier. The retrospective shows that a number of neighborhood experts work
closely with a noble cause that uses volunteers to flexibly execute dinners and spend money
on the finalist.
Of these portable dinners, 45.1% also offer lunchtime administration which expects a 3.4%
increase from 2016 with the average cost of a dinner break costing a whopping £ 3.12.
Around 5% of experts reported having breakfast at a standard cost of £ 3.00. The 2019
survey asked if dinner was served with a drink, and the staggering number of respondents
(80%) said they didn't drink at all out of their own pocket or for a fee. Many of these
indicated that the person carrying the festival would pour water or make a hot drink if
needed.
Problem:
At present lot of old age people, employees and people living outstation in UK are facing
difficulties in finding healthy diets in minimum time, due to unavailability of restaurants at
their nearby. Especially people living out of the town like factory labors and university
students are unable to get meal at their nearby.
Scope:
Four wheeled meal has an opportunity to grab such market through filling the gap by providing
services only on phone call. To cover major part of cities; it requires huge investment on

trucks and staff acquisition. Clients who are in multinational companies also find difficulties
to dine out on working days, due to shortage of time. They only can manage to visit
restaurant only on weekdays; as there is an option of order the meal online but these
businesses doesn’t fulfill the requirement of delivering fresh chuckling meal on order. Thus
to provide the feeling of restaurant at clients doorstep could be a huge scope for Four
wheeled meal.
Member 3
Target Market
Target market is defined as a group of consumers that are being determined by
organisation in order to put their resources as well as efforts in order to satisfy customers in more
effective manner. It has been determined that it is essential for an business owner to target
specific group of customers in order to satisfy them as per according to their taste and
preferences (Kirmizi and Kocaoglu, 2020). Further this has been determined that in order to
target customers entity is required to undertake different types of factors such as income level,
age, gender, occupation, ethnic background, marital or family status, education level and more.
In addition to this, as per according to the evaluation this has bee signified that business venture
entrepreneur is also required to target individuals in market as per according to psychographics
factors such as attitudes, behaviour, values, interests/ hobbies, lifestyle, personality and more. By
undertaking all these factors into due consideration business owner can effectively appeal to
individual. It will further lead towards increasing overall sales as well as profitability ratio in
well defined and effective manner. With the help of targeting market business owner can
effectively reach and understand consumer prospectives (Humble, Molesky and O'Reilly, 2020).
In addition to this, as per according to the evaluation this, is being identified that with the help of
this they can effectively able to set budget and can further deliver services and products in more
efficient manner. Further it has been evaluated that target market is the end consumer to which
the company wants to sell its end products too. Target marketing involves breaking down the
entire market into various segments and planning marketing strategies accordingly for each
segment to increase the market share. In simple words, not all products can be consumed by all
customers and each product has a different set of consumers who want to purchase the product.
In order to attract a particular segment of the market, the company at times, modifies the product

accordingly. Creating the target market involves conceptualizing the product, understanding the
need of the product in a market, studying its target audience etc. Target marketing would revolve
around deploying marketing techniques for a particular segment of markets which could be key
to attract new customers, expand business opportunities across geographies and expand
distribution network to widen the reach. There are various steps involved in defining the target
market. The first is to understand the problem of a customer whom you are addressing. Once it is
done, the customers can be identified who are interested in that product. For example, you make
water purifiers – so you address the problem of contaminated water quality. We know that farm
houses do not have a regular water connection and the water they get from underground is hard.
So, there is a wide opportunity for water-purifier makers to enter into this segment and tap the
market. The next step is to understand your customer according to the region, income level, etc.
Always think about the market, know your competition and the pricing of the product. It will
help you in creating a benchmark.
Targeting of marketing acts as most important aspect of business plan, thus this process is
being effectively undertaken by owner of Four Wheeled Meal business venture owner. Targeting
of customers is first and first responsibility that has been consider by respective business owner.
Further it has been evaluated that in terms with Four Wheeled Meal that business owner have
duly selected low-to-upper income market, along with this it has been signified that food truck
owners have also targeted middle class individuals, in order to satisfy their affordable needs food
truck will offer them restaurant quality food and in affordable price range. In order to reach to
maximum number of individuals especially to shoppers, workers and students business owner of
food truck significantly emphasise upon convenience. In addition to this, entity manager will
take significant advantage of social media as it has been evaluated that maximum number of
individuals are having easy access of smartphone (Burbridge and et. al., 2020). Thus, for this in
order to lure their attention towards food truck offerings, owner of venture develop Facebook
page through which they can provide customers with the facility of knowing where the truck is
located on particular day. This has been identified that consumers under the age of 25 have lower
disposable income when compared with consumers aged 45 to 54, they spend more on food
trucks partially because they are much more active on social media sites. Thus, social media will
proves to be an effective measure with the help of which entity can serve large base of customers
in a well defined and effective manner. Along with this, other social media sites are also going to

