Growth Opportunities, Ansoff Matrix, Funding, Exit Options and Business Plan for Desklib

This article discusses the growth opportunities, Ansoff Matrix, funding options, exit/succession options and business plan for Desklib. It covers various aspects such as product development, market development, market penetration, diversification, bank loans, debentures, angel investors, liquidation, acquisition, mergers, SWOT analysis, strategy and implementation, and financial plan. The article provides insights into the strategies and implementation for sustainable growth.

Unit 42 assessment

TABLE OF CONTENT
1 Growth opportunities...........................................................................................................3
2 Ansoff Matrix framework...................................................................................................4
3. Funding...............................................................................................................................5
4 Exit/succession options......................................................................................................7
Business plan..........................................................................................................................8
REFERNCES...........................................................................................................................11

1 Growth opportunities
There are various growth opportunities for company, to further advance on scope for
competitive productive goals and extensively building best growth opportunities. The Be
Vegan company, further also aims to adhere towards stringent expertise based on new
extensive working targets for attaining untapped goals.
 The Be vegan growth opportunities are hug within market sector, by introducing best
range of healthy food range supplies based on wider customer market share demands.
The growth opportunities, further extensively aims to connect towards new strategies
and optimistic goodwill targets.
 Product development growth opportunity is huge for company business goals , to
attain towards diverse business scenarios. The Be vegan company also has
opportunity for evolving towards strategic product development, to connect towards
determined technical pathways for operative connective goals (Hadid and Al-Sayed,
2021)..
 Be Vegan by using social media promotions and digital marketing strategies will be
able to adhere towards competent vision for untapped commercial standards, and
higher untapped customer market expansion. Digital business marketing standards
also open up scope for company to improvise extended leveraged scenarios, as it also
further connects towards new pathways.

 The Be Vegan company growth opportunity is huge within health and fitness sector,
where people prefer best range of vegan protein, plant based and organically made . It
further evolves towards strategic business domains and expand synergies for
strengthening rapid competitive goals. Also expanding customers range will enable
business to be diversified, and developing rapport among commercial goals for
strengthened expertise engagement.
2 Ansoff Matrix framework
The Ansoff Matrix framework is highly innovative business strategic analysis model, where
it is used to analyse and plan strategies for growth to develop sustainable growth or
multiplying company retention rate. There are four components within framework, which are
product development, market development, market penetration and diversification aspects
which signifies that industry is widely operating.
For extended vision, The Be Vegan company will be using product development
criteria for reaching towards new extended customers preferences, where varied new end
demands are there among customers. The brand aims to adhere towards operative
improvement, based on new customer’s preferences in vegan food items for strengthening
rapid business goals competitively. Be Vegan company significantly can achieve extended
new market goals, by using market development goals and connecting towards new primitive
aspects. Model displays positive aspects to be implemented within sector, for reaching higher
end value targets and strengthening rapid determined positional goals (Khrystyna and et.al,
2021).
 Pros: The model enables to identify effective aspects about competitive business
scenarios, and evolve on towards best strategy for growing within competitive sector.
It is also effective for implementing company new services and improvising extensive
scope for improved connective domains.
 Cons: It hold uncertain competition or company to implement, and is also costly to be
implemented if not implemented properly. This can also hamper company goodwill,
and revenue aspects if business strategies are not implemented properly for evolving
towards dynamic expertise.
3. Funding
Funding is defined as the act that involves provision of resources for fulfilling the financial
needs of a project or a program. This is usually in the form of money. there re various sources

of funding which can be used depending upon the purpose (Amornkitvikai and Harvie, 2018).
An SME requires funds for undertaking various activities for the successful running of the
business. Following sources of finance can be used by an SME:
Bank loans
These are the most common type of funding source for SME. This is because these are
considered as quick and straightforward method of securing finance. The fund is provided by
the bank over a fixed period of time. These can be in the form of principal repayment or
interest only. Bank loans contain a cost which is in the form of interest that is applicable to
the owed amount. Arrangement fee is variable and depends on the business aspects such as its
size, risk and complexity (Chit, 2019). Bank loans are those sources of finance which can be
structured for meeting the specific needs of the business.
Advantages
 These fulfill both medium as well as long term needs of finance.
 The rate of interest on bank loans is lower as compared to other flexible options
 The agreement fees and interest, both are tax deductible.
Disadvantages
 These are less flexible as compared to the other short term options.
 These depend upon the financial condition of the business due to which the bank may
not grant the entire amount that is requested by the SME.
Debentures
These are considered as the debt instruments which companies and government use for
issuing the loan. These are also known as bonds (Eniola, 2018). The rate of interest is fixed.
Advantages
 These are preferable by those who need fixed income at lesser risk.
 These are less costly in comparison to the equity capital.
 The profits of the company are not involved in debentures.
Disadvantages
 As there is a certain borrowing capacity for each company, issue of debenture reduced
the capacity of a company to borrow further funds.
 With debentures, there is a permanent burden on the earnings of the company.

