Principles of Marketing and Communication: Tesla Presentation

This presentation explores Tesla's marketing and communication strategies in the digital world, focusing on the Model S. It covers key market trends, competitive analysis (Volvo, Honda, Ford), customer attitudes, and opportunities such as driverless car technology. The presentation also delves into segmentation (demographic), targeting (niche market), and positioning (functional). Product features, pricing strategies (premium pricing), and promotional channels (social media, electronic media) are discussed. Distribution strategies including agents, authorized dealerships, and company outlets are also highlighted. The individual reflection discusses what went well (work allocation, research, communication) and areas for improvement (information sharing, image selection, time frame allocation). The individual contribution focused on secondary research, gathering information on Tesla Model S and customer attitudes, while acknowledging the contributions of other team members in areas like presentation design and writing. The report concludes by emphasizing the collaborative effort and lessons learned from the group project.