be consider by business owner in order to attract attention of customers from different locations.
In order to effectively target individuals to satisfy them in effective manner while assuring
maximum growth and success, STP evaluation is being defined below:
STP
Segmentation:
Four Wheeled Meal segment individuals of all age group those who are having positive
tend towards delicious, unique and healthy meal. In addition to this, respective business target
customers especially from lower to middle class. Further it has been signified that, respective
business owner segmented their customers according to age and occupation. As in this it has
been determined that students mainly prefer less costly and tasty food items. While on the other
hand, old individuals prefer comparatively less spicy food items.
Targeting:
Targeting is one of the most important element of STP, in this respective business owner
have selected customers of all age group to serve their offerings.
Positioning:
Four Wheeled Meal will offer their customers with wide range of qualitative offerings to
all age group of individuals as per according to their needs and demand. For this entity will
engage in the extensive market research. It is one of the most important aspect with the help of
which entity can assure their long term sustainability in respective industrial sector.
Along with this, respective business owner will also undertake use of pricing strategy and
promotion strategy which is further being defined below:
Promotion Strategy:
In order to effectively promote Four Wheeled Meal food truck owner undertake use of
certain different channels as to acquire more followers. It will effectively allow them to create
brand loyalty. In order to promote services and products among consumer base it is essential for
Four Wheeled Meal to engage in the process of familiarizing their business, product offerings,
quality and taste. In order to fulfil this, entity will take advantage of direct marketing and social
media advertising method such as Instagram, Facebook and Twitter. It has been evaluated that
respective entity have created their social media pages on different platforms through which they
can make their customers aware with highlights, menu and different basic information. This has
been signified that Four Wheeled Meal business owner posts mainly include more healthier food

options such and vegan as well as gluten-free dishes. Along with this, it has been signified that
promotional measures of food truck also include representatives and ambassadors once there
business get success in respective marketplace. Further this has been signified that in order to
grab attention of more number of customers coupons and combination deals will be offered to
consumers. By undertaking all these measures into due account entity can effectively allow
Four Wheeled Meal to assure maximum profitability as well as profitability in a well define and
effective manner. It further aid entity to assure more profitability as well as productivity while
assuring long term sustainability.
Pricing Strategy:
Pricing strategy refers to method companies use to price their products or services.
Almost all companies, large or small, base the price of their products and services on production,
labour and advertising expenses and then add on a certain percentage so they can make a profit.
There are several different pricing strategies, such as penetration pricing, price skimming,
discount pricing, product life cycle pricing and even competitive pricing. It has been identified
that respective food truck owner is looking forward to take advantage of one of the most
effective pricing strategy which is known as “food-cost percentage pricing”. In addition to this, it
has been evaluated that it is essential for food truck managers have an acute awareness of both
operating costs and the cost of all goods sold, both of which are essential to maximize profits
using the food-cost percentage pricing strategy. This variant of the cost-oriented pricing strategy
is widely used in the restaurant business to price menu items using a very simple and flexible
formula. The menu price is calculated by dividing the food cost (all ingredients) by the target
food cost percentage. Further it has been evaluated that Four Wheeled Meal is also undertaking
use of penetration pricing strategy in order bet aggressive market competitions. In this business
owner aim towards setting low pricing strategy as to build effective market share. In addition to
this, it has been signified that most important advantage that respective business owner is
looking forward with undertaking use of this pricing strategy is to gain more number of
customers. In addition to this, it has been signified that Four Wheeled Meal owner will also
undertaking use of different types marketing strategies in order to make sure that customers are
retained for long period of time.
Thus, as per according to the above mentioned evaluation it has been signified that Four
Wheeled Meal food truck owner have targeted customers by considering different type of factors

