Estimating Growth Challenges of SMEs

This dissertation explores the growth challenges faced by SMEs in the retail sector, using River Island as a case study. It analyzes the importance of expansion, identifies key challenges like technological obsolescence, lack of skilled employees, and access to finance, and examines the impact of competition and innovation. The study utilizes both primary and secondary research methods, including a survey of River Island managers, to provide insights and recommendations for overcoming these challenges.

Estimating the Growth Challenges of Small

ACKNOWLEDGEMENT
For the accomplishment of the present dissertation I would like to sincerely express by
earnest gratitude to my mentor who has provided me sufficient knowledge and greater support.
Further I would also like to thank my friends, colleagues and family members who have guided me
at every stage while conducting this dissertation. Through their support, I was able to complete my
thesis with effectiveness and in an accurate manner. Lastly in the series, I would also like to state
special thanks to my team members who have provided me huge assistance in collecting relevant
set of data and further analysing .

Table of Contents
CHAPTER 1 - INTRODUCTION...................................................................................................5
1.1 Overview..........................................................................................................................5
1.2 Research problem.............................................................................................................5
1.3 Chapter structure..............................................................................................................6
1.4 Focus and Purpose............................................................................................................6
1.5 Aim and objectives...........................................................................................................7
1.6. Research questions..........................................................................................................7
1.7 Framework and analysis...................................................................................................7
1.8 Potential significance........................................................................................................8
CHAPTER 2: LITERATURE REVIEW.........................................................................................9
2.1 Introduction......................................................................................................................9
2.2 Importance of expanding business by SME in retail sector.............................................9
2.3 Growth challenges faced by River Island in the retail sector.........................................10
2.4 Impact of competition and innovation on the growth of retail sector............................12
Alternative finance proposal and support, advice and resources is the factor to consider for
growth of the firm.................................................................................................................16
Conclusion.....................................................................................................................................17
CHAPTER -3 RESEARCH METHODOLOGY...........................................................................18
3.1 Introduction....................................................................................................................18
3.2 Research philosophy.......................................................................................................18
3.3 Research approach..........................................................................................................18
3.4 Types of research............................................................................................................19
3.5 Research design..............................................................................................................19
3.5 Data collection methods.................................................................................................20
3.6 Sampling.........................................................................................................................21
3.7 Data analysis...................................................................................................................21
3.8 Validity and reliability....................................................................................................21
3.9 Research ethics...............................................................................................................22
3.10 Research limitations.....................................................................................................23
Conclusion............................................................................................................................23
CHAPTER 4: DATA ANALYSIS................................................................................................24
4.1 Introduction....................................................................................................................24

4.2 Thematic analysis...........................................................................................................24
CHAPTER 5: DISCUSSION OF FINDINGS...............................................................................39
5.1 Introduction....................................................................................................................39
5.2 Discussion of findings in relation to literature...............................................................39
5.3 Conclusion......................................................................................................................41
CHAPTER 6: CONCLUSION & RECOMMENDATION...........................................................43
6.1 Conclusion......................................................................................................................43
6.2 Recommendation............................................................................................................45
REFERENCES..............................................................................................................................49
Appendix..........................................................................................................................................4
Questionnaire...................................................................................................................................4

Abstract
Aim: To investigate the growth challenges faced by SME while expanding business in a retail
sector
Methodology: The current dissertation is based on investigating the growth challenges faced by
SMEs while expanding business in retail sector and therefore, both primary as well as secondary
methods will be considered by the scholar. In primary method, information will be gathered from
survey. However, secondary information will be collected through books, journals and articles. A
thorough study of literature work will be done through different author’s books, journals and
internet which will form the base for secondary research.
Findings: From the basis of above research, it has been concluded that SME companies has
facing many up and downs in retail sector as per the research findings. The big challenges facing by
the small business growth in competitive market. Present research was based on River Island which
is the London headquartered high street fashion brand having number of worldwide markets. The
objective of the study were determined the current challenges in retail sector which is faced by
small business scale organisations

TOPIC
Estimating the growth challenges of Small and Medium Enterprise Businesses
CHAPTER 1 - INTRODUCTION
1.1 Overview
SMEs is known as the engine of economy, they play significant role for growth and
development of nations. Growth is known as one of the inevitable phases of a business lifecycle
(Storey, 2016). It started with start-up stage and followed by development and growth. In retail
sector, there are a large number of companies that are operating business in the UK retail sector.
Therefore, small medium companies are facing issues at the time of expanding business. They are
looking for the growth perspective of its intrinsic challenges and strategies for handling it in an
effective manner. However, business environment leads to play an effective role in the growth of
SMEs. Measures are taken most of the time in respect to minimise the administrative burdens
(Curran and Storey, 2016). Through introducing tax calculation, government can easily promote the
growth and make sure that company gets access for finance.
The present study is based on investigating the growth challenges faced by SME while
expanding business in a retail sector. The study will help in developing in-depth understanding
related to selected topic and way to overcome issues. Business expansion leads to present the issues
which have to be addressed because growth leads to cause variety of changes due to finance,
managerial and legal challenges. Growth means company’s management can become less
centralised and it may increase the level of internal politics. For River Island, growth means
expanding shares, dealing with competitors, implementing new strategies, etc. Along with this,
additional capital is needed for the growth of business. River Island is operating business in the
retail sector which is now required to focus on its growth and expansion to accomplish success. It is
important for company to understand the issues which they can face while expansion and overcome
them.
1.2 Research problem
Growing business leads to face a lot of challenges. When the business grows, various
problems and opportunities demand various solutions. It is important to recognise and overcome
common drawback related to the growth for success of business. For small medium organisation, it
is not easy to make good position in the market without effective employees, advanced technologies
and current strategies. There are different types of challenges which company need to face such as
competitors, technology, etc. It is important to overcome them through adopting appropriate
strategies which can help in growth and expansion. Present research will help in understanding all
challenges faced by River Island Company at the time of expanding a business. There are various

solutions which will be provided in respect to make improvement in company so that it can work in
an effective manner. All successful small businesses at the time of start-up face various issues
related to handing business expansion and growth. It is considered as the stage of firm life which is
trouble with both threats and opportunities.
1.3 Chapter structure
At the time of considering an investigation subject, examiner is obligatory to take after a
progressive case by adhering an especially described and reasonable structure. This structure can be
displayed by following a section that can be held as an appropriate construction for the present
research. Here below is the provided structure of study:
Chapter 1: Introduction – Section 1 is one of the important chapters that will provide a clear
framework for the selected subject matter. This section will cover aim and objectives, research
problem along with potential significance of conducting the research.
Chapter 2: Literature Review – It is the second chapter in research that provides detailed outline of
importance of expanding business by SME in retail sector. Growth challenges faced by River
Island in the retail sector’ will be identified. This segment will lay focus on covering the
objectives of investigation. It will be done through undertaking an assessment of the various
research studies. All the published works and articles will be incorporated in this chapter.
Chapter 3: Research Methodology – In third section, the researcher will be provided with detailed
description of the tools and methods which are selected for the present research. Along with
this, validation of the selected technique will be provided. At the last of this chapter, ethical
considerations and limitations faced by scholar will be discussed.
Chapter 4: Data Analysis and Findings- It is the chapter in which information gathered from
different sources will be analyzed.
Chapter 5: Disucssion and findings: In this chapter all the findings will be discusses in related to
the literature reviews which help in concluding valid outcome in next chapter.
Chapter 6: Conclusion and Recommendations – In the last chapter, investigator will present the
findings derived from the analyzing information. Further, recommendations will be given for
the improvement.
1.4 Focus and Purpose
The investigation is conducted with main reason of investigating growth challenges faced by
SME while expanding business with respect to River Island. The reason for conducting
investigation is to identify gap left by previous scholar on selected subject matter. There are many
researches carried out on the growth challenges faced by company and its impact on firm
expansion. For the organisation, it is important to identify challenges and overcome them to expand

