Fundraising Campaign for Rural Electrification

This assignment outlines a comprehensive fundraising campaign aimed at providing electricity to rural communities. The document details the campaign's goals, target audience, proposed activities (mini marathon), logistics, marketing strategies utilizing both traditional and digital media, and key considerations for implementation such as safety, permits, and sponsor acquisition.

Running head: TEAM DYNAMICS
Team Dynamics (Fundraising Proposal for Rural Electrification in Ethiopia)
Name of the Student:
Name of the University:
Author Note:

1TEAM DYNAMICS
Table of Contents
Fundraising Campaign Design...................................................................................................2
Method...................................................................................................................................2
Strategies................................................................................................................................3
Implementation......................................................................................................................4
References..................................................................................................................................6

2TEAM DYNAMICS
Fundraising Campaign Design
World Vision Charity Organization is a non-profit organization which aims to
organize a fundraising for providing electricity to a poor village in Ethiopia. The mission is to
raise funds for rural electrification in a village of Ethiopia. A mini marathon has been
organized, named as “let’s light Africa”, in order to raise funds for the rural electrification.
However, several methods and strategies have been used for making this event successful.
Method
For making this fundraising event, a successful one, the organization has conducted a
two-day mini marathon, where the volunteers will sell printed t-shirts, water bottles and more
goodies. There will be a registration fee, which the participants need to fill in, before taking
part into this marathon. The sole purpose of the proposed campaign is to raise funds for rural
electrification in a small village of Ethiopia. The method is quite simple but it focuses on
ensuring that the event has a positive impact on the participants and also, provides them with
a fun experience. However, selecting the right campaign is one of the most important aspects
for raising funds. The organization has conducted a mini marathon as it will help in engaging
audiences from every age group (Bray 2016).
The registration fee for the event is just 100 dollars per person. This is a great way of
raising money and engaging the local community as well. The indispensable two day event
will provide the runners with fun and happiness. The overall campaign is aimed to have three
major outputs; to provide electricity to a rural village in Ethiopia, encourage mini marathon
participants to lead and practice a healthy life and to motivate them to make donations for
such a noble cause. The first and foremost product the volunteers will sell is printed t-shirts,
with the tagline, “let’s light Africa”. This will help in attracting more and more people, who
in turn can donate a chunk of their savings for this noble cause (Weinstein and Barden 2017).

3TEAM DYNAMICS
The t-shirts will be sold at the spot of the event, which will encourage the participants to buy
those.
In addition to this, water bottles and healthy food will also be sold on the spot.
Participant safety is an important thing to be considered, while setting the route of the event.
Furthermore, the most important product to be sold on the event spot is a pedometer. These
pedometers will be branded with the logo of, “let’s light Africa.” The benefit of this product
is that, it will obviously help in raising funds for rural electrification and at the same time, the
product will monitor the heart rate of the participants. In this way, they can decide upon their
running distance (Snelgrove, Wood and Havitz 2013). Moreover, the organization has also
designed a #funrun application, which will be sold via online at 3 dollars each.
Strategies
Before discussing about the implementation of the methods, it is important to set the
strategies of how the organization is going to promote this event for a noble cause. While
advertising the mini marathon, the organization needs to consider the target audience, at first.
The marathon run is for a charitable cause; therefore, it will involve a wider section of the
society with the target audience from nine years to pension holders. Additionally, it is
immensely necessary for selecting the best mode of advertisements. Starting from traditional
advertising to digital media promotions, all these methods will prove to be beneficial for
promoting this charitable cause. Moreover, the organization should also distribute posters as
well as do other volunteer works for contributing to the promotional activities (Saunders
2013). The volunteers must put up fliers and posters within the areas, where most fitness
freaks will be willing to travel.
A great way of promoting this event will be advertising at the gyms or gym
equipment stores, which will grab the attention of the fitness freaks. In this way, it will help

4TEAM DYNAMICS
in promoting a healthy lifestyle and at the same time, it will assist in contributing to the
charitable cause. Traditional marketing tools comprise newspaper, TV, radio, mail and poster
advertisements. In addition to these methods of advertising, the organization should also
consider the digital media, for promoting this event on the huge platform. With the advent of
digital media, marketing and promoting events have become easier. Creating a web page is a
must, which is absolutely free. It will also help in grabbing the attention of the media as well
as interested sponsors and create a buzz about the noble event. There are numerous online
communities as well as fan pages, which will help in encouraging the target audience to get
involved in this charitable event (Payne, Scharf and Smith 2014).
Implementation
On implementing this event, it is important to take some important factors into
consideration. These factors include; selecting a suitable road, suitable date, support from the
police officials, ambulance, finding sponsors and others for promoting this event. Choosing
the right venue and time is immensely crucial for the success of the event. The city of
Melbourne is filled with a number of book able gardens, parks, reserves and promenades
(Davis 2013). However, the starting point of the mini marathon will be at North Melbourne,
where all the volunteers will distribute maps and other goodies to the runners. The ending
point will be at East of Melbourne. The runners will get all the basic things like fine car
parking facilities, washrooms, water stations, well marked route and others (Hall et al. 2013).
Participant safety is the major concern here. Therefore, proper arrangements like
ambulance facilities, security and others are also made. In addition to this, for the venue
selection, permission from the State Government is being taken. Furthermore, police officials
will be present at the venue for full security and safety. Traffic management and assessment
procedures are also being undertaken. Moreover, permission from both the police officials
and local council has been granted, keeping in mind that the event doesn’t cause any harm to

5TEAM DYNAMICS
the participants. Apart than these factors, for finding the sponsors of this event, the
organization has started holding promotional campaigns on digital and traditional media
forms as well (Filo, Spence and Sparvero 2013).

6TEAM DYNAMICS
References
Bray, I., 2016. Effective fundraising for nonprofits: real-world strategies that work. Nolo.
Davis, C., 2013. An Analysis of Financially Successful Special Fundraising Events (Doctoral
dissertation, University of Akron).
Filo, K., Spence, K. and Sparvero, E., 2013. Exploring the properties of community among
charity sport event participants. Managing Leisure, 18(3), pp.194-212.
Hall, D., Jones, S.C., Andrews, K.L. and Cridland, E.K., 2013. Community perceptions of
and suggested fundraising strategies for local charities.
Payne, A.A., Scharf, K.A. and Smith, S., 2014. Online fundraising: the perfect ask?.
Saunders, S.G., 2013. The diversification of charities: from religion‐oriented to for‐profit‐
oriented fundraising. International Journal of Nonprofit and Voluntary Sector
Marketing, 18(2), pp.141-148.
Snelgrove, R., Wood, L. and Havitz, M.E., 2013. Developing personal attachment to a
physically active charity event. International Journal of Nonprofit and Voluntary Sector
Marketing, 18(2), pp.133-140.
Weinstein, S. and Barden, P., 2017. The complete guide to fundraising management. John
Wiley & Sons.