like age, demographic and more. Further it has been evaluated that entity is also undertaking use
of app and developed website in order make significant increase in their online presence.
Member 4
Marketing Plan
Marketing plan is defined as an operational document that effectively determine and
outline advertising strategy with the duly implementation of this entity can assure more
competitive outcomes. Along with this, an effective marketing plan also allow entity to reach to
each and every individuals in target market. In order to develop efficient marketing plan entity is
required to conduct extensive market research in order to provide tailored messages to
individuals as per according to their geographic as well s demographic areas. In terms with Four
Wheeled Meal marketing plan for entity also emphasise upon photography, as it has been
evaluated that for the success of food truck business food photography plays crucial role. As per
according to the evaluation it has been determined that due to current situation some individuals
may posses negative perception related to purchasing food from truck due to concern related to
its storage and preparation. This form of negative assumptions can affect overall sales and profit
generation capabilities of business. In this photography proves to be an effective measure with
the help of which respective food truck owner can showcase their high-quality, colourful food
photos and well-lit food and further them on social media pages as well as sites.
Along with this, it has been identified that mobile food truck requires constant updates that are
being required to be provided by truck owner to their customers. It also plays important role in
online marketing. Thus, Four Wheeled Meal will constantly updates their customers with truck
schedule. For this, food truck schedule design has been formulated in an effective as well as
attractive, along with this owners also ensure that it is easy to be read by all individual.

In addition to this, Four Wheeled Meal also developed their social media marketing, as it
is one of the most important element for food truck. Thus, by taking significant advantage of
their measure respective truck owner aim towards creating attractive social media profiles with
characteristics as well as colourful features. Owner of Four Wheeled Meal also developed
attractive cover photo that will showcase special features of food truck. In addition to this, Four
Wheeled Meal owner also developed appealing logo in order to show their brand's personality.

In addition to this it has been determined that Four Wheeled Meal also take significant
advantage of social metrics in order monitor the manner in which consumers are interacting with
social media posts. For ensure success of this, respective food truck owner will take significant
advantage of Tweetreach tool in order to identify exposure in context with impression and
further evaluate which social media account of business is providing them biggest contribution.
Further this is being determined that by evaluating social media engagement business owner also
aim towards tweet back those their major contributors by thanking them. Along with this, in
order to further retain them for long time period respective food truck owner will offer them
coupon and other attractive discounts.

Source: https://tweetreach.com/
Along with this, it has been signified that, in order to increase engagement of individual
as to increase overall sales Four Wheeled Meal owner will undertake use of food truck
promotional hash tags. In order to remain in trend truck owner framed strategy related to
discovering popular form of hashtags in order to promote their food truck business in effective
manner. Along with this, respective business owner also aim towards ensuring regular posting on
their social media sites and pages, for this they will add new highlights, photos and videos of
their unique menu and dishes along with the ratings they will receive. In addition to this, Four
Wheeled Meal will allow let individual know about next scheduled stop with the help of tweet. In
order to ensure this process effectiveness, Four Wheeled Meal owner will undertake use of
Foursquare in order to provide their customers with the real-tome updates. Along with this
during rush hours as to maintain regular engagement on social media, business owner aim
towards taking advantage of scheduled posts with the use of free tools like Hootsuite, Facebook
Pages Manager and Buffer. However in order to overcome stiff competition, Four Wheeled Meal
owner will aim towards offering coupons for best selfies with respective food truck and food.
Further it has been determined that, in order to expand their services and offer them to more