business successfully. It is important for retail companies who are operating their business at a
small scale. There are various growth opportunities available which firm should understand and
grab them. It is one of the ways to be successful in retail sector. Due to increase in competition, it
becomes tough for companies to carry out their business at high level and give them tough
competition. Companies should know about the latest trends and try to follow them which helps in
making position and expanding business in market. In this context, the purpose of current research
is to gain understanding related to different aspects of growth challenges and way to overcome
them.
1.5 Aim and objectives
Aim
To investigate the growth challenges faced by SME while expanding business in a retail
sector - A study of River Island
Research Objectives
 To understand the importance of expanding business by SME in retail sector
 To identify the growth challenges faced by River Island in retail sector
 To evaluate the impact of competition on growth of River Island
 To determine the strategies to overcome growth challenges faced by River Island
1.6. Research questions
Q1. What is the importance of expanding business in retail sector?
Q2. What are the growth challenges faced by River Island in the retail sector?
Q3. What is the impact of competition and innovation on the growth of River Island?
Q4. What are the strategies to overcome the growth challenges faced by River Island?
1.7 Framework and analysis
Framework and analysis are considered as one of the important tools while gathering
information from different sources. All these help in providing valid conclusion for the selected
topic. Here below are provided some steps: Design of research – To conduct research in an effective manner, explanatory research
design will be considered by the scholar. It will help in gaining rich and meaningful
information on the subject matter. Research approach – Researcher will make use of inductive approach for the present
research. With the support of this, investigator can easily move from specific information to
general. Present research is on investigating the growth challenges faced by SME while

expanding business in a retail sector. This will lead to determining the growth challenges
faced by SME. Research philosophy- For the current investigation, scholar will select interpretivism
philosophy. Techniques of research – Qualitative method will be applied by the scholar for current
research. Method for data collection – The current dissertation is based on investigating the growth
challenges faced by SMEs while expanding business in retail sector and therefore, both
primary as well as secondary methods will be considered by the scholar. In primary method,
information will be gathered from survey. However, secondary information will be collected
through books, journals and articles. A thorough study of literature work will be done
through different author’s books, journals and internet which will form the base for
secondary research. Sampling technique – For the present research, sample selection will be of probabilistic
nature. In this, research will use random sampling method for evaluating the data.
Questionnaire will be prepared to gain the views of managers of Island River regarding
growth challenges faced by them while conducting study.
 Analysis of data – Qualitative method will be considered for evaluating the collected
information. Data analysis will be carried out through use of thematic technique to
investigate the growth challenges faced by SME while expanding business in retail sector.
1.8 Potential significance
Present research will be effective enough to develop an understanding related to the growth
challenges faced by SMEs while expanding business in retail sector. It will assist in understanding
growth challenges and the way they can be overcome. The present investigation will provide
potential significance for the following areas.
 Retail companies will be provided help from this research, as they will be able to developed
effective strategies to overcome the growth challenges.
 The research will be effective enough for academicians who are preparing for Ph.D. in
respect to develop understanding related to the growth challenges faced by SME while
expanding business in retail sector.
 Further, it will be helpful for both men and women who belong to the same field of literature
as it will help in moving towards the direction of effective approaches to literature.

CHAPTER 2: LITERATURE REVIEW
2.1 Introduction
Literature review is known as one of the important chapters in the dissertation which aids in
creating a strong theoretical base for the researcher to carry out entire course of study on selected
topic. In this section, the scholar aims to present the thoughts and views of various authors on
provided topic. Herein, considering nature of the topic, secondary research will be effective enough
in respect to gain desired level of information and data which can be effective for illustrating the
growth challenges faced by SME while expanding business in a retail sector. In accordance to
determine growth challenges which SME are facing at present. Along with this different measures
for improvement will be explained in detailed. Hence, reason for presenting the literature review
chapter is to identify growth challenges faced by SME.
2.2 Importance of expanding business by SME in retail sector
According to the views of McCann and Ortega-Argilés, (2016) SME is known as the
companies that are operating their business at small scale. In this, employees numbers who are
working within the firm are fall below certain limits. Along with this, small or medium-sized
enterprise has annual turnover which is lower and do not exceed 50% million. They operate their
business within the country or state through selling products and services. According to the views of
Storey, (2016), growth is considered as an important factor for SME as it assists in remaining
successful in business world. Along with this, it helps company to survive in the market and
increase profit. After, identifying opportunities it is analysed that for business growth become
priority for long term success. There are different ways through which company can easily measure
their growth such as turnover, profit, sales, market share and staff numbers. In order to make
decision in which measurement is most relevant for business it lead to depend on the type of
business and business life cycle. For instance: if retail business has high sales volumes, but narrow
margin on stock. It means that if company earns low profit then it can weaken the viability of
business.
Growth means that company’s management can become less centralised and it may increase
the level of internal politics. For any company who are operating their business at same level need
to focus on growth and expansion otherwise they cannot survive in market and soon their company
wind up. Curran and Storey, (2016) state that business growth is essential for survival of the
business for longer period of time. If company does not survive then they cannot expand their
business. There is continuous change in the business environment and so, company needs to adapt
changes and grab the opportunities for surviving. Further, growth of business helps in wining
confidence of the society. Further, it helps in creating high goodwill and reputation within the

market. If company has a good image in the market then it can easily grab attention of investors,
employees and customers. Hillary, (2017), argued that company offers different incentives for the
business to grow. They provide subsidies, exemption, tax holidays, financial assistant and other
benefits. Competition is also one of the main reasons due to which company should focus on
expanding business. Business growth helps competition in an effective manner not only at national
level but also at international. There are various brands in the market and therefore, for growth,
company needs to undertake expansion and diversification to face stiff competition in an efficient
manner (Lee, Sameen and Cowling, 2015).
According to the view of Kerzner and Kerzner, (2017) if company expands its business then
it can easily make good position in the competitive market and gain success for longer period of
time. In retail sector, there are large number of companies that are operating business at small and
large level. It is not easy for new companies to survive until they do not have some unique concepts.
Before expanding business, proper market research needs to be conducted and understood business
environment in which they want to expand (Matamanda, and Chidoko 2017). There are various
options of business growth as company can use different ways to expand their business through
investing. For instance: overseas development, there are many firm who choose to expand business
internationally which can be done through setting a location permanently in another country. Either
they can easily trade with other countries. Furthermore, online marketplace is another option which
can be considered by retail firm in respect to growth and expansion of business. Sekaran and
Bougie, (2016) stated that growth has different implications, therefore, it can be defined in terms of
revenue generation, value addition and expansion in terms of volume of the business. Growth can
be measured by company in the form of qualitative features such as goodwill, quality of product,
etc. Business growth can be considered as an important indictor of flourishing enterprise. Different
factors which can affect the growth of firm can be finance, manpower, etc.
2.3 Growth challenges faced by River Island in the retail sector
Growing business stand up to an extent of troubles. As a business creates, unmistakable
issues and wgile starting it ask for various courses of action - that worked multi year back. Seeing
and overcoming the typical drawbacks related with improvement is essential if a business is to
continue to thrive in competitive market. Altogether, a company needs to ensure that the methods
which are considered today don't themselves make additional issues in the future. Convincing
activity will empower a business to exploit the openings and influence moderate improvement for
things to come. According to Eniola, Entebang and Sakariyau, (2015) while sustaining in the
competitive environment, small and medium sized enterprises faced ample of challenges. These
challenges include lack of customer attractions, productivity issues, low market share, supply chain

