Group Simulation Report on Meetings and Minutes for Desklib
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GROUP SIMULATION REPORT
ASSIGNMENT
Meetings and Minutes
SUBMISSION DATE: 28TH SEPTEMBER,2018
SUBMITTED TO: REX WALSH
SUBMITTED BY: ANU PRISCILLA KHATI: 11500414
DURGA JAYANTH SEETHAMSETTY :11601098
NIMESHI GAMAGE: 1170020
JOSE DAVID VALENCIA: 11501715
ASSIGNMENT
Meetings and Minutes
SUBMISSION DATE: 28TH SEPTEMBER,2018
SUBMITTED TO: REX WALSH
SUBMITTED BY: ANU PRISCILLA KHATI: 11500414
DURGA JAYANTH SEETHAMSETTY :11601098
NIMESHI GAMAGE: 1170020
JOSE DAVID VALENCIA: 11501715
1st Rollover – 15.08.2018, 23:59pm (Sun)
Meeting Title: Year 1 –2019 marketing and production strategy
Meeting called
by
Anu Priscilla Khati
Meeting Date: 11/08/2018 Meeting time 09:00
Meeting
Location
Sydney CBD
Attendees Anu Priscilla Khati, Jose David Valencia, Durga Jayanth Seethamsetty, Nimeshi Shashikala
Babarawana Hetti Gamage
Agenda Topics: Price of product & Budgeting advertisement and PR
Discussions
Price of product & Budgeting advertisement and PR play vital role in the business. So, it is vital to spent
money on part where the company can make a profit. Therefore, price segmentation allows us to offer the
same basic product but add features that clients are willing to pay for.
Conclusions
First year of production, the recommended price was in the mid-range, where the price was at average
which was equivalent with the segmentation. The rational price kept hold of the overall Gross Margin, and
if the market didn’t respond, the price would be re-considered to adjustment to the need.
By analyzing the most effective marketing strategy in the market research in the menu and dictating
segmentation of products, our decision in 2019:
Price: $700
Production: 16,500
Advertisings Expenditure $ 750,000
PR Expenditure $500,000
Action items Person Responsible Dead line
Set a price of product & marketing cost Nimeshi Shashikala Babarawana Hetti Gamage 11/08/2018
Year 1 2019 Key reports
Shareholder Value (SHV)
In 2019 the company’s shareholder value was $11.45. The competition was led by Road-Ranger with
highest SHV 13.07 and Interior Inc. had the lowest SHV of 12.46 that set their position on the 3rd place.
Whereas the cumulative change in SHV was 2.8% for our company and the lowest change for EMS Sydney
was 4.1% and the highest was again 17.3% for road-Ranger.
Sales and Profit
Our Company is manufacturing mountain product with retail price of $700. Retail sales for financial year
2019 were $11,288,200 and that earned us profit after tax of $1,079,908. The total number of shares being
$1,000,000 and earnings per share were $1.080.
Meeting Title: Year 1 –2019 marketing and production strategy
Meeting called
by
Anu Priscilla Khati
Meeting Date: 11/08/2018 Meeting time 09:00
Meeting
Location
Sydney CBD
Attendees Anu Priscilla Khati, Jose David Valencia, Durga Jayanth Seethamsetty, Nimeshi Shashikala
Babarawana Hetti Gamage
Agenda Topics: Price of product & Budgeting advertisement and PR
Discussions
Price of product & Budgeting advertisement and PR play vital role in the business. So, it is vital to spent
money on part where the company can make a profit. Therefore, price segmentation allows us to offer the
same basic product but add features that clients are willing to pay for.
Conclusions
First year of production, the recommended price was in the mid-range, where the price was at average
which was equivalent with the segmentation. The rational price kept hold of the overall Gross Margin, and
if the market didn’t respond, the price would be re-considered to adjustment to the need.
By analyzing the most effective marketing strategy in the market research in the menu and dictating
segmentation of products, our decision in 2019:
Price: $700
Production: 16,500
Advertisings Expenditure $ 750,000
PR Expenditure $500,000
Action items Person Responsible Dead line
Set a price of product & marketing cost Nimeshi Shashikala Babarawana Hetti Gamage 11/08/2018
Year 1 2019 Key reports
Shareholder Value (SHV)
In 2019 the company’s shareholder value was $11.45. The competition was led by Road-Ranger with
highest SHV 13.07 and Interior Inc. had the lowest SHV of 12.46 that set their position on the 3rd place.
Whereas the cumulative change in SHV was 2.8% for our company and the lowest change for EMS Sydney
was 4.1% and the highest was again 17.3% for road-Ranger.
Sales and Profit
Our Company is manufacturing mountain product with retail price of $700. Retail sales for financial year
2019 were $11,288,200 and that earned us profit after tax of $1,079,908. The total number of shares being
$1,000,000 and earnings per share were $1.080.
Total product Advertisement and PR
Our Company paid $750,000 on the advertisement expense in the year 2019 and $500,000 on total
Product PR and Product awareness was 18%.
2nd Rollover – 22.08.2018, 23:59pm (Sun)
Meeting Title: Year 2 –2020 Develop strategy and Brand
Our Company paid $750,000 on the advertisement expense in the year 2019 and $500,000 on total
Product PR and Product awareness was 18%.
