Comparative Analysis of International Markets of Germany and Singapore

GROUP PRESENTATION
Comparative analysis of international markets
of Germany and Singapore

Introduction
 Aim- to identify the legal, political and cultural issues if Eastern
Silk Industry expands into the international markets of California,
USA
 Methods- The identified aim is fulfilled through the consideration
of secondary data- journal articles, websites and case studies
 Limitations- The research adopts strategies, which are non-
current and non collective

Company background
 How old is the company? -73 years, 5 months, 2 days
 Products- home furnishing, fashion, stock service,
scarves, laces, melts and embroidered fabrics
 Customers- interior decorators
 Core competency- expertise in utilizing the control
systems
 Company website- Easternsilk.com 2019. About us.
Available at: http://www.easternsilk.com/# [Accessed
on 11th September 2019]

Contd...
 Innovative products- vivid designs and colour in the
furnishings , scarves and laces
 Brand awareness- Quality controls (Easternsilk.com
2019)