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Growing Online Shopping | Retailing and Sales (BMA329)
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Retailing and Sales (BMA329)
Added on 2020-02-24
Growing Online Shopping | Retailing and Sales (BMA329)
Retailing and Sales (BMA329)
Added on 2020-02-24
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Growing Online Shopping 1 GROWING ONLINE SHOPPINGNameCourse:Professor’s NameInstitutionCityDate
Growing Online Shopping 2 GROWING ONLINE SHOPPINGIntroductionOnline shopping is the process by which goods and services are valuable sold or boughtby use of electronic e-commerce technology. This e-commerce electronic technic enables buyersor rather consumers to purchase goods and services from a distinct seller by use of a webbrowser over the internet. The process by which these goods and services are sold to theconsumers is through a well-defined process following certain steps. These steps include, theseller establishing the online shopping platform and make it viable for consumers to access it, tagavailable goods to be sold and tag their prices for customers to see and evaluate them, tell aboutthe services they give and tag the price to which they are rendered to a willing consumer, set aspecial platform where the consumer can be able to discuss or ask questions about a particularproduct and get valid response.Growing online shopping refers to the increasing rate at which online shopping isdeveloping at a very high speed as it involves more and more individuals making it their favoritemeans of shopping. Both for domestic and commercial use products, online shopping has beentermed as the main favorable for of shopping (Koh, et al, 2016). Its time saving, affordable asone only orders what he or she can be able to pay for, less tiresome as one can easily acquire theproduct as it's delivered to consumers door step. Examples of online growing shopping storesbased in Australia and are doing great include: ASOS which is a fashion line, Sephora which is ahealth and beauty line, Amazon that offers books and gift cards online, Woolworths that is a fastfood line, Dick Smith that is an electronic line among many others both in Australia and in thewhole world that are increasingly growing as well. There are various factors that have enhancedthe increasing growth of online shopping including business theoretical concepts.
Growing Online Shopping 3 Factors enhancing growing online shoppingSocial media platform techniques on positively increasing online brand loyalty. Varioustechniques by social media platform provide the basis on which the esteemed customers throughthe various services given to them are able to remain loyal to the online brand. Availability ofonline survey platform where both the seller and the buyer can be able to interact throughquestions relating to the brand or inquiries relating to other areas they might as well understand.unlike in the other forms of shopping where advertising process is done ones in a while inpresence of the consumer to ask questions about the product, online shopping gives all timequery platform. Through this platform, the five Ps of business management has been observed(PILIK, KLIMEK, JURICKOVA & PALKA, 2016). Both the buyer and the seller are able toplan ahead, process their wishes relating to the product, both people the seller and the buyer isable to point out what they really wish to have, possess their products as they wish and makebenefits which are as well profits. This five Ps of management is very important for onlineshopping to help ensure that all that is required by both parties are given as required. The sellergets the intended profits as he or she serves the buyer well as the buyer possess his or her productin good shape as wished.Perceived Usefulness. Consumers’ change of taste and preferences is as a result ofunderstanding his or needs as per that time the need for that product arises. Efficiency andeffectiveness of online shopping are perceived also to be one of the factors that influence thechange of taste by the consumer. Time-saving, cost effectiveness and platform for queries aboutthe product for the longest time as well. This has positively enhanced the perceived usefulness ofthe product to the consumer. Management theory of planned behavior is evidently employed hereas most of the consumers of a certain product change the need of having it according to its
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