Entrepreneurship and Sustainability in Competitive Environment

This report explores the motivation and behavior set of entrepreneurs, how original entrepreneurial ideas start, unique factors of business organization, challenges faced by entrepreneurs, and recommendations to enhance sustainability in a competitive environment. It focuses on the case of Jeff Bezos and his company Amazon.

Enterprise and
entrepreneurship

Table of Contents
INTRODUCTION 3
TASK 3Motivation of entrepreneur as well as behaviour set...............................................................................................3
How original entrepreneur idea start........................................................................................................................6
Unique factor of their business organisation along with challenges face by entrepreneur to maintain
sustainability in competitive environment................................................................................................................6
Recommendation to enhance sustainability.............................................................................................................8
Recommendation to improve organisation culture and better utilisation of resources...........................................9
CONCLUSION 11
REFERENCES 12

INTRODUCTION
Entrepreneurship always deliver creative value to business and society that is why it is
known as extraction value. The main motive of entrepreneur is to bring innovative change in
enterprise. The factor of risk is generally involved in entrepreneurship while introducing any
business idea or starting any enterprise. This one of the innovative process that design
creative product to satisfy mass audience and leads towards more creation of revenue as well
as profit. The entrepreneur upgrade economic factor of country and brings employment
opportunity in society for development. In enterprise , entrepreneur invented and utilise
advance technology for better result outcome in favour of enterprise. Enterprise belongs to
set of activity where any innovative or generation of business idea executed or implemented
by entrepreneur. The mindset o0f entrepreneur thinks in different perspective in order to
bring change in society. In this report chosen entrepreneur is Jeff Bezos who invented
Amazon in 1994. Amazon is one of the biggest giant of e-commerce and technology
company since 1994.This report aim towards motivation and behaviour set of entrepreneur.
It consist of detail examine of original entrepreneurial start up idea. This report combines of
unique factor of their business organisation along with challenges face by entrepreneur to
maintain sustainability in competitive environment. It also combines of recommendation to
enhance sustainability, organisation culture and better utilisation of resources.
TASK
Motivation of entrepreneur as well as behaviour set
The Jeff Bezos invented great innovative entrepreneur concept in order to develop Amazon
company. Apart from Amazon other entrepreneur project also invented by Jeff Bezos like blue
origin which is one type of aerospace company, Washington Post etc. It is one of the richest
person across the world. Innovative idea of entrepreneur made him great successful and richest
person (Aadland., 2018). Here are some behavioural characteristic of entrepreneur who made
him successful person and brigs innovative idea of entrepreneurship.
Knack of motivation- Jeff Bezos is one of the great innovator from its starting face.
With increase of time face, he realised to be innovator in order to established leading e – retail
website Amazon (Al-Awlaq, 2018). The personality trait drives and contributes innovative
concept in each entrepreneur idea. In starting face entrepreneur design books for his target

consumer, after that due to innovative skill it convert into innovative online portal where every
book is available through e- format or kindle format.
Hardcore realist- This is most effective personality behaviour characteristic of Jeff Bezos
in order to become successful entrepreneur (Azizi, 2019). He is realist man who generate all
possible outcome of innovative entrepreneur idea generation. Before implementation of this idea
of Amazon, It already examine probability of failure project by checking feasibility. The habit of
recognising is much effective for successful introducing business idea.
Believes in regret minimization theory- Its behavioural characteristic involve theory
regret minimization. It always take responsible decision making for filing purpose of
business idea in order to straightforward operations. It tackle all possible outcome of
business opportunity and apply structure of regret minimise to improve liability of process.
Staunch Experimentalist- As per requirement of current scenario, entrepreneur believes
concept of innovation. He continuously brings experimental technology in start up venture
of Amazon through access internal online portal. This will contributes new concept in the
market of business world.
Form a plan-Before launching any plan of action, it believe strategy predetermine plan
for innovative concept because it will deliver appropriate direction for successful
implantation of entrepreneur idea (Crammond, 2020). Before investing huge amount of
money in business , it examine and prepared proper plan for execution of innovative
business idea. Through this characteristic, it successfully invented ecommerce internet
website. It always make roughly layout of business plan before introducing that plan into
market.
Risk taker- Personality behaviour of this entrepreneur is much similar to other
entrepreneur. It calculated risk factor that is involved in its business process. The chance of
failure project is high but still the entrepreneur involve concept of risk because, it believe
that high risk made him, great learner and this will leads towards maximum profit in
organisation if project gets successful. In Amazon fr4om introducing concept of book to e
retail shop, it invested more money and take huge risk in order to make more profits from
this business idea.
Design for Desk- This is real fact that in starting days, entrepreneur opens its office in
garbage as it has no benefit of bonus. After that during that face of time in develop timber