number of customers food truck owner also make individual enter in prize draw of they share
their post with a friend. In addition to this, by Four Wheeled Meal is also planning to use tools
such as Woobox in order to effectively run a social media contexts across different platforms in
order to attract individuals attraction in effective manner. However, in order to take advantage of
more opportunities pestle analysis has been conducted by respective food truck owner which is
being defined below:
PESTLE
Political:
In order to effectively business of food in effective manner, it is essential for Four
Wheeled Meal business to identify political threats related to raw material, in this it also essential
for respective business owner to gain permit of importation of products and parking of truck in
various areas of United Kingdom in effective manner. It will aid them to conduct their business
without facing any unnecessary indulgence of government.
Economic:
In order to conduct business of food truck without facing any economic issue it is
essential for Four Wheeled Meal truck owner to pay taxes and identify factors like interest rate,
rate of borrowings and more. It has been evaluated that economic disruptions after Brexit can
affect sales performance of business. However, in this by taking advantage of different strategies
and measures these challenges can be overcome.
Social:
Now days individual are having keen interest towards food trucks as they are offering
healthy choices in affordable price range. However Covid-19 situation can have negative impact
upon overall profit generation income of Four Wheeled Meal. For this, entity by taking
advantage of their Food app and social media pages can communicate their customers with
safety measures that they are taking while preparing and packing food. With the help of this
business owner can assure trust of customers towards their processes. With the help of this they
can effectively satisfy large base of customers while having positive concern towards and health
and performing their business operations under guidelines of government for consumers health
safety. With the help of this they can effectively serve individuals in effective manner while
assuring their commitment and loyalty.

Technological:
Technology proves to be an effective measure especially in today's situation where social
distancing is new trend and required for individual safety. In this by undertaking advantage of
various technological measures such as strong app, high network connection entity can perform
their operation in more effective manner. In terms with Four Wheeled Meal food truck owner by
taking advantage of AppInstitute can develop app and can further take advantage of various
technological measures to increase their online presence. Along with this, by sending push up
notifications and communicating with customers through in-app messages new schedules,
special offers, menu changes can be undertaken by Four Wheeled Meal. However, in order to
implement technology it is essential for respective business owners to develop effective budget
and have access to more fund sources.
Legal:
It is one of the most important element of pestle analysis, in this it is essential for Four
Wheeled Meal to use FDA approved ingredients and raw material. In addition to this, it has been
determined that respective owner is also required to introduce products before approving it form
respective government sources. Along with this, it is being evaluated that Four Wheeled Meal
owner must also make sure that they take permit of to sell their food in campus as to make them
safe from any type of lawsuits. Negligence of legal obligation have significant capacity to affect
overall sales and profitability of business. Thus, owner of Four Wheeled Meal is required to
conduct their food truck operations while abiding all federal regulations. It will effectively aid in
conducting their business while assuring effective support from government.
Environmental:
As per according to the evaluation it has been signified that there are number of food
trucks operating their business functions in UK. This makes government of United Kingdom to
frame different type of policies as well as measures that are required to be abide by individuals
engaged in food truck business as to conduct their functions in effective manner while having
positive concern towards environment. In related to this, Four Wheeled Meal by installing a
solar panel to provide the necessary power can conduct their operations in effective manner. In

addition to this it is also important for them to undertake use of recycle plates, cutlery and boxes
for the take away.
Thus, as per according to the above mentioned analysis it has been determined that by
evaluating all the elements of pestle analysis Four Wheeled Meal owner can conduct their
business in effective manner. This will help them to take opportunities through which they can
increase their profitability and productivity in effective manner.
Mentioned below Four Wheeled Meal SWOT analysis has been conducted with the help
of which business owner can significantly able to overcome threats and can further overcome
weaknesses while taking opportunities to increase their overall profitability.
SWOT
STRENGTH WEAKNESSESS
 Four Wheeled Meal is offering more
number of food varieties to this
customers comparatively to other
competitors.
 Respective business is also providing
different flavours as well as food to
their consumers which is their most
important strength.
 Many customers does not know about
food products due to the Four Wheeled
Meal uniqueness in their food
offerings.
THREATS OPPORTUNITIES
 Major threat that can affect overall
sales of Four Wheeled Meal is that
competitors are known by consumers
and are having more experience.
 Parking permits and selection of
location can significantly affect sales
and profit generation capability of
respective business.
 It has been evaluated that in UK there
is continuous increase in number of
individual who are showing their
interest towards food trucks, by taking
advantage of this Four Wheeled Meal
can ensure success and can further
maximise their sales at great extent.
 One of the most significant opportunity
that can be gain by Four Wheeled Meal
is that, if there food truck business get

