Role of Social Media in Croft Gleeson Ltd

This presentation discusses the role of social media in the expansion plans of Croft Gleeson Ltd and its importance in marketing their business.

PPT
Role of Social Media in Croft Gleeson Ltd

INTRODUCTION
 Croft Gleeson Ltd is recently planning to
enlarge their business operations with a
thoughtful consideration of strategically rising
their sales.
 The below report is thereby based on the
given scenario of Croft Gleeson Ltd regard to
articulate the need base importance of social
media marketing into their plan of expansion.

Role of Social media
 An apt formulation of marketing itself works as a
profound tool for directly promoting the sales of
any enterprise which then automatically raises
their profitability ratio.
 In a similar context of the present scenario of
Croft Gleeson where it is planning for successfully
enlarging its business activities, Social Media will
work as an appropriate tool of marketing its
business.
 It is a current popular trend of interacting through
varied channels of communication which is purely
devoted to build a community based input by
sharing a definite content for collaboration.

Cont.
 It is thence used as a specialised tool of marketing the
business for the below specified reasons-
 Interacting targeted markets-
 It is the foremost reason of utilizing the tool of social
media to closely match the current ongoing market
trends.
 It is due to a primarily proven fact of captivating
people's preference for inculcating it into the future
market strategies of Croft Gleeson.
 For example, pursuing the updates in tweets and
Facebook can easily help the cited firm to penetrate
the ongoing demands of the customers.

Cont.
 A strategic marketing-
 Social media together provides the firms to
adapt a competent approach of marketing their
products and services along with getting a huge
response by their client's.
 A well known example is to place an informative
post via advertisements with a creative and
innovative approach of attracting more number
of service users.
 This will together help Croft Gleeson to discover
numerous prospected clients and customers.

Cont.
 Branding purpose-
 This particular concept of social media not only
works as a strategic tool of marketing but
altogether plays a merged source of
communication.
 It is thereby with a purpose of making a positive
brand image of the cited firm.
 It is thence signified for a prospective aspect of
strengthening the business position by engaging
with the customers on a regular basis.

Types of social media
platform
 It is vital for the firms to opt for a
strategic formulation of operating their
business for effectively leading in today's
competent and challenging work
environment.
 Social media is thereby known to aptly
fulfil this particular requisite objective
with an online promotional activity.

Cont.
 This can however be done by opting for the
below demonstrated platform of social media
with their varied features and availability-
 Facebook-
 It is amongst the largely available social
network on today's web with numerous active
users of around 1.55 billion.
 It is thereby a quite versatile platform with a
comparatively low maintenance than other
various sites.

Cont.
 This is therefore a major reason due to
which a major number of users are
considerably opting for it.
 Croft Gleson can also utilize it with a great
initiation of its business operation into
which they can duly introduce its brand with
their company updates and other similar
participation.

Cont.
 Twitter-
 It is yet another useful source of media with
an active participation of around 320 million of
users.
 From a business point of view, it is
recommended as the best method of
marketing along with a quicker service to the
customers of Croft Gleeson.
 It thereby allows the users to rapidly share the
links, images, videos and polls questioning,
etc with an immediate response of prospects.

REFERENCES
 White. M. G., 2016.What type of social networks exists?.
[Online]. Available through:
<http://socialnetworking.lovetoknow.com/What_Types_of_Social
_Networks_Exist>. [Acesses on 26th April 2016].
 Sorokina. O., 2015. 8 types of social media and how each can
benefit your business. [Online]. Available through:
<https://blog.hootsuite.com/types-of-social-media/>. [Acesses
on 26th April 2016].
 Scott, D.M., 2015. The new rules of marketing and PR: How to
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