door for his desk office. It is again some innovative concept that brings in introducing such
new invention in enterprise and society.
Generous for a good cause- The entrepreneur is most generous kind of man for novel
cause. It contributes more money in charity for good cause . It is very kind hearted nature
who thinks about everyone who is attached with its business idea. Through its innovative
concept it always introduce for good change in society (Dheer, 2018). It has world famous
for this attitude that leads for the development of society.
Fan of fiction and science book- It is one of the great lover of fiction as well as science
book, this is one of the main reason to introduce entrepreneur idea of Amazon. Since from
childhood, it is passionate about books and acquire knowledge, skill from these innovative.
Its minds develop while reading science book and develop innovative concept in its nature.
Highly competitive- This is most effective quality or behavioural characteristic that
entrepreneur involve in each of its project. It is most competitive man who established its
own brand in more competitive environment. It successfully achieve its brand name from
its highly competitors. The Amazon has competing with its competitors through its
differentiation product strategy. From starting span, it is most highly competitive nature in
its business project. The more competitive advantage is driven from product differentiation
strategy.
Here are some motivation factor of entrepreneur who made him more competent and innovative
while introducing some new idea.
Big things start from small or doing something innovation in respect of passionate. These
are most motivation factor that influence to brings some change in society. Passionate work
encourage or inspire entrepreneur in order successful implementation of idea generation of
entrepreneur project (Durán-Sánchez and et.al., 2019). Passion force entrepreneur for developing
creative concept in market. Through this it achieve most positive aspect for fulfilment
development of society. Clear direction of the vision and mission act as motivation factor in
order to discover something innovative. This is the main reason for Amazon success as the
mission statement of enterprise is very clearly directed. The positive and enthusiastic nature
motivate him as it believe that lots of failure will recover with only few amount of success as
they boost up confidence level. Failure3 also contributes some lessons of life that will shift
individual to become more successful. Critics acts a motivation factor for entrepreneur in order

to brings wonderful outcome in favour of entrepreneur idea. More critics encourage entrepreneur
to build more innovative change in market. It involves energies in nature of actions so that it
compete with its highly competitors and provide base for its own idea of innovative
entrepreneurship.
How original entrepreneur idea start
Amazon is founded by Jeff Bezos in 1994, the name was chosen reason of its began first
letter along with this it is attached with south American river. As per research of Jeff Bezos, it
analyse that one innovative concept may occur by selling online book category, as it is most
logical idea start up as per view point of entrepreneur (Essers, 2017). This is most unique
concept which is never seen before in history. Amazon is first organisation who sale wide
category of books at online store. The vision or mission of Amazon was very clear as to provide
any type of book in any where. That is why Amazon become most famous book seller through
online transaction or website of Amazon. After this successful innovative idea of bookseller,
entrepreneur introduce some change in this innovative concept through extending this concept by
introducing e-retail of consumer product. This company utilise better technology advancement in
order to make this successful implementation of entrepreneur project idea generation. After
success implantation of ebook seller concept, entrepreneur earn lost of money from this idea, and
invest in further change involves in business idea of innovative online retail chain. This is
another one of the innovative concept that contributes wellbeing of business and society. After
invested huge amount of investment, Amazon com become more great internet based
organisation across the globe that deliver wide category of services like online bookseller, music,
movies, household items, electronic toys and much more (Hien, 2018). This company achieve
effective global presence and successfully achieve potential target of consumer.
Unique factor of their business organisation along with challenges face by entrepreneur to
maintain sustainability in competitive environment.
There are several unique factor that is associated with idea generation of Amazon
company. These unique factors are main reason of success this innovative concept of
entrepreneur. Core benefit and unique factor involved that is are as follows-
Large selection- Amazon is famous for this unique factor, as they provides large number
or wide category of large section products or services. It combines of online bookseller,
music, movies, household items, electronic toys and much more. This category of large