remarkable recognition them they can
open a store.
Marketing strategy:
Introduction of new food truck business “Four Wheeled Meal” with offering unique as
well as cost effective products in order to secure 3% if share holding in respective industrial
sector in first year. In this, owner of respective business will undertake use of penetration pricing
strategy along with extensive advertising measures in order to satisfy large base of customers.
Control and Monitoring:
In order to assure continuous growth Four Wheeled Meal by evaluating their business
performance can ensure maximum benefits. In relation to Four Wheeled Meal, key performance
indicators include: sales and kitchen key performance indicators, evaluation of food cost
percentage with having strong cost control system allow entity to conduct their operations in
effective manner. Along with this, respective business owner is also required to control and
monitor their weekly sales by comparing it from previous one. It helps in increase their future
sales. Along with this, respective food truck owner is also required to control sales per head,
inventory value, best and worst selling items, total labour costs, response rates, marketing and
public relations (PR costs) and more. It will allow them to conduct their functions in more
effective manner while assuring high profitability. It will also them to ensure more growth and
long term sustainability in respective business segment.
Management team
It is very important to manage different activities of organisation in organisation in order to
successfully conduct task as well as attain objective of business. There are different function in
organisation which needs to be managed properly and effective with the motive of attaining
business goals. Management team can be describe as the group of people who is responsible for
managing different activities of business in order to make sure that company is successfully able
to meet with its objectives on time and attain its desired goals (Burbridge and et. al., 2020).
There are number of functions in an organisation which needs to be performed successfully.
Organisation refer to the group of people as well as different task and activities. the major that

in Four Wheeled Meal company is related to marketing and sales, recruiting employees and
managing their performance human resource practice, finance task, development of product as
well as other management practices. These type of activities will lead to have direct impact on
business and affect the functioning of organisation. Respective company needs to successfully
manage these activities of organisation with the motive of successfully accomplishing the goals
and conducting these task in most effective and efficient manner. Four Wheeled Meal
organisation is a new venture that is developed to provide food products and services to
customers in more creative and innovative manner. This could be only possible if this company
is able to manage task in effective and efficient manner. The management team is responsible to
make sure that all of these task are performed in correct and accurate manner as well as business
task in attain successfully (Jorge, Mosconi and Santa-Eulalia, 2020). Different management team
in Four Wheeled Meal organisation is responsible for handing different type of activities in order
to increase the capability and potential of organisation in order to attract customers and meet
with the needs of potential customers. Different management team in Four Wheeled Meal
company is mention below in detail.
 Marketing and sales – This team is responsible for managing and conducting marketing
activities in successfully manner. Marketing team is conducting different activities and
task for increase the sales of developed products as well as earning more profits. It is very
important function of organisation as it will help new venture to increase its image in
market area as well as enhance awareness of products and services to customers. Due to
this large number of customers will be attracted towards respective company and help in
earning more revenues. Management team of marketing and sales department will make
sure that promotion of respective company products is conducted in correct manner.
Where as sales team will use different types of techniques and approaches for developing
strong relationship with potential customer as well as focus on increasing sales of
company (Jones, Fleming and Laugharne, 2020). There are different new and advance
techniques for performing marketing practise and it is role of marketing management
team to select most effective and efficient approach that will help in successfully
promoting products and services in lower cost. This team will be conducting market
researcher in order to analyse and evaluate the need and wants of customers as well as