management issues, etc. The challenges and issues faced by the small and medium sized enterprises
affect the working and organisational functions greatly.
Chimucheka and Mandipaka, (2015), elucidated that every organisation whether small or
large face one or many challenges in the present dynamic economy. The growth challenges refer to
the tests and obstructions that restrict organisational growth and development. Traditionally, these
challenges directly affect the profitability of business. Growth challenges disturb the organisational
functions and force management to devise precise strategies and plans which help them in
sustaining in the competitive environment. Paul, Parthasarathy and Gupta, (2017) said that small
and medium sized businesses are thriving in the market economy due to robust governmental
interventions and investment. Due to increase in these businesses, level of competition got
intensified which affects the overall growth and development of SMEs.
Loader, (2015), said that for small business with hrigingh five to ten employees, to generate profits
is considered to be the biggest challenge. There are numerous reasons but usually comes down to an
inability to remain a low cost leader against the competition. Growing revenues is another challenge
that affects the organisation. The issue can’t be explained in an explicit manner by single root cause
as revenue challenges are generally specific to the business itself. Gaining competitive advantage is
another issue and challenge that affects the growth and development of small and medium sized
businesses. In order to sustain in the competitive environment, it is essential for the management of
SMEs to devise specific plans and strategies. This is crucial and many managers fail to formulate
one and thus, it affects the growth and development of organisation (Love and Roper, 2015).
Bilal, and Al Mqbali, (2015), said that avoiding client dependence is another issue that
affects the management of small and medium sized enterprises. With business employing less than
10 employees, client dependence is considered to be the main issue. There are different ways
through which company can easily measure their growth such as turnover, profit, sales, market
share and staff numbers. In order to make effective decision in which measurement is most relevant
for business it depend on the type of business and business life cycle
There are some possible challenges which can affect the growing business like:
Keeping up with the market
Market research is considered as an important factor at the time of growth and expansion of
the business. Business condition continuously changes and therefore, market research should be
continuous as well (Quartey, Turkson,, Abor and Iddrisu, 2017). If company carries out its business
before conducting market research then it means that the firm is working in a high-risk
environment. Some loyal customers can easily find out alternative suppliers who provide them a
better deal. A company can identify its sales growth, products and profit margins. One of the
growth challenges which can be faced by company and it provide tough competition to other

companies in the market. According to the view of Storey, (2016) it is important for company to
ensure that at the time of growth, proper planning is done. Improper planning can become a
challenge for company wile expansion and growth.
Use of advanced technology
There are many highly advanced technologies introduced in the market and adopted by large
enterprises. All the new technologies are highly expensive which cannot be afforded by small and
medium sized enterprises. Company needs to take loan in respect to implement new technologies
which are considered as growth challenges faced by the firms. Burns, (2016) stated that for growth
sufficient cashflow is required which help to sustain in the market. The statistics reflect that out of
10, 7 companies fail within the first three years because they do not have strong financial support.
Therefore, it can be stated that finance helps in throughout the year. At the time of thinking of
expansion, it is important to conduct the market research and analyse their products demand in the
market. To operate a business at a large scale, it is important to have a strong customer base. Along
with this, people should know about their company’s products and services so that sales and profits
can be maintained. There are various competitors in the market who can become growth challenge
for SMEs. It is important for company to ensure that products are different from its competitors and
of reasonable price which support in surviving in the market (Osano and Languitone, 2016. ).
According to the view of Crane and Matten, (2016), there are various internal factor which
can impact the growth opportunities of small business enterprises. Lack of managerial skills and
improper planning can be considered as critical factor in respect to impact the business
opportunities. It is important to carry out business in a systematic manner. It is important to do
proper planning that can help in mitigating any type of risk which can be occurred suddenly. Along
with this, customers need and demand change with the time. For SME it is important to ensure that
they meet the needs and wants of customers on time without delay which help in maintaining the
customer base for longer time. Small business owner need to tap into their people management
skills at the time when it comes to plan and they can accomplish by touching base with their
customers in respect to find out challenges which can be faced by them. To connect with customers
is tough in present economy because it is all about to control and manage cost. For SME it is not
easy to hire highly skilled employees as they charge high cost. This can create barrier for company
to accomplish growth (Fraser, Bhaumik and Wright, 2015).
According to Matamanda, and Chidoko (2017) in order to sustain in the competitive
environment it is essential for the management of small and medium size organisation to formulate
and devise precise strategies. Growth strategies are formulated by the organisations to gain
competitive advantages as well as enhance the productivity and profitability of the organisation.
Rostamkalaei and Freel, (2016), said that growth strategies devised by small and medium size

enterprises impacts positively on their productivity. Through rigorous research and extensive
analysis conducted by the managers, the strategies and plans are formulated. These plans can be
either increasing the customer base, quality of products, changing price, etc. that directly impact on
consumer demand and thus eventually impacts on daily operations of business organisation. Sousa,
Aspinwall and Guimarães Rodrigues, (2006) argues that if the strategy formulated does not aligned
with the strategic intent of the organisation than it could depicts adverse affects. Small and medium
size enterprises are very important contributors to growth and development of national economy of
the country. There are four major constraints that affects the growth of small and medium size
organisations. These are cash, creditors, inventory and debtors. Growth, especially external growth
requires additional capital investment which is sometimes difficult for a small firm to arrange.
There are numerous strategies for growth such as merger and acquisition, organic growth, takeover,
etc. which can be utilised by the organisation working in small and medium size. Each strategy
impacts differently and it totally depends on the management that how they inculcate the growth
strategies for gaining competitive advantages.
According to the view of Storey, (2016) it can be stated that to have long-term growth in
business enterprise it is important to optimized and upgraded the whole system of business so that
firm is able to earn profitability and productivity. As per the view of it can be said that it is very
essential to manage the cash flow of business so that operation of business can be sustained
effectively. In order to cope up with the competition in market the firm need to produce those
products which will helps to grow business activities. With help of keeping focus on the satisfaction
of customers the company can gain the unique position in market. Thus, organisation culture plays
important role in order to make the effective communication. In this term it can be said that it is the
responsibility of the business to update with the current trends in market so that firm can able to
enhance its profitably and productivity in market. As per the view of Curran and Storey, (2016) it
can be stated that the effective marketing channels and good strategies will be helpful in order to
ruin the systematic operations in market. In this manner it can be said that the firm need to have the
use of various resources and good and effectiveness’s will enrich the growth of an enterprise. Eh fir
need to take the effective decision and this kind of process will be helpful in order to process
systematic operations. The company need to run its activities in the appropriate manner the better
and effective strategy will be helpful in order to ruin systematic operation in market. The manager
and owners of firm are responsible in order to face the fierce competition in market. This kind of
suitable operation will process the systematic working and larger profitability can be earned.

