GROW Model and Goal Setting Theory for Business Psychology, Coaching and Mentoring

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BUSINESS PSYCHOLOGY, COACHING AND
MENTORINGGROW Model
• GROW Model is a simple
method which is used for goal
setting and Problem solving.
• The model is broken down
into 4 individual steps od :
• Goal, Reality, Options, Will.
Goal
• The goal which I intent
to achieve in a duration
of 12 month is to secure
a profile of digital
marketing executive at
Amazon.
Reality
• In reality I am
completing my Masters
in Business
administration, hence
have opened up myself to
look into the future.
Options
• I could enrol myself into
leadership program as well as
other training programs to
acquire skill set to achieve my
goal.
Will
• I will create an action plan to
achieve the goal and to overcome
any obstacle in the way of goal. A
systematic plan of action will help
me in accomplishing the goal in a
duration of 12 months.
Goal Setting Theory
• Goal setting theory was
propounded by Edwin Locke in the
early 1960s.
• Goals indicate and give directions
to an employee on what exactly
needs to be done and the amount
of time and effort required to
achieve that goal.
Goal Setting-How to use it in real life
• The goals have to be
extremely clear and
specific to lead to a
better performance.
• The goal has to be
challenging and realistic
so that the person can
derive a sense of pride
and triumph from
attaining that Specific goal
Timeline
• It is extremely important
to attach a timeline with
the mentioned or created
goal. Attaching timeline
gives a focussed approach
to the goal achievement.