Growing Early Minds

Running head: GROWING EARLY MINDS 1
Growing Early Minds
Name
Institution

GROWING EARLY MINDS 2
Growing Early Minds
Consumption patterns
On average, one in five people have a disability of some kind. In total, approximately 4.3
million people live with some form of disability. Of this number, one in three people live with
disability that severely limits activity. The likelihood of living with disability in Australia
increases with age (House with no steps, 2018). People who are 65 or older are more likely to
have some of disability or another. Approximately, 1.8million of people aged 65 years and over
have disability in Australia. On average, 2 in 5 people in this age group have some form of
disability. Another 2.1 millions of people aged between 15 to 64 years live with disability. In
children aged 0 to 17 years, disability affects approximately 295,000 children (Australian
Network on Disability, 2019). Of these, 52% have a disability that severely limits their core
activities. Boys account for the highest numbers of people living with disability at 61%
(Australian Bureau of Statistics, 2014).
Based on these numbers, it is necessary to implement initiatives that can improve the
economic and social outcomes of these children. Key reforms are being introduced meaning that
both the government and other organizations have put in place mechanisms to improve the
sector. The National Disability Insurance Scheme is one of the many programs facilitating the
success of early intervention services (Thill, 2015). This shows that organizations operating in
the sector are being provided with a proper platform to operate. Families are also being provided
with financial assistance with the intention of ensuring that they afford services provided by
different organizations. The amount committed by the government of Australia is gradually
increasing allowing more children and families to access the services provided. Besides, not

GROWING EARLY MINDS 3
every Australian living with disability has access to aid and services. 35.3% of Australians report
that not all their needs are met meaning there is a gap that is yet to be filled.
Market Segmentation
Geographic
Geographic segmentation will consider the whole of New South Wales region including
people in rural areas. On average, the region has about 7.4 million people and of these,
approximately 1.3 million live with disability. Of these, 472,700 live with a severe form of
disability (NSW Ministry of Health, 2016). Besides, about 86,000 non-English speaking people
live with disabilities in New South Wales. Another 10,700 Aboriginal and Torres Strait Islander
people live with disability. People with disability require more care and have more unmet needs
than people living without disability. Segmenting the region will ensure that the services reach
the targeted age group in an equitable, efficient, and non-discriminatory manner.
Demographic
The initiative will address needs of children aged 0 to 16 years both boys and girls.
Besides, people from different ethnicities including English, Irish, Italians, Germans, Chinese,
Aboriginal, and Native Australians. Besides, the initiative will address needs of children from
low, medium, and high income levels.
The group will receive various types of services provided in the industry include family
support and behaviour, psychology, occupational therapy, nutrition and speech-language
pathology among others. Children, as well as their families, are empowered through the
provision of care using family-centred approaches and evidence-based practices (McGorry,
2015). Other programs offered by organizations operating in the industry include nutritional
management, cognitive assessment, feeding, and autism diagnosis. The target market needs