2.4 Impact of competition and innovation on the growth of retail sector
According to the view of Adar and et.al., (2016) in the retail sector growth and progress of
business unit is largely depends upon the technology and innovation. These factors play a very
crucial role within the small and medium enterprise that assists to small and medium organization in
increasing their performance and growth. While corporation have effective technology and
equipment then it affects several procedures of business like production, manufacturing, marketing,
promotion, operation and administration. Thus, it can be said that there are various activities and
functions within the company that is largely affects by technology and equipment. Thus, it can be
said that technological innovation helps to business unit in increasing its speed and capability as it
can conduct its business activities and functions in more fast and frequent manner. With help of
technology and advanced equipment, company can bring the innovation and creativity with its
product and services (McCann and Ortega-Argilés, 2016. ).
Technological innovation assumes critical part in helping independent venture undertaking
in making development and progress. It likewise helps business element in encouraging
development system and enable endeavor to enhance their nature of items and also benefits.
Computerized innovation give specialists and association an opportunity to enhance their execution
and increment their Working effectiveness. The association can build its wellsprings of salary by
actualizing computerized innovation as it enables specialty unit to utilize online stage. The venture
can embrace or make utilization of web for different reason, for example, creating new
merchandise, showcasing or advancing items, producing brand mindfulness, giving on the web
administrations to clients and so forth. This all exercises will permit association in expanding their
deals and productivity (Rostamkalaei and Freel, 2016). It likewise bolsters business element in
encouraging development process through which the firm can separate their items from their rivals
and enable business substance to increase upper hand. Association needs to take viable activity to
encourage innovation changes auspicious as indicated by the adjustment in drift as this will permit
business substance in producing wanted result.
Each business association want to grow such item and administrations which recognize it from its
rivals and which serves a lot of productivity and supportability. Development brings a considerable
measure of inventiveness and also efficiency for organization on the grounds that through this
association pick up clients consideration (Wang, 2016). Keeping in mind the end goal to increase
extensive benefit and efficiency, Company needs to grow such items which have exceptional and
inventive key highlights. With help of advancement and development, association can accomplish
powerful achievement and long-haul gainfulness. Enterprise should grow such inventiveness and
ingenuity which have not in other or contender’s items. Keeping in mind the end goal to grow such
imaginative and inventive item, organization needs to prepared their work force's so as they can get

the additional new thoughts and abilities. Further, being developed of advancement, organization
additionally need to go for broke identified with the venture of capital and supportability of item in
the market. Advancement is a synonymous with chance taking and association that make
progressive items or advances go for broke in light of the fact that they make new market (Sousa,
Aspinwall and Guimarães Rodrigues, 2006. ). Development has progressed toward becoming
maybe the most critical wellspring of upper hand in cutting edge economies. A few organizations
can characterize their current quality for some time without advancement, however as each one
knows licenses lapse, buyers taste switch and contenders concoct new thought.
Advancement is at the premise of monetary improvement and all things considered, it is
instrumental for creating nations. Nonetheless, the procedure of advancement is as yet difficult
subject of research in financial matters and most endeavours have focused on understanding the
procedure in industrialized nations instead of in creating nations. Advancement can be characterized
as all the logical, mechanical, authoritative, budgetary and business exercises important to make,
execute and advertise new or enhanced item and process. So as to build up a development firm need
to concentrated on the advancement procedure and focus on the logical and mechanical exercises
supporting the execution of development (Ačevska, 2002). The major challenge with the technology
and innovation is that company have to provide training and development to its employees for
implement the technology and innovation within the business.
In the opinion of Amran, Ooi and Devi, (2015) The major changes in the technology and
innovation is social media that can affect the marketing and promotional activity of the small and
medium size of sanitation. With help of social media channel like Facebook, instagram, twitter etc,
company can easily conduct its marketing and promotional activities in more fast and frequent
manner. As with help of social media, company can create its own profile on the internet and
communicate information regarding product and services to its customers. Thus, it can be said that
this changes in the technology helps to business in marketing activities. In addition to this, with help
of this channel, company can also acknowledge the views, reviews, perception, feedback and
recommendation of customer regarding existing process and products in the market (Hoxha, 2009).
However, it has been also analyses that the major challenge for this innovation is that company
have to update its profile on time to time so as effective and right information regarding the product
and services and business can deliver to its customers. With help of this innovation and changes
within the technology, small and medium size of organization within the retail sector, company can
easily improve speed and operation of the business.
In the contradicting view of Anton, (2015) stated that competition is another major
challenge that may face by small and medium business enterprise. While in the business
environment, there is huge competition then company have to develop effective strategies and

practices through which it can compete with rival in effective and efficient manner. In order to
develop impressive brand image in the market and face competition, company develops impressive
strategy and practices of business that helps to company in performing its business activities and
function in more effective and efficient manner. Thus, it can be said that competition helps to
company in bringing the changes and developing more effective product and services. In order to
compete with rivals in the competitive business environment, company develop such impressive
product and services that is distinguished from its competitors. This distinguish product and
services, effective business strategy, growth practices helps to company in facing competition and
survive in the competitive business environment.
In the opinion of Bahadir, Bharadwaj and Srivastava, (2015) government regulation and law
is another major challenge that can affect business growth and progress in the small and medium
size organization in retail sector. Government develops several regulation, law and legislation
regarding business, customer and employees. The company have to follow and implement these
regulations and legislation within the business. Thus, it can be said that company have to make the
changes within the business according to the changing legislation and law of government. Thus, it
can be said that this is another major challenge which can affect the company.
However, with help of governmental legislation and regulation, company can keep protect
and secure its business activities, customer and employees. Thus, it can be said that with help of
governmental regulation, law and legislation business can improve its performance in the market
and securely conduct and carry out its functions and activities. With help of governmental
regulation and legislation, company can provide protection of employees rights and keep secure
and safe its business activities and function. However, the changes in the legislation directly affect
the operation of business. In addition to this, company have to make changes within the business
activities according to the changing policies, legislation and practices.
According to the view of Bull and et.al., (2016) supply chain operational capability is
another major challenge that can affect the growth and development in the small and medium size
of organization. The obtaining and inventory network administration is a procedure of outlining,
arranging, executing, controlling and checking of production network exercises so as to make wager
esteem, focused framework and synchronizing supply with request and estimating execution of
business. In other word one might say that inventory network administration is a procedure of
conveying the correct item and administrations, at the ideal time, at the opportune place and at the
correct cost of client.
In the present time, there has been changed the process and activities of supply chain
management. Due to the changes in the procedure of supply chain management, company have to
adopt effective procedure and practices. Thus, it can be said that supply chain affects the growth