 With debentures that are redeemable, the company has to bear the burden of making
provisions for repaying the amount on the specified date. This puts extra strain on the
company when its financial condition is not strong.
Angel investors
These are generally individuals with high net worth who provide financial help to small and
medium businesses and exchange it with ownership equity in the company (Waweru, 2017).
These can be the friends and family members of the entrepreneur.
Advantages
 There is no need for a collateral while obtaining finance from this source.
 They make the investment decisions quickly.
 There is less risk involved in financing from Angel investors as compared to other
sources of finance.
 In the event of business failure, there is no need to pay back the invested capital.
Disadvantages
 There is loss of complete control over the business due to part owner.
 There may be interference of the angel investors in the business decisions.
4 Exit/succession options
The exit/succession options within sector also enable start ups to improvise extensive
empowerment based on dynamic determined aspects, and also generate productive
competitive growth. Liquidation, acquisition and mergers are some of the best exit options,
which enables to determine start ups to wind up procedures effectively .
Liquidation: Liquidation is process of bringing business to end and distributing assets to
claimants which occurs when company is insolvent and pay its obligations, when they ar due.
 Benefits: It is easy to work towards liquation for new start up, as it enables to further
improvise winding up of business goals and generate rapid improvement for new
business domains.
 Drawbacks: The procedure for liquidation is complicated, when it comes to formal
business procedural expansion based on untapped goals for strengthened vision
dynamically.

Acquisition: Acquisition refers to the strategic move of one company buying another
company by acquiring major stakes within business scenarios, and winds up company
operations. It enables business to be further operated among new pathways, based on scope
for strengthened innovation and determined targets and improved connective scenarios.
 Benefits: Companies acquire business to share its customer base operations, and
market presence within popular ways of business grounds. Drawbacks: It is uncertain, and complicated for business to further engage on new
acquisition goals for improved quality operatives within closing of business grounds .
Mergers: The merger is also one of the most common exit and succession option for
company, where operations are merged with another company which is already established.
Mergers has benefits and drawbacks, where company can achieve asoects based on wider
long term goal vision oriented parameters.
 Benefits: It has benefit of faster closing within business and also has been found to
be integrally effective within capital aspect and new scale opportunities.
Drawbacks: It lacks efficiency standard, and is uncertain for company to achieve new business
grounds for strengthening rapid empowerment which may hamper long term succession diversely
(Farrukh And et.al, 2021).
Business plan
Business plan enables SMART goals to be implemented on new start up business launch , for
further improvising operatives dynamically and strengthening its functional long term
improved aspects to determine rapid improvement. Be Vegan company business plan will
introduce new ideas, strategies which will shape new plans and formulate rapid working
growth criteria for strengthening its goodwill.
SMART analysis, is based on specific, measurable, attainable, realistic and time target
based which are competently based on attainable goals essential for improvising its
extended scope.
Executive summary
The business plan of Be Vegan is professionally and commercial viable to bring on new productive
business services, for strengthening its determined benchmarks and accurate working parameters
(Wang And et.al, 2021).