section grab the attention of mass audience and take advantage of competitive. Most of the
traffic generate in their sites is because of large section of goods and services.
Low price- Another factor of uniqueness of this company is they deliver goods or
services at less and affordable price with premium quality o goods and services of
company (Jone, 2017). As compare from its competitors they try to satisfy large consumer
base in order to bring affordable products in market as well as in their e-commerce
website. This attract and grab attention of mass audience.
Fast delivery- The great Amazon has more unique factor from its competitors like fast
deliver concept that attract most of target employee to purchase goods and services of
Amazon website. Many potential consumer want their order will deliver on time as they
prefer time span in very short period.
Effective logistic chain- It has more effective logistic supply chain that will continues
leads towards uplift of potential consumer base. Through effective supply chain they can
deliver and satisfy demand of their large consumer base. It also facilitates proper
functioning of operation activity in more efficient way to fulfil needs of consumer and
provide goods and services on time.
Challenges face by entrepreneur to maintain sustainability in competitive
environment-
Cash flow- Amazon have to repay other third party seller on a regular basis. Biggest
challenge is arranging money for inventory (Kloepfer, 2018) . They need proper flow of
cash statement in order to maintain sufficient cash to make payment its their party
suppliers who will help company to maintain sustainability in competitive environment-
Excessive competition- Now days lots of consumer prefer online purchasing that is why
most of the entrepreneur start their online business in order to generate more income.
There is a great scope of online website purchasing that attract more potential consumer.
By this Amazon Company has to face lots of challenges to maintain sustainable
competitive environment. They adopted product differentiation strategy to impress more
consumer.
Price wars- By increase in level of competitors, it converts into price wars for
sustainable competitive environment. For this Amazon has set up most reasonable price or

affordable price to grab attention of people to purchase more goods or services of
company.
Product reviews and feedback of seller- Negative feedback of consumer through their
purchasing product review will degrade competitive position in market. Same as with
seller feedback if they provide negative feedback, this will stop growth of company and
fail to manage competitive environment.
Customer returns- The return policy of costumer return will increase cost of operation
of Amazon company. This is one of the major challenge faced by Amazon company as
they have to avail this feature of costumer return so that they can maintain competitive
environment but this will upgrade cost of company.
Recommendation to enhance sustainability
Here are some ways through which Amazon company can achieve its sustainability in
competitive environment.
Waste reduction- Amazon must focus on more reduction in waste in its business
operation and process. Example – Company can use e- billing mode in order to save
document and record all business transaction in mode of hard drive.
Pollution prevention- Company must focus on reduction or prevention of pollution like
air, water, sound that may occur while execution of business process and activity. Amazon
must utilise environment friendly process so that they can prevent from producing
pollution and easily maintain sustainability in competitive environment.
Clean and renewable energy- This type of strategy support Amazon in maintain
sustainability. The most renewable energy that can Amazon utilise is biomass, geothermal,
solar, wind and hydropower. These are clear energy that developed from renewable
resources (Koev and et al., 2019). This will improve efficiency in business process of
Amazon that support in compete from its competitors.
Water conservation- This water conservation is most typical issues that must be adopted
by Amazon so that in real terms they can manage sustainability in competitive
environment (Mamun and et.al., 2017). It helps in improving brand name at global level
and strengthen its capability in order to compete with high competition.
Sustainable product packaging- Amazon greatly deal in consumer able item so
packaging must involve concept of sustainable product packaging that appeal or attract