determining different marketing trends which needs to be used by company for effective
marketing practices. Collected information will lead to have positive impact on business
and help in enhancing overall performance of organisation. Marketing and sales team
needs to conduct task and manage it in proper way. Four Wheeled Meal company is
considering both modern marketing techniques as well as traditional marketing in order
to increase the overall performance of marketing team as well as increase the sales of
respective company. social media marketing will be very cost effective and help in
attracting large number of customers towards business for purchasing products and
services of company.
 Finance – Finance team is responsible for managing financial resource and assets of
business in more effective an deficient manner. It is essential for respective company to
correctly manage financial resource in correct manner so that company is able to gain
desired goals of organisation. Finance team will conduct different activities and
determine the profit or loss occurred by business by conducting its practices. It is
important that finance team of Four Wheeled Meal company have complete knowledge
and understanding about different of financial resource of company in order to
successfully attain its goals and earn more profits. Financial resources needs to be
effectively managed by respective company so that its desired objectives in accomplished
by gaining more financial profits (Lichtenthaler, 2020). This team will provide budgets to
different departments of company so that it can effectively and efficiently conduct task
and provide better services to customers. Finance team will estimate the budget or
amount that will be required by marketing team to carry out promotional and other
marketing functions. financial amount is also required for conducting recruitment
practices for highly skilled and capable employees. High quality products and services
will be developed through investing finance in business practices.
 Recruitment and HR – Human resources can be describe as the function of organisation
that is associated with managing employees of organisation as well as meeting with the
needs of employees so that they can successfully perform business practices.
Management team of human resources will be responsible for hiring and finding capable
employees for performing business task in more effective and efficient manner. Four
Wheeled Meal is a food provider company which is offering different types of food

products to customers in more creative and innovative manner. There are different
sources through which respective company can find and hire capable employees for
respective company. Management team of recruitment and human resource will be
supportive in hiring and selecting right skilled employees as well as placing them in right
place in order to successfully conduct business task. Four Wheeled Meal company needs
to hire 2 chief who have understanding and knowledge of developing variety of foods
which is as per the need of customers (Martynov, A.S., 2020). One employees who will
perform customer service activities will be sufficient for managing customers and
providing food. Human resource management will assist in developing skills and
capabilities for employees so that they can successfully conduct business activities as
well as provide high quality products to customers. Training of employees will help in
enhancing their skills and capabilities as well as improving production of respective
company. Human resources team will conduct different task and practices in order to
motive employees so that they use their full potential and capability to successfully
conduct business task as well as attain goals of organisation in more effective and
efficient manner.
 Product development – This function of organisation is responsible for developing
products in order to meet with the need of customers. Four Wheeled Meal company is
providing various types of food products and services to customers which is significant in
order to meet with the needs of customers and enhance their experiences of customers.
Product development team needs to be managed correctly and accurately so that timely
delivery of products could be made and assist in providing desired products to customers.
Four Wheeled Meal company needs to collect raw materials and other elements for
different sources so that company can effectively develop products and meet with the
needs desire of customers. Product development management team is conducting
several activities for creating and manufacturing high quality and unique products
(Ansong, E., 2020). It is essential for this organisation to identify and determine the needs
and wants of potential customers in order to satisfy their needs By determining customers
needs and wants respective company will be able to create products as per customers
requirement and develop strong relationship with its customers. Four Wheeled Meal is a
food company and its major products are food and drinks which is developed in food

truck and provide enhancing experience to customers. This company is using high quality
of raw material in order to develop high quality products to customers.
 General management – This management refers as the general management function in
organisation which is essential for successfully conducting different types of task as well
as timely meeting business objective (Vin, 2020). The team of general management in
Four Wheeled Meal company is responsible for making sure that organisation have
necessary amount of funds to conduct task as well as meeting with the needs of business.
Effective performance of general management will help in effective planning, delegation
of task to right person, coordinating, staffing, organizing as well as taking various
important business decision in order to successfully meet with business needs.
Financial plan
Revenue/Sales Forecast
Sales Forecast
January February March April May June
Cash sales 1200 1440 1728 2074 2488 2986
Credit sales 600 660 500 550 800 850
July
Augus
t
Septemb
er
Octobe
r
Novembe
r
Decembe
r
Total
Sales
3583 4300 5160 6192 7430 8916 47497
900 950 1000 1050 1100 1150 10110
The above analysis is representing that in accordance to all internal and external
elements, the company will be able earn annual sales of 57607. This amount of sales in divided
into two sections which are cash and credit sales. It also can be seen that the sales will increase
gradually as the brand recognition and awareness will increase.
Expenses
Expense sheet
Expenses Amount in pounds