. Business aims to connect towards vegan products and services for larger range customers,
enriching wide supply towards optimum working vision to develop best expertise.
Company Summary: The brand aims to bring wide of healthy food items, protein with plant
based materials and diversely expand optimum pace for improved significant goals. Be
Vegan also aims to adhere towards best quality engagement, within business plan analysis
for adhering towards new goals for expansion in sector .
Products: Be Vegan will be bringing large rang of vegan food items, and protein, fibre rich
nutritious meals for all extended market base. Meals can be customized by customers, with
best preferences elements and accordingly towards dynamic expertise for strengthening
empowerment.
Objectives to increase growth factors competently
The brand aims to expand business scenarios within consumer market by more than 70%, by
bringing best range of organically plant based vegan food items. Be Vegan aims to expand
internationally, and determine new scope for leveraged improvement among services (Valeri,
2021).
 Herbal Vibes aim to enrich and expand commercial profits by using transformational
leadership and evolving towards, determined paradigms for improved competitive
engagement. For this brand aims to evolve on best social media marketing, new edge
vision formation and also improvising technical standards rapidly.
Market Analysis Summary
SWOT: Strengths: Be Vegan strength is based on high quality services within food items,
where vision is clear and holds huge importance for deriving best competencies for
extended importance among business goals. Weaknesses: The brand faces weakness of rising charges within raw materials,
excessive competition from start ups and new preferences among customers. Opportunities: Be vegan opportunities , is to further engage on towards new scale
business growth strategies by using market development aim and also primitively
improvising best aspects.

 Threats : The brand faces excessive threat of increased competition from sector and
new innovation demands among customers, which signifies that best strategic tools
has to be implemented for improvising untapped goals (Chofreh and et.al,. 2020).
Strategy and Implementation
Product development will be implemented, as company business services are diversified
within range of high quality vegan organically produced food items for improved functional
vision dynamically. The brand aims to deliver online services as well, for extended market
growth parameters and determine improved aspects for strengthened expansion goals in terms
of revenue and goodwill. Be Vegan further aims to connect towards evolving rapid vision,
generating customers preferences meal in business and derive optimum improvement for
connective operative growth based on extended vision.
Management Summary
Be Vegan aims to bring best management goals, for extended productive services within
stronger marketing standards. It can be also analyzed that company further aims to connect
towards new range of commercial competitive aspects, for strengthening new vision towards
competitive aspects.
Financial Plan
The finance plan of company is to attain best standards of revenue paradigms, for determined
wellness functionally and developing specific rapport for attaining end term targets .
Budget is as follows:
Particulars Amount
Technology instruments 5,000
Marketing and promotions 10,000
Human resource 6,000
Food ingredients and services 15,000
Monitoring and evaluation: The Be vegan aims to keep specific monitoring and evaluation
of all aspects, among working operations based on reviews attainment from all customers
about various services. Evaluation will enable business to determine extended empowerment,

for new range of services expansion as per untapped competitive aspects for empowered
management.
REFERNCES
Books and Journals
Amornkitvikai, Y. and Harvie, C., 2018. Sources of finance and export performance:
Evidence from Thai manufacturing SMEs. The Singapore Economic Review,
63(01), pp.83-109.
Chit, M.M., 2019. Financial information credibility, legal environment, and SMEs’ access to
finance. International Journal of the Economics of Business, 26(3), pp.329-
354.
Chofreh, A.G and et.al,. Covid-19 shock: Development of strategic management framework
for global energy. Renewable and Sustainable Energy Reviews, 139, p.110643.

Eniola, A.A., 2018. Entrepreneur-sme manager traits and sources of financing. In African
entrepreneurship (pp. 223-259). Palgrave Macmillan, Cham.
Farrukh, M And et.al, 2021. Three decades of research in the technology analysis & strategic
management: a bibliometrics analysis. Technology Analysis & Strategic
Management, 33(9), pp.989-1005.
Hadid, W. and Al-Sayed, M., 2021. Management accountants and strategic management
accounting: The role of organizational culture and information
systems. Management Accounting Research, 50, p.100725.
Khrystyna, Z. And et.al, 2021. Strategic management of the innovative activity of the
enterprise. Journal of Optimization in Industrial Engineering, 14(Special
Issue), pp.95-103.
Valeri, M., 2021. Organizational Studies: Implications for the Strategic Management.
Springer Nature.
Wang, Z. And et.al, 2021. Strategic management of product recovery and its environmental
impact. International Journal of Production Research, 59(20), pp.6104-6124.
Waweru, J.N., 2017. Determinants of choice of alternative financing modes for SMEs, a
Review of Literature. International Journal of Academic Research in Business
and Social Sciences, 7(4), pp.608-617.