more consumer in order to purchase goods or services of Amazon. It ensure sustainability
of company in handling high competition.
Look out futuristic vision- Amazon company must develop their strategy in respect
futuristic vision (Marques and et.al.,2018). This will increase their capabilities and enhance
potential opportunity in order to improvise company strength for managing high competition in
market segment. This will provide appropriate guidance to company in order to strategy
formulation in perspective of future vision. By this company accomplish its long term goal of
organisation.
Recommendation to improve organisation culture and better utilisation of resources
Organisation culture are one of the reason by which company can increase its productivity
level and deliver maximum satisfaction in order to fulfil better utilisation of resources.
Here are some recommendation to improve organisation culture as well as better utilisation
of resources in respect of Amazon company.
Communicate meaningful values- Values provide appropriate guidance to organisation
and raise the employee understanding towards company polices. That is why Amazon
company must focus on delivering meaningful values in working environment of
employee so that overall organisational culture gets enhance and this will leads towards
better utilisation of resources.
Conduct proper selection- Company must focus upon appropriate selection of employee
so that they can maintain suitable organisational culture in order to achieve organisational.
Managers or HR must appoint or select those employee whose capabilities fit with
organisational values (McMullen, 2018). This will help company in order to improve
organisational culture as employee plays important factor to enhance overall culture of
company and utilise optimum resources.
Improve orientation and on boarding- Most of the employee left the organisation after
few days of joining. That is why it is important for Amazon to established welcome
orientation programme so that employee will feel that they are well treated and deliver
value to employee in order to enhance culture of organisation. It is very important to make
privilege newly employee so that it enhance culture of company. Employee will also
support in achieving organisational goal.

Enable and empower employee- Through empower strategy company can raise
confidence and trust of employee and this will leads towards suitable organisational culture
that uplift value of company in increasing net worth of company (Nicotra and et.al., 2018).
Empower provide additional strength to employee that develop more positive value in
organisation. This facilitates organisation culture as well as optimum utilisation of
resources.
Coach employee- By providing suitable coaching or training to employee, it ensure
suitable direction in which employee execute its all business process to achieve long term
aim of company. Coaching upgrade skills and knowledge and help to uplift standard of
employee. Highly skilled employee will also support optimum utilisation of all type of
resources and enhance organisation culture.
Recognise employee- This is also one of the effective technique that Amazon must
adopted so that they can improve culture of company. Recognise of employee will leads
towards high satisfaction of employee towards value of company and they will give their
more than hundred percent for company growth and success (Zakieva and et.al., 2019).
Employee will feel that company look after and care of their sentiments, through this
company culture automatically improve. Employee will also optimise resources in
contribution of company goal.
Communicate effectively- When Amazon company will communicate with their
employee in very effective manner than it will leads towards overall development of
culture. As employee can easily understand values, mission, vision of company that
support organisational goal. Effective communication will not leads any types of confusion
or conflict that may take place in various level of organisation. Clear direction will leads
towards optimum utilisation of resources as employee will better sense of their
responsibility towards company.
CONCLUSION
From the above report it has been concluded that motive of entrepreneur is to bear
maximum risk in order to contributes maximum profit, revenue, change in society for
wellbeing and development overall society. The ultimate aim or motive behind innovative
idea generation in enterprise is optimum utilisation of resource for growth of enterprise and

business idea. The behaviour set of entrepreneur is to examine risk probability to improve
feasibility ratio of innovative idea. While starting any entrepreneur idea, it must check
feasibility of business idea so that chance of successful business become more greater. It
always try to bring positive and healthy change in society. Differentiation in entrepreneur
idea generation will brings more strength for highly competitive environment and
successfully manage competitive environment. By optimum utilisation of resources uplift
organisational culture and support entrepreneur idea to achieve long term goal of enterprise.
Through appropriate training and upgrading skill of employee, enterprise can improve
culture of organisation. This will aid organisation in improvise business opportunity to
create more profit.

REFERENCES
Books and Journals
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on entrepreneurial orientation: Evidence from a regression discontinuity design on
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Entrepreneurship education for knowing, doing, being, and living together. Journal of
Education for Business, 94(3), pp.148-156.
Crammond, R.J., 2020. Entrepreneurship: Origins and Nature. In Advancing Entrepreneurship
Education in Universities (pp. 23-55). Palgrave Macmillan, Cham.
Dheer, R.J., 2018. Entrepreneurship by immigrants: A review of existing literature and directions
for future research. International Entrepreneurship and Management Journal, 14(3),
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entrepreneurship: challenging dominant discourses. Taylor & Francis.
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subdomains, and interfaces. International Entrepreneurship and Management
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education. Journal of Entrepreneurship Education, 22, pp.1-6.
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McMullen, J.S., 2018. Organizational hybrids as biological hybrids: Insights for research on the
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Nicotra, M and et.al., 2018. The causal relation between entrepreneurial ecosystem and
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Zakieva, R.R and et.al., 2019. The significance of studying legal protection of rights on
innovative creations: The case of entrepreneurship education. Journal of
Entrepreneurship Education, 22(3), pp.1-11.