2nd Rollover – 22.08.2018, 23:59pm (Sun)
Meeting Title: Year 2 –2020 Develop strategy and Brand
Meeting
called by
Anu Priscilla Khati
Meeting
Date:
18/08/2019 Meeting time 9:00
Meeting
Location
Sydney CBD
Attendees Jose David Valencia, Anu Priscilla Khati, Durga Jayanth
Seethamsetty, Nimeshi Shashikala Babarawana Hetti Gamage
Agenda Topics: To Apply marketing and Branding method
Discussions
Along with previous year decision, we planned to modify profit margin and Branding expenditure.
Conclusions
Brand awareness effects on consumer decision making to repeat purchase from single company because
of trust and quality. We decided to pay more in Brand advertising as part of advertising campaign.
We decided whether it would be better planning an alternative distribution method. Our main concern for
this year to maximize our profit by decreasing the margin. We distributed retail margin to
Product shop=max 25%,
Sports stores=max 25% and
Discount store =25%.
Price: $738
Production: 24,388
Advertisings Expenditure: $3,800,000
PR Expenditure: $1,200,000
Branding Expenditure: $1,200,000
Action items Person Responsible Deadline
Product Branding Jose David Valencia 18/08/2019
Year 2 2020 Key reports
Shareholder Value (SHV)
Our company’s shareholder value decreased comparatively to the SHV of previous year 2019, it became
$11.09. Road-Ranger was leading the market with highest SHV of $18.45 and You-Bike went up that year
by increasing their SHV to $14.02 and beat the Fantastic-four which had hold the SHV of $13.86.
Cumulative Change in SHV
There’s a decrease in the cumulative change of SHV to 3.1%. Road-ranger having the highest cumulative
change of 41.2%. Whereas, the lowest cumulative change was 1.6% for Interior Inc.
Sales and Profits
Company’s Retail sales of 2020 is $ 16,529,724 and profit after tax is $625,336 which has decreased in
comparison to last year.
called by
Anu Priscilla Khati
Meeting
Date:
18/08/2019 Meeting time 9:00
Meeting
Location
Sydney CBD
Attendees Jose David Valencia, Anu Priscilla Khati, Durga Jayanth
Seethamsetty, Nimeshi Shashikala Babarawana Hetti Gamage
Agenda Topics: To Apply marketing and Branding method
Discussions
Along with previous year decision, we planned to modify profit margin and Branding expenditure.
Conclusions
Brand awareness effects on consumer decision making to repeat purchase from single company because
of trust and quality. We decided to pay more in Brand advertising as part of advertising campaign.
We decided whether it would be better planning an alternative distribution method. Our main concern for
this year to maximize our profit by decreasing the margin. We distributed retail margin to
Product shop=max 25%,
Sports stores=max 25% and
Discount store =25%.
Price: $738
Production: 24,388
Advertisings Expenditure: $3,800,000
PR Expenditure: $1,200,000
Branding Expenditure: $1,200,000
Action items Person Responsible Deadline
Product Branding Jose David Valencia 18/08/2019
Year 2 2020 Key reports
Shareholder Value (SHV)
Our company’s shareholder value decreased comparatively to the SHV of previous year 2019, it became
$11.09. Road-Ranger was leading the market with highest SHV of $18.45 and You-Bike went up that year
by increasing their SHV to $14.02 and beat the Fantastic-four which had hold the SHV of $13.86.
Cumulative Change in SHV
There’s a decrease in the cumulative change of SHV to 3.1%. Road-ranger having the highest cumulative
change of 41.2%. Whereas, the lowest cumulative change was 1.6% for Interior Inc.
Sales and Profits
Company’s Retail sales of 2020 is $ 16,529,724 and profit after tax is $625,336 which has decreased in
comparison to last year.
Unit Sale Price
In 2020 we updated the retail sale price which was $738 still providing one of the best cheapest and most
reliable product.
Demand Forecast Accuracy
The production was 24,388 units that year because we had some opening stock. It showed the demand
forecast accuracy of 91%. We were working hard and trying to get up with the sales in our world in
comparison to our competitors.
Total Product ADVERTISMENT
Our company’s total Advertisements cost in year 2020 was $3,800,000 on total product advertisement in
the market to get wide range of awareness that led to a average amount of sales that year.
Total Product Public Relation
After the experience and calculations we decided that investment in public relations and found out that
magazines were the best source to promote our product, leading the company to spend $1,200,000 on
magazines.
In 2020 we updated the retail sale price which was $738 still providing one of the best cheapest and most
reliable product.
Demand Forecast Accuracy
The production was 24,388 units that year because we had some opening stock. It showed the demand
forecast accuracy of 91%. We were working hard and trying to get up with the sales in our world in
comparison to our competitors.
Total Product ADVERTISMENT
Our company’s total Advertisements cost in year 2020 was $3,800,000 on total product advertisement in
the market to get wide range of awareness that led to a average amount of sales that year.
Total Product Public Relation
After the experience and calculations we decided that investment in public relations and found out that
magazines were the best source to promote our product, leading the company to spend $1,200,000 on
magazines.
End of preview
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