and performance of business in the small and medium size of the company. In addition to this, with
help of high quality and advanced system of supply chain management, company can improve the
effectiveness and quality of the business.
Internal environment that create barrier in growth of SME
According to Agwu and Murray (2018) Lack of capital is the another major barrier or
lacking point that might be impactful on the behaviour of business activities. That also grow up the
business activities and long lasting performance that impact on the business behavioural growth.
That also affect the business activities and this makes long lasting and effective and long
effectiveness. Small business are mostly facing difficulty to encourage the long lasting
performance making task. It was hard to attract investors towards the small business suggested by
Bouazza, Ardjouman and Abada, (2015). Investors requires strong and productive idea and
creativity in the business. It brings new effective task oriented process and skill burning
performance making task
According to Burns (2016) Poor procedures is the another barrier in small scale business
that gives the major goals and objective performance work. This poor performance might be
decrease capacity level of the business. It also brings the new management goals and task oriented
performance in terms of quality and quantity.
As per the Fraser, Bhaumik and Wright, (2015) Small businesses also facing the issues
regarding Lack of managerial skill due to which they cannot assists their customers into proper
manner. It brings the new challenging and impactful growth manner. This makes the proper
implementing process that makes the proper implementing process task. Due to lack of training
needs to employees company facing the lack of performance that gives negative impact on the
behaviour of customers.
Ignoring Risk is might be become dangerous for the company suggested by Krasniqi, and
Mustafa (2016). To reduce risk company needs to make the contingency plans and strategies that
makes the proper guidelines and growth suggested by Paul, Parthasarathy and Gupta (2017).
Ignoring risk might be affected in the long term business activities. For that, company requires
taking the approachable task oriented business plan in order to meet the needs and large making
performance. And making good skills and wants.
Alternative finance proposal and support, advice and resources is the factor to consider for growth
of the firm.
Alternative finance and support resources are the essential requirement in the organisations
suggested by Prajogo and McDermott (2014). Under which small business organisation sometimes
fails to access the capital immediately. So it becomes the big problems for the company owners.

Alternative finance proposal is the long term relationship between the long term growth it makes
the proper implementing process to attain the better resources to achieve the organisation objectives
and goals. In current market position rational banking system help to access the capital in
systematic manner. Overall, it makes the negative impact on the overall behaviour of business
activities that are faced by the company growth. Besides, River Island requires adopting the best
approaching task oriented approaches in order to meet the needs of the organisation. Overall, it
brings new better affecting long lasting performance that makes the better effective growth
suggested by Sekaran and Bougie (2016).
According to the view of Dodgson, (2018) opening up SME lead to access to public
procurement and considered as one of the most direct way in which government lead to support
small medium enterprise. For the efforts to encourage small business so that they hire new
employees and pursue growth, the government announce that in UK every company would be liable
to pay £2,000 employment allowance. Hence, this allowance enables most of the small business to
minimise their national insurance contributions and in most of the cases they may assist to pursue
their ambitions. If the issue is related to the SME is known as access to finance. Further Ward,
(2016) state that in order to grow business successfully it is important to trained the staff so that
they can focus on providing wide range of services to customers. Along with this, employees should
know the way of using new technologies so that they can easily carry out their work in an effective
manner.
Conclusion
From the above literature review chapter, it is concluded that there are numerous reasons but
usually comes down to an inability to remain a low cost leader against the competition. Growing
revenues is another challenge that affects the organisation. The issue can’t be explained in explicit
manner by single root cause as revenue challenges are generally specific to the business itself.
Further it is concluded that with help of governmental legislation and regulation, company can keep
protect and secure its business activities, customer and employees. Thus, it can be said that with
help of governmental regulation, law and legislation business can improve its performance in the
market and securely conduct and carry out its functions and activities.

CHAPTER -3 RESEARCH METHODOLOGY
3.1 Introduction
Research methodology is considered as one of the important chapter in the dissertation
because it covers different tools and techniques used for the present research. It is known as one of
the effective way which help in providing specific salutation for the presented issues in the research.
Different tools and techniques covered in this chapter such as data collection, data analysis, research
design etc. In this section different methods are being employed for gaining evidence. All the tools
and techniques used within the study will be explained in detail with the valid justification.
3.2 Research philosophy
Research philosophy is known as the method in which cover all the principal through which
all the information can be collected and analysed. It is considered as one of the important
components in research methods (Abidin, Rusli and Khan, 2016). One of the main motive of the
research is to conduct the study with the goal of accomplishing the desired results. Thus, it is
considered as one of the important form of carrying out research in an effective manner.
Epistemology is known as the brand of the research philosophy which consider the nature and scope
of knowledge. Along these lines, it helps in procuring enquiry about the particular kind of learning
upon particular subject to be accomplished. Epistemology portrays that data is considered as
substantial inside every novel circumstance and it doesn't differentiate from situation to condition
(Kalra, Phadnis and Joshi, 2017). Prevalently there are two sorts of research philosophy, for
instance, positivism and interpretivism. These both techniques for understanding are varying from
each other and thusly helps in finishing the research. Positivism analyse insinuates that it helps in
assuming that the fact of the matter is of stable nature which could be either show and saw from the
viewpoint of investigation objectives. On the other side, interpretivism rationale could be described
as for the most part not sensible to assemble data and information in connotation with knowledge
related to the specific topic.
The present research is based on investigating the growth challenges faced by SME while
expanding business in a retail sector., therefore interpretivism philosophy has been applied by the
scholar. It will assist in selecting qualitative set of data in respect to inspect the study. Along with
this it aids in understanding growth challenges that can impact River Island. Hence, it can be said
that interpretivism philosophy emphasise on collecting important information and gain suitable
findings which help in gaining important information related to overcome the growth challenges
(Landau, Mitnik and Lev-Ari, 2016).
3.3 Research approach
The idea of research approach can be alluded to as the way in which the expert leads the
examination forward. It is specified as the arrangement that enhances the legitimacy of the research

to a righter direction (Hwang, and Anzai, 2016). There are two sorts of approaches which can be
considered by the scholar such as inductive and deductive. Inductive approach is known as
inductive reasoning which lead to start with observation and theories which are proposed towards
the end of the research process. It leads to start with the detailed observation of the world which
lead to moves towards generalisation ideas. On the other side deductive approach is that which
concern is to develop a hypothesis based on existing theory. Basically, it is concern with the
deducting conclusion from premises (Mammen, Norton and Butz, 2016). The present research is
based on investigation the growth challenges faced by SME while expanding business in a retail
sector therefore inductive approach has been selected by the scholar. Reason for selecting this
approach is that it is linked with the qualitative methods of data collection and analysis. Along with
this it works in such as manner that first researcher focusses on specific observation to broader
generalisation and theories. Inductive approach is flexible because in this investigator do not follow
any predetermine information.
3.4 Types of research
This reflects that kind of research which is being conducted. There are two types of research
types that can be consider by the scholar that are qualitative and quantitative (Muriana and Vizzini,
2017). At the time of conducting thematic tool the qualitative research type can be applied. It can be
undertaken at the time when researcher need to address the behaviour of population covered in the
study. In contrast to this, quantitative research type is considered as the time when entire research
is need to be carried out on the basis of numerical form. It is considered as a way through which
researcher can gain valid outcome. In addition to this, it facilitate the scholar to conduct the research
in well mannered. The aim of present thesis is to investigate the growth challenges faced by SME
while expanding business in a retail sector therefore, qualitative tool has been applied (Raynor,
Ayubcha and Alavi, 2017). Due to this reason it make utilisation of thematic technique in respect to
measure the challenges which can be faced by scholar. It is effective enough in respect to make
information more reliable.
3.5 Research design
A research design is known as the set of methods and process which can be undertaken at
the time of gathering and analysing of information in respect to address the research problem.
However, there many authors who argue that research design is known as the choices of methods
among qualitative and quantitative (Attar, Haghighat. and Ghassemi, 2016). There are few
essential elements in the research design which cover research strategies and methods linked with
the data collection and evaluation.
There are different types of research design which can be considered by the scholar at the
time of conducting research such as exploratory, descriptive, explanatory etc (Médici and Allen,

