Strategic Importance and Impact of Maintaining a Global Organisation

Global Marketplace

Table of Contents
EXECUTUIVE SUMMARY...........................................................................................................1
COMPANY BACK GROUND.......................................................................................................1
INTRODUCTION...........................................................................................................................2
MAIN BODY...................................................................................................................................2
Strategic importance and impact of maintaining a global organisation.......................................2
Discussion of range of strategies and analytical tools used by international organisations........3
CONCLUSION................................................................................................................................3
REFERENCES................................................................................................................................4

EXECUTUIVE SUMMARY
The present project is based upon GSK (Glaxo Smith Kline) which is a pharmaceutical
company headquartered in London, United Kingdom. The organisation is operating business at
global level and also carrying out operational activities systematically. Globalisation has
benefited other companies just like GSK to operate business in multiple countries. All the
entities which are running operations in different nations are required to maintain their business
properly at global level. It is essential for them to identify growth opportunities and competitive
advantage in the market. The major impact of the maintenance of international trade is high level
of growth of business because it will help the enterprises to attain all the business goals by
executing operations properly. There are various types of strategies or theories and analytical
tools that are recommended to all the entities to use as with the help of them actual market
situations along with opportunities could be identified. The theory for international trade should
be used by entities to analyse impacts of trade policies. Trade statistics, Tariff and market
requirements etc. are some analytical tools which should be used by organisations to execute
business systematically.
COMPANY BACK GROUND
Glaxo Smith Kline (GSK) is one of the biggest multinational company which is operating
business under pharmaceutical industry and selling its products all around the world. The
enterprise is mainly established in Brentford, London, United Kingdom. CEO of the entity is
Emma Walmsley and its revenues for year 2018 are more than 30 billion pounds. There are
various subsidiaries of it which are Stiefel Laboratories, Tesaro, ViiV Helath Care Limited etc.
main purpose of the company is to help people to live longer, do more and feel better. Goal of
the entity is to be one of the best performing and most innovative and trusted pharmaceutical
organisation (Background of GSK (Glaxo Smith Kline), 2020). The enterprise is highly focused
with transparency, development, teamwork, respect, patient focus, integrity etc. All of them are
values and expectations of the company. The organisation is operating business for the aim of
bringing differentiated and high quality medical products for large number of people so that they
can deal with their health issues properly. Main priorities of the entity are trust, innovation and
performance and the staff members are trained to pay attention towards all of them so that
business could be operated properly at global level.
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