Growth and Development of Heritage and Cultural Industry in Lhasa

This article discusses the growth and development of the heritage and cultural industry in Lhasa, Tibet. It explores the attractions, natural beauty, constructions, and cultural heritage of this destination. The article also highlights the impact of tourism on the economy and job market in Lhasa.

In the early age, cultural aspects, learning languages and travelling challenges restricted (Capacci, Scorcu and Vici, 2015). In 14 century
Christopher Columbus sailed westward and vasco da gama cruised to country for earn money then business travel has been integral part of
tourism industry(Cave and Brown 2012).
Early tourism started with Nomads who travelled around the world in search of
food and shelter. Main intension of this traveller is to gathered food and traded around the world and gave rise to the barter system (Capacci,
Scorcu and Vici, 2015). 1500 BC is marked as the era when the Europeans visited pyramids and thus developed the tourism for pilgrimage. Early
tourism started with Nomads who travelled around the world in search of food and shelter. Main intension of this traveller is to gathered food
and traded around the world and gave rise to the barter system (Capacci, Scorcu and Vici, 2015). 1500 BC is marked as the era when the
Europeans visited pyramids and thus developed the tourism for pilgrimage.
Growth and development of heritage and cultural industry in Lhasa
Heritage can be defined as practices which have been passed down from one generation to next. It is often used for defining cultural aspects, traditions and ethical background of
the particular place. Cultural and heritage tourism give many benefits to country as it not only helps in economic growth but also it supports in preserving the heritage sites. Apart
from this, it helps to enhance identify of community in front of mass audience. In respect to Lhasa, it is the back bone of tourism business in the Tibet.
Attractions: Lhasa has many attractive places, railway and other transportation
facilities which have been improved over the years. Due to developed transportation
facilities, broad roads and easy convenient 2.8% business of tourism have been
increased in Lhasa. Employment has been enhanced and heritage tourism is now
responsible for 123000 direct and 158000 indirect jobs in the country. Development
of transportation facilities have increased number of visitors in the place. Many
industrial landscapes conduct training programs for developing skills of employees
so that they can perform better. This growth has made Lhasa more attractive from
the point of view of Tourism activities. Since 2008 to 2016 its development has
increased business approx. 2.6%.
Constructions: Construction industry has been grown over the years and it is the component that supports in increasing revenues of Tibet. In the 2008,s construction industry was
accounted for £47.2 billion revenues whereas in 2015 43% growth has been seen in this industry. Due to heritage and cultural tourism high growth has been witnessed in this sector.
Chinese government has built many museums, historical buildings have been repaired. It is expecting 8% growth in coming year due to construction of many more houses and
attractive places. From 2008 to 2015, tremendous growth has been seen in the Lhasa. Themed sites, public arts, monuments have been maintained and repaired so that visitors can
take interest and they can come here to experience such things.
Cultural heritage: Tibetan food is very famous and it includes meat, dairy products, potatoes etc. Apart
from this, Tibetan butter tea, staple drinks etc. are very popular and these are vital part of Chinese cuisine.
Tibetans festivals like butter lamp festival, Sho dun, fruit-awaiting etc. are main festivals of this destination
which are very popular and positively affect the mind of visitors. From different locations, many tourists
come here to enjoy this celebration. Apart from this, Tibetan literature, rituals, handicrafts attract many
customers here and they enjoy cultural background of destination. Song, dance, folklore, language are
popular and create a positive image in the mind of travelers.
Potala place, winter place, Jokhang temple were established in the 7th century, Tibetan buddhism
temple is the symbolic component of this place. Red mountain in the Lhasa valley, ancillary buildings was
found in7th century. Norbulingka was constructed in the 18th century and it is the famous masterpiece of
Tibetan art. The Potala place in 1994 was inscribed on world heritage list and The Jokhang temple was
inscribed in the 2000.
Natural: Scenic spots are the beauty of Lhasa as there are
many types of natural scenery which make this place more
attractive. Mountains, water, land and ecosystem in Lhasa is
very famous and it exudes great charm in the destination.
National parks, natural landscape, woodlands, attractive
forests etc. are natural points of Lhasa, Tibet. That has been
grown well since the long time. These developments have
affected the business of travel and tourism sector to a great
extent. Natural resources attract more visitors towards the
place that has enhanced overall business of the nation. Natural
landscape, The age-old Jiama place, Buddha temple are