Contemporary Growth Challenges for Business - A Case Study of Amazon

CONTEMPORARY GROWTH CHALLENGES FOR
BUSINESS

EXECUTIVE SUMMARY
The present report has been based on contemporary challenge faced by Amazon related to five
growth factors like leadership, finance, strategy etc. The company has been facing such issues
and due to that there has been impact on their profitability. Thus, the study has recommended
company to deal with these challenges in effective manner.

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................4
MAIN BODY...................................................................................................................................4
Challenges faced by Amazon through five dimension ...............................................................4
Link between dimensional growth challenges with the core goals..............................................6
Future recommendations..............................................................................................................8
CONCLUSION................................................................................................................................9
REFERENCES................................................................................................................................1

INTRODUCTION
Contemporary growth challenges for business is a situation or condition that menace to
hinder a business path of success (Derun and Mysaka, 2021). These challenges include the
administration of human resources, production, finance, marketing, ethical and legal issues. The
report will describe the challenges which the businesses are facing having both positive and
negative impact in the management of business. The report will discuss the five dimensional
challenges face by Amazon and how it can be linked with the three core goals of the company.
Further, the report will demonstrate the suggestions and recommendations of how the company
can work on these five dimensional challenges to achieve the three important goal of an
organization. At the end, the report will have a conclusion based on an analysis of current and
future state of the company.
MAIN BODY
Challenges faced by Amazon through five dimension
Amazon is one of the largest firm in technological area it mainly runs it business on E-
commerce and digital streaming in order to increase the sales of the firm. Although with the
change in the environment it is important for the company to deal with the changes in order to
sustain in the competitive market. Moreover, the challenges that business face nowadays are not
related to external factor but also internal and its impact can be both positive and negative on
firm performance. Along with this, in the time of pandemic Amazon has made use of digital
marketing strategy for sustaining.
Leadership: The organization is currently following contingent leadership style in order to
guide their employees as well as it can meet up with cut-throat competition. It has been found
that organization is following leadership challenges such as suiting the profitability of business
and the profit margin is also low (Asongu and Odhiambo, 2019). Another challenge is related
with treatment of employees as they are not able to manage their work life balance and due to
that organization has been criticized for the harsh treatment. Thus, Amazon need to change their
style in order to build healthy relation with them as employees are the key source for growth of
organization. Although for dealing with issue of profitability the company is finding innovative
idea so that it can maximize the profit.
Structure: Amazon organization structure is known as hierarchical in which there are three
CEOs, vice president and other important people. Although by making use of such organization