Entrepreneurship and Sustainability in Competitive Environment

Enterprise and
entrepreneurship

Table of Contents
INTRODUCTION 3
TASK 3
Motivation of entrepreneur as well as behaviour set................................................................................................3
How original entrepreneur idea start........................................................................................................................6
Unique factor of their business organisation along with challenges face by entrepreneur to maintain
sustainability in competitive environment.................................................................................................................6
Recommendation to enhance sustainability..............................................................................................................8
Recommendation to improve organisation culture and better utilisation of resources............................................9
CONCLUSION 11
REFERENCES 12

INTRODUCTION
Entrepreneurship always deliver creative value to business and society that is why it is
known as extraction value. The main motive of entrepreneur is to bring innovative change in
enterprise. The factor of risk is generally involved in entrepreneurship while introducing any
business idea or starting any enterprise. This one of the innovative process that design
creative product to satisfy mass audience and leads towards more creation of revenue as well
as profit. The entrepreneur upgrade economic factor of country and brings employment
opportunity in society for development. In enterprise , entrepreneur invented and utilise
advance technology for better result outcome in favour of enterprise. Enterprise belongs to
set of activity where any innovative or generation of business idea executed or implemented
by entrepreneur. The mindset o0f entrepreneur thinks in different perspective in order to
bring change in society. In this report chosen entrepreneur is Jeff Bezos who invented
Amazon in 1994. Amazon is one of the biggest giant of e-commerce and technology
company since 1994.This report aim towards motivation and behaviour set of entrepreneur.
It consist of detail examine of original entrepreneurial start up idea. This report combines of
unique factor of their business organisation along with challenges face by entrepreneur to
maintain sustainability in competitive environment. It also combines of recommendation to
enhance sustainability, organisation culture and better utilisation of resources.
TASK
Motivation of entrepreneur as well as behaviour set
The Jeff Bezos invented great innovative entrepreneur concept in order to develop Amazon
company. Apart from Amazon other entrepreneur project also invented by Jeff Bezos like blue
origin which is one type of aerospace company, Washington Post etc. It is one of the richest
person across the world. Innovative idea of entrepreneur made him great successful and richest
person (Aadland., 2018). Here are some behavioural characteristic of entrepreneur who made
him successful person and brigs innovative idea of entrepreneurship.
Knack of motivation- Jeff Bezos is one of the great innovator from its starting face.
With increase of time face, he realised to be innovator in order to established leading e – retail
website Amazon (Al-Awlaq, 2018). The personality trait drives and contributes innovative
concept in each entrepreneur idea. In starting face entrepreneur design books for his target

consumer, after that due to innovative skill it convert into innovative online portal where every
book is available through e- format or kindle format.
Hardcore realist- This is most effective personality behaviour characteristic of Jeff Bezos
in order to become successful entrepreneur (Azizi, 2019). He is realist man who generate all
possible outcome of innovative entrepreneur idea generation. Before implementation of this idea
of Amazon, It already examine probability of failure project by checking feasibility. The habit of
recognising is much effective for successful introducing business idea.
Believes in regret minimization theory- Its behavioural characteristic involve theory
regret minimization. It always take responsible decision making for filing purpose of
business idea in order to straightforward operations. It tackle all possible outcome of
business opportunity and apply structure of regret minimise to improve liability of process.
Staunch Experimentalist- As per requirement of current scenario, entrepreneur believes
concept of innovation. He continuously brings experimental technology in start up venture
of Amazon through access internal online portal. This will contributes new concept in the
market of business world.
Form a plan-Before launching any plan of action, it believe strategy predetermine plan
for innovative concept because it will deliver appropriate direction for successful
implantation of entrepreneur idea (Crammond, 2020). Before investing huge amount of
money in business , it examine and prepared proper plan for execution of innovative
business idea. Through this characteristic, it successfully invented ecommerce internet
website. It always make roughly layout of business plan before introducing that plan into
market.
Risk taker- Personality behaviour of this entrepreneur is much similar to other
entrepreneur. It calculated risk factor that is involved in its business process. The chance of
failure project is high but still the entrepreneur involve concept of risk because, it believe
that high risk made him, great learner and this will leads towards maximum profit in
organisation if project gets successful. In Amazon fr4om introducing concept of book to e
retail shop, it invested more money and take huge risk in order to make more profits from
this business idea.
Design for Desk- This is real fact that in starting days, entrepreneur opens its office in
garbage as it has no benefit of bonus. After that during that face of time in develop timber