2016). exploratory research design is that which is considered with the aim of investigating
particular aspects of the research area. However, it does not provide any final or conclusive answers
based on research questions. On the other side, explanatory research design is considered as the
time when not research was conducted before on particular topic before. This type of research
design lead to focus on explaining the aspects of the study in detail. At last descriptive research
design is known as the statements of affairs because it is present with the scholar without having
any control over variable. This design is undertaken with the aim to shed lights on current issues
and problem with the process of gathering information that enable to describe the situation (Peter,
Werner and Alavi, 2017)
The present research is based on investigating the growth challenges faced by SME while
expanding business in a retail sector, therefore descriptive research design has been adopted by the
scholar. Through the help of this scholar can easily describe the characteristics of the population
which is covered in the study. Along with this, it helps in gathering in depth information which is
better as per the qualitative study (Bathelt and Glückler, 2017). The main reason for selecting this
method is that it assist in gathering large amount of information on growth challenges faced by the
River Island in the retail market.
3.5 Data collection methods
Data collection is considered as one of the important method in the entire research which
will help providing depth information on the selected topic that is investigating the growth
challenges faced by SME while expanding business in a retail sector (Cooper, Desjardins and Croll,
2016). At the time of conducting a research it is important to gather information from different
sources which help in arising valid conclusion. It will also help in making research more reliable
and valid. Two methods of data collection are primary and secondary.
In primary that information is collected which is new and not even published by any author.
It is mostly gathered at initial time in order to gain specific information on the selected topic. Tools
which can be consider for selecting such primary information are survey, interview, questionnaire
etc. It is important for the researcher to select suitable method for collecting new information as it
lead to affect the findings of the research. On the other side, secondary information is that which is
not new as they are already published in books and journals by different authors. These,
information’s are basically second hand but they are valuable in respect to support the findings of
primary research and to make it more authentic. To collect secondary information researcher can
consider, books, journals articles etc (Toye, Williamson and Lamb, 2016).
For the present research both primary as well as secondary method will be considered in
order to developing understand related to the growth challenges that can affect the River Island. In
primary information will be collected through survey method. In this, questions will be asked from

12 managers of River Island. While secondary information will be collected through books,
websites, journal articles etc. Reason for selecting primary method is to gain information which is
new and specific for the present topic. it will help in understanding factors that are becoming
challenges in the growth of SME’s.
3.6 Sampling
The process which is related with the sampling is important in respect to save time and cost.
However, it is not easy for the scholar to conduct survey with the entire population (Tight, 2016).
Therefore, sampling help in providing chance to select respondents from entire population. With the
use of this approach, researcher can easily narrow down the universe into sample. In addition to
this, it is considered as strategies that help in reducing the complexity at the time of collecting the
dat. Here are two methods of sampling which can be consider by the scholar that are probabilistic as
well as non-probabilistic. In probabilistic sampling method each of the respondents is get equal
chance of being selected. Different sampling method in the probabilistic are purposive sampling,
random sampling etc. for the present research purposive sampling method will be consider by the
scholar (Creswell and Poth, 2017). Here, 12 managers of River Island are selected who provide
depth information related to the growth challenges faced by their company.
3.7 Data analysis
Data analysis is known as important aspect within the research which help in analysing the
gathered information in an effective manner (Winit‐Watjana, 2016). Researcher can easily convert
all the raw information collected from primary and secondary sources in respect to gain valid
outcome. Tow techniques of data analysis are qualitative and quantitative. Quantitative is
considered as that technique in which is all the gathered information is presented in numerical form.
There are different statistical tools which are applied such as Z-test, Chi-square test etc. On the
other side, qualitative is techniques in which researcher present the information in non-numerical
form. Several themes are prepared in this which help in analysing the information in a systematic
manner.
The present research is based on investigating the growth challenges faced by SME while
expanding business in a retail sector, therefore qualitative techniques is considered by the scholar. It
is one of the effective technique in which thematic analysis is undertaken by the scholar (Mebius,
Kennedy and Howick, 2016). Several themes are prepared on the basis of response of managers
and interoperation is done. Along with this, to support the findings different themes and charts are
prepare by the scholar that can help in presenting the findings in an effective manner.
3.8 Validity and reliability
There is high significance in respect to using different tools and methods in respect to carry
out the dissertation in an appropriate manner (Bailly and Comino, 2017). In context to this aspect

reliability and validity take place while carrying out the research. In respect to raise validity and
reliability of the study, there are different types of aspects which have been undertaken by the
researcher. The aim of the scholar is to conduct study in well mannered therefore all the information
is collected from the authentic sources. The reason for doing this, is that copyright protected data
sources are considered as highly reliable information which help in getting valid outcome. Further
on secondary information which is carried out by the scholar help in reaching the aims and
objectives of the research. There are different themes have been developed on the basis of aim.
This is as aspect which reflects the suitability of the collected information (Toye,
Williamson and Lamb, 2016). All the latest books and articles are considered by the scholar for
collecting the information with the aim of gaining and developing knowledge related to the aspect
of growth challenges. Hence, it reflects that all the collected information is highly reliable and valid.
Apart from this, all the tools and techniques undertaken by the scholar are highly reliable and valid.
For the present research qualitative investigation has been selected on the basis of nature of study.
Therefore, it can be stated that all the tools and techniques are logically linked with the research
types and design to a large extent.
3.9 Research ethics
Research ethics are known as essential at the time of conducting research. The scholar
cannot carry out investigation in an effective manner without considering ethics. For the present
research the ethics which are required to be undertaken by the scholar for making research highly
effective and efficient (Peter, Werner and Alavi, 2017). At the time of conducting primary
research it is important to ensure that prior permission is taken by the River Island. Along with this
no respondent should be forced to take participate and reason for conducting survey need to be
made clear in front of them. It will help in getting appropriate opinion and views on growth
challenges faced by company. Apart from this researcher need to keep all the personal information
of respondents confidential. Further, information should be destroyed when not in use or after a
fixed period of time. On the other side, at the time of carrying out secondary research it is important
to collect information from authentic sources. While collecting information from secondary sources
it is important to ensure that all the data is not used by as it is. It may be lead to occur chances of
plagiarism. Along with this all the information is properly cited in order to make it authentic. At last
all the collected data is not shared with anyone as because it can be misused. In respect to avoid
this, proper division need to be done of all the activities which is considered by the scholar (Edson,
Henning and Sankaran, 2016).