Business startup and fixed cost:
Vehicle payments 10000
Commercial kitchen rental 2000
Vehicle parking expenses 500
Insurance 1200
Promotion 700
Operational and variable costs
Food and/or ingredients 4500
Parking permits 50
Delivery 350
Gas 700
Vehicle repairs 600
Promotion 1000
Oil 800
Packaging 500
Total expenses 22900
Above analysis is the expenses sheet and includes all the expenses which the business of
food truck will incur in its first year of operation. It is important to consider that the start up costs
will be treated as an assets in the financial plan of this company but the variable costs will be
treated as expenses under profit and loss statement of this business plan.
Projected Profit and Loss
Projected Profit and Loss
Particulars Amount in pounds
Sales revenue 57607
Direct material 6000
Direct labor 4500
Direct overhead 1000
Cost of goods sold 11500
Gross profit 46107
Operational expenses 2500

Selling and administrative 200
Profit 43407
Projected Cash Flow
Cash flow
Particulars Amount in pounds
Cash inflow:
Owner’s contribution 20000
Borrowings 20000
Total cash inflow 40000
Cash outflow:
Official paperwork 2500
Operational and variable costs 8500
Business startup and fixed cost 14400
Miscellaneous work 400
Total cash outflow 25800
Total cash (A - B) 14200
Projected Balance Sheet
Projected Balance Sheet
Liabilities Amount Assets Amount
Long term liabilities Fixed assets
Bank loan 20000 Vehicle payments 10000
Short term liabilities Commercial kitchen rental 2000
Trade payables 250 Current assets
Capital Inventory 4500
Owner’s capital 20000 Trade receivables 67157

Add: Net profit 43407
Total liabilities 83657 Total assets 83657
Break Even Analysis
Break even sales = Fixed cost / Profit volume ratio
= 14400 / (Contribution / sales * 100)
= 14400 / (46107 / 57607 *100)
= 14400 / 80%
= 18000
The above breakeven analysis shows that if this business successfully gains dales revenue of
18000 in its first year then it can reach the breakeven point. It must be considered that a
breakeven point is the point of sales where organisation can face no profit and no loss situation.
This analysis helps in concluding that if the business of foot truck is able to successfully earn
sales revenue of 18000 then it can eliminate the situation of loss. Here we will obtain all the
details the really have to feed into another calculation of the profitability ratio. They take their
$6,400 gross sales and subtract $1,700 operating expenses and also $350 fixed costs and settle at
a $4,350 net earnings for the year. If the Store had to compensate interest expense as well, then it
would be excluded from sales as well. By measuring the derivative of net profits to sales, the
operating margin is determined.
Sources of funding
1. Equity funding: Equity funding is among the choices for
raising capital if an individual is ready to share entrepreneurial
endeavours. Equity finance is a large concept that involves
funding from relatives and friends through granting them
certain stakes of the venture, to large initial public offers
(IPOs). In the respective business founders traded between a 7
percent and 10 percent stake to earn a small sum in different
activities so that there is proper balance.

2. Bank Loan: In providing credit to various start-ups, banks
obey stringent conditions; they hardly take the risks, no though
how thrilling the concept though until with until they are
presented with some collateral protection in the form of
property, building or some other resource of the holder or
corporation. Bank frequently reviews the nature of an
enterprise's company on the market, financial reports, liquidity
prior to issuing any loan. Consequently, banks would arrange a
small proportion of loan for the above mention business loans
which help the manager to run business.
3.
CONCLUSION
From the above report it can be concluded that business plan consist of different activities
and task that needs to be managed successfully in order to attain objective of organisation. It is
essential for company to determine internal and external business environment for taking better
and effective business decision. This will help in developing strong strategies for meeting with
the goal of business. Market audit will help in determining different aspects of business and help
company to take better and effective decisions. Financial plan will lead identify different
financial resources that will be required while developing and offering products.

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