MBA505 - Applying Goal Setting Theory and the GROW Model

This presentation focuses on Goal Setting Theory and the GROW Model within the context of business psychology, coaching, and mentoring. It outlines a personal goal to secure a digital marketing executive role at Amazon within 12 months, acknowledging the current status of completing an MBA. Options for achieving the goal include leadership programs and training to acquire necessary skills. The presentation details an action plan to overcome obstacles and achieve the goal, referencing Edwin Locke's Goal Setting Theory, emphasizing clear, specific, challenging, and realistic goals with attached timelines. The GROW model (Goal, Reality, Options, Will) is applied to create a coaching plan aimed at helping achieve the stated goal. This presentation is designed to fulfill the requirements of MBA505 assessment 2, combining theoretical understanding with practical application.

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BUSINESS PSYCHOLOGY, COACHING AND
MENTORINGGROW Model
• GROW Model is a simple
method which is used for goal
setting and Problem solving.
• The model is broken down into
4 individual steps od :
• Goal, Reality, Options, Will.
Goal
• The goal which I intent to
achieve in a duration of 12
month is to secure a
profile of digital marketing
executive at Amazon.
Reality
• In reality I am completing
my Masters in Business
administration, hence
have opened up myself to
look into the future.
Options
• I could enrol myself into
leadership program as well as
other training programs to acquire
skill set to achieve my goal.
Will
• I will create an action plan to achieve
the goal and to overcome any obstacle
in the way of goal. A systematic plan of
action will help me in accomplishing
the goal in a duration of 12 months.
Goal Setting Theory
• Goal setting theory was propounded
by Edwin Locke in the early 1960s.
• Goals indicate and give directions to
an employee on what exactly needs
to be done and the amount of time
and effort required to achieve that
goal.
Goal Setting-How to use it in real life
• The goals have to be
extremely clear and
specific to lead to a
better performance.
• The goal has to be
challenging and realistic so
that the person can derive
a sense of pride and
triumph from attaining
that Specific goal
Timeline
• It is extremely important to
attach a timeline with the
mentioned or created goal.
Attaching timeline gives a
focussed approach to the
goal achievement.