3.10 Research limitations
At the time of conducting a research there are various types of limitation which can be faced
by the scholar. It is essential to undertake proper measure in respect to reduce limitation which can
affect the study. Here below are provided some of the limitation that are as follows:
Aims and objectives: Aims and objectives are the base of the research and it is essential to
undertake right steps in order to make proper analysis of it in an effective manner (Wright,
Wahoush. and Jack, 2016). If scholar do not frame aims and objective then it can become tough to
reach the valid outcome. Regarding this, it is important for the scholar to frame aims and objectives
in an appropriate manner.
Selection of methodology: There are various methods and approaches that are need to be
undertaken in respect to carry out research in systematic manner and attained the goals. At the time
when methodology is not selected properly, then it leads to put negative impact on results (Kerr,
Eckert and Wandwabwa, 2016). There are different sources from where data can be collected on
the selected topic. Therefore, researcher should make proper selection of the sources which help in
concluding valid results.
 Limitation of time: While conducting research there are different types of activities which is
required to be conducted on time. As delay in one activity can increase the time period of
other activities.
Limitation of resources: With all the activities of the research, there are certain type of cost is
associated. It is essential that proper planning is done so that all the activities can be completed
without charging much cost (Landau, Mitnik and Lev-Ari, 2016).
 Collecting information: In respect to collect information there are 12 managers of River
Island are selected. Time is required to be consider from respondents in which questionnaire
can be fill by them. If appropriate information is not being able to provided by the scholar
then it can become limitation for the scholar.
Conclusion
From the research methodology chapter, it is concluded that there are different types of tools
and techniques which can be consider by the firm in respect to carry out research. Data collection is
considered as important part of the research which can help in analysing the collected information
and come up with valid outcomes

CHAPTER 4: DATA ANALYSIS
4.1 Introduction
The data analysis chapter of the dissertation is incorporated with the important information
which is related with the study and analysis it in depth way. The present investigation is based on
investigating the growth challenges faced by SME while expanding business in a retail sector, Here,
the scholar has prepared several questionnaires which include wide range of options. It would be
effective enough in respect to carry out the whole research in a well-structured manner. The present
chapter will undertake thematic analysis of the collected information in line of the research aims
and objectives. Different charts and tables are prepared that will help in presenting the findings in
an effective manner.
4.2 Thematic analysis
Thematic analysis of the report is completed with the support of constructing appropriate
themes in the output form and detailed analysis of the same is provide below.
Theme 1 River Island company focus on growth and development
1. Does River Island company focus on
growth and development? No. of respondents Percentage
Yes 5 41.
No 4 33.
Do not know 3 25
12 100
Interpretation and analysis: According to the collected information, it has been found that out of
12 respondents, 5 said that River Island company focus on growth and development. It can be stated
that according to their view River Island is trying to expand its business in different geographical
area. 4 said company do not focus on growth and development. However, remaining 3 do not know
about it. Hence, it reflects that majority of respondents know efforts put by company for the growth.

Theme 2 River Island is facing growth challenges
2. Do you think River Island is facing any
growth challenges? No. of respondents Percentage
Highly agree 3 25
Agree 4 33.
Neutral 2 16.
Disagree 1 8.
Highly disagree 2 16.
12 100
Interpretation and analysis: From the above chart it is interpreted that out of 12 participants, 3
participants highly agreed and 4 only agreed that river Island is facing any growth challenges. It
shows that most of the respondents analysed different types of issues which are faced by the firm.
They work in such areas which help in understanding requirements of the companies and things
which become barrier. At the same time 2 respondents only highly disagreed and 1 only disagreed
with the given statement. Apart from this, 2 participants were not agreed nor disagreed because of
less knowledge related to the growth challenge. Few respondents are not agreed as because they do
not have much ideas related to the strategies adopted by the firm in order to accomplish growth and
development.
Theme 3 Technological obsolescence main challenge faced by River Island
3.. According to your opinion what are the
main challenge faced by River Island? No. of respondents Percentage
Technological obsolescence 5 41.
Marketing problem 3 25
Lack of skilled employees 4 33.
12 100

Interpretation and analysis: According to the collected information, it has been found that out of
12 respondents,5 think that technological obsolescence is the main challenge faced by River Island.
They have much knowledge related to the new technology and cost which is charged while
implementing. Old technologies adopted by them are not enough effective in respect to accomplish
growth. However, 3 replied that marketing problem can be challenging for the River Island as
because needs and wants of customer changes frequently which company cannot avoid. In addition
to this remaining 4 participants stated that lack of skilled employees is the challenge faced by River
Island. As they stated that to carry out business in an effective manner it is important for the firm to
hire highly skilled employees who can work hard. Skilled employees are important for the firm.
Theme 4 Deficient of managerial and technical skills hamper growth and development of River
Island
4. Does deficient of managerial and
technical skills hamper growth and
development of River Island? No. of respondents Percentage
Highly agree 5 41.
Agree 4 33.
Neutral 0 0
Disagree 2 16.
Highly disagree 1 8.
12 100

Interpretation and analysis: From the above chart it is interpreted that out of 12 participants, 4
participants highly agreed and 5 only agreed that deficient of managerial and technical skills
hamper growth and development of River Island. Managerial and technical skills are effective
enough in order to carry out entire business activities in an effective manner. On the other side, 2
respondents only highly disagreed and 1 only disagreed with the given statement. As per their views
managerial skills are used for managing and carrying out the work not for the company growth.
Theme 5: Access to finance is a growth constraint for River Island
5.) Do you think access to finance is a
growth constraint for River Island? No. of respondents Percentage
Highly agree 3 25
Agree 4 33.
Neutral 1 8.
Disagree 2 16.
Highly disagree 2 16.
12 100

Interpretation and analysis: From the above chart it is interpreted that out of 12 participants, 3
participants highly agreed and 4 only agreed that access to finance is a growth constraint for River
Island. Finance is essential for the growth of the firm as because company need to pay to labours
and pay other expenses for which availability of finance is important for River Island. At the same
time 2 respondents only highly disagreed and 2 only disagreed with the given statement they do not
deal with the changes company handle while carrying out business activities so they do not have
much knowledge about it. Apart from this, 1 participants were not agreed nor disagreed because of
less knowledge related to financial issues. Within the firm different types of responsibilities are
handle by managers so they provided different views related to the use of finance. It is not easy for
the firm to access finance from different sources due to which it lead to become growth constraints
for them.
Theme 6: Government put any efforts to uplifts River Island business
6.) Does government put any efforts to
uplifts River Island business? No. of respondents Percentage
Highly agree 4 33
Agree 5 41
Neutral 1 8
Disagree 2 16
Highly disagree 0 0
12 100

Interpretation and analysis: According to the collected information, it has been found that out of
12 respondents, 5 participants highly agreed and 4 only agreed that government put efforts to uplifts
River Island business. They have knowledge related to the efforts put by government in respect to
help their company. Government lead to provide large number of capital at less price due to which
it become easy for them to conduct business activities in an effective manner.
At the same time 2 respondents highly disagreed with the given statement. They do not know
initiation taken by government as they are recently hired within the firm. Apart from this, 1
participants were not agreed nor disagreed because of less knowledge related to the government
efforts. Hence, it is analysed that government efforts put on to uplifts the challenges of River Island.
Theme 7: Alternative finance proposal is the efforts government put for growth of River Island
7.) According to your view what efforts
government put for growth of River
Island? No. of respondents Percentage
Alternative finance proposal 6 50
Support, advice and resources 4 33
Employment allowance 2 16
12 100

Interpretation and analysis: From the above chart it is interpreted that out of 12 participants, out
of 12 respondents, 6 state that alternative finance proposal is the efforts government put for growth
of River Island. They know that government has provided various alternative finance proposal in
which company need to pay less interest on loan. on the other side, 4 replied Support, advice and
resources because is the effort which government should put because to carry out business
operations resources are highly required without it success cannot be achieved. While remaining 2
said employment allowance is the government effort to overcome the growth issues faced by River
Island. If employment is not payed on time or provide any type of benefits then it can create issues
for them while carrying out business activities. Hence, it is analysed that different managers have
provided various opinions related to overcome the growth challenges.
Theme 8: Competition is the major challenge faced by River Island
8.) Does competition is the major
challenge faced by River Island? No. of respondents Percentage
Highly agree 3 25
Agree 6 50
Neutral 0 0
Disagree 2 16
Highly disagree 1 8
12 100

Interpretation and analysis: According to the collected information, it has been found that out of
12 respondents, 3 participants highly agreed and 6 only agreed that competition is the major
challenge faced by River Island. As per their views, there are many companies who are operating
business in the retail sector which lead to make tough to survive for small business. At the same
time 2 respondents only highly disagreed and 1 only disagreed with the given statement.
Competition is not much bigger challenges it is important for company to make innovative products
and services for customers so that sales and profit can be enhanced.
Theme 9: Not satisfied with the current strategy adopted by River Island to overcome growth
challenges
9.) Are you satisfied with the current
strategy adopted by River Island to
overcome growth challenges? N o. of respondents Percentage
Highly satisfied 2 16
Satisfied 1 8
Neutral 1 8
Dissatisfied 5 41
Highly dissatisfied 3 25
12 100

Interpretation and analysis: According to the collected information, it has been found that out of
12 respondents, 3 participants highly dissatisfied and 4 only dissatisfied with the current strategy
adopted by River Island to overcome growth challenges. They know very well about strategies
adopted by company. they think company need to make changes in their strategies which will help
in making improvement. At the same time 2 respondents only highly satisfied and 1 only satisfied
with the given statement. They do not about the strategies adopted by high level management. Due
to less involvement they are not satisfied with the strategies. Apart from this, 2 participants were not
agreed nor disagreed because of less knowledge related to the strategies adopted by River Island.
Theme 10: River Island should develop proper strategy for growth and development
10.) Do you think River Island should
develop proper strategy for growth and
development? No. of respondents Percentage
Highly agree 5 41
Agree 4 33
Neutral 1 8
Disagree 2 16
Highly disagree 0 0
12 100

Interpretation and analysis: From the above chart it is interpreted that out of 12 participants, 5
participants highly agreed and 4 only agreed that River Island should develop proper strategy for
growth and development it is important for development. As per their view for growth and
development company should analyse the market first before developing any kind of strategy. Weak
strategy lead to affect the way of working of employees.
At the same time 2 respondents disagreed with the given statement. As per their view company
should focus on developing appropriate strategy
Apart from this, 1 participants were not agreed nor disagreed because of less knowledge related to
the growth challenges.
Theme 11: Company can consolidate technology to unlock growth challenges faced by them
11.) What company can do to unlock
growth challenges faced by them? No. of respondents Percentage
Focus on customer requirements 3 25
Hired skilled employees 4 33
Consolidated technology 5 41
12 100

Interpretation and analysis: From the above chart it is interpreted that out of 12 participants, 5,
respondents state that company can consolidate technology to unlock growth challenges faced by
them. Technology play important role in respect to make innovative products and services. through
the help of this company can easily reduce its cost and time. On the other side, there are 4 who
replied that hired skilled employees can help in gaining growth opportunities. Skilled employees are
like strong pillar for the company who can help company in accomplishing success. At the same
time remining 3 replied that focus on customer requirements is helpful opportunity for the River
Island. They think that customers are important and their requirement should be fulfilled on time
which help in enhancing customer satisfaction level. It will help in making good position in the
market and for the growth.
Theme 12 Adoption of advance technology help in responding the growth challenges
12.) Does adoption of advance technology
help in responding the growth challenges? No. of respondents Percentage
Highly agree 5 41
Agree 3 25
Neutral 1 8
Disagree 1 8
Highly disagree 2 16
12 100

Interpretation and analysis: From the above chart it is interpreted that out of 12 participants, 5
participants highly agreed and 3 only agreed that adoption of advance technology help in
responding the growth challenges. They know about the benefits of adopting new technology as
they have used various which help in completing the work on time with less cost. Due to this reason
they are in favour of adopting new technologies for responding growth challenges. At the same time
2 respondents only highly disagreed and 1 only disagreed with the given statement. They do not
have much knowledge related to the use of new technologies due to which they not prefer adoption
of advance technology for carrying out business activities. Apart from this, 1 participants were not
agreed nor disagreed because of less experience regarding advance technology. Thus, for an
organisation it is important to make sure that new technologies were using by employees as it is one
of the key of growth of the firm.
Theme 13: River Island need to make changes in its internal environment to overcome growth
challenges
13.) Does River Island need to make
changes in its internal environment to
overcome growth challenges? No. of respondents Percentage
Highly agree 4 33
Agree 5 41
Neutral 0 0
Disagree 2 16
Highly disagree 1 8
12 100

Interpretation and analysis: According to the collected information, it has been found that out of
12 respondents, 5 participants highly agreed and 4 only agreed that River Island need to make
changes in its internal environment to overcome growth challenges. Internal environment is known
as the effective method that can help company in carrying out business in an effective manner.
Company need to ensure that all the business activities are carried out in systematic manner.
Changes in culture, flexibility in working hour need to improve so that it can easily accomplish
success. At the same time 2 respondents only highly disagreed and 1 only disagreed with the given
statement. Most of the respondents do not agreed with the given statement as because as per their
view external factors lead to affect the way of working.
Theme 14: Lack of management skill is the Internal challenges River Island need to overcome to
respond growth opportunities
14.) According to your opinion which
internal challenges River Island need to
overcome to respond growth
opportunities? No. of respondents Percentage
Lack of capital 2 16
Lack of management skill 4 33
Poor procedure 3 25
Ignoring risk 3 25
12 100

Interpretation and analysis: From the above chart it is interpreted that out of 12 participants, 4
said that Lack of management skill is the internal challenge River Island need to overcome to
respond growth opportunities. Poor management lead to affect company in negative manner. It is if
manager do not posses managerial skills then employees may face stress and anxiety.
On the other side, 3 replied poor procedure and 3 said ignoring risk. However, reaming 2 thing that
lack of capital is the issue which company should address in respect to gain growth opportunities.
Different respondents provided various views as because of the lack of skills and knowledge. It is
important for company to focus on all the issues presented by manager and make improvement in
them that can help in improving the internal environment and bring changes within the firm.
Theme 15: Selling products online is effective strategy for River Island
15.) Do you think selling products online is effective
strategy for River Island? No. of respondents Percentage
Highly agree 3 25
Agree 4 33.
Neutral 1 8.
Disagree 2 16.
Highly disagree 2 16.
12 100

Interpretation and analysis: According to the collected information, it has been found that out of
12 respondents, 3 participants highly agreed and 4 only agreed that selling products online is
effective strategy for River Island. At the same time 2 respondents only highly disagreed and 2
only disagreed with the given statement. However, remaining 1 was neither agreed nor disagreed
with the provided questions. Hence it is analysed that respondents are aware about the products and
services sold by company online. At present people are more familiar with the products on
websites. Therefore, it is considered as one of the effective strategy in respect to sale product online
and make profit.

CHAPTER 5: DISCUSSION OF FINDINGS
5.1 Introduction
5.2 Discussion of findings in relation to literature
As per the data analysis chapter, it was found that there SME lead to face lots of challenges
while carrying out business activities and accomplish growth. Discussion of findings reflects to
operate business in retail sector is not easy task. There are wide range of issues such technological
barrier, access to finance which can create barrier in growth,
These findings are consistent with literature review as, growing business stand up to an
extent of troubles. As a business creates, unmistakable issues and openings ask for various courses
of action - that worked multi year back may be or not the best approach. For an organisation it is not
easy to sustain in a competitive market as because small and medium size enterprises faced ample
of challenges. Further, findings show that technologies play significant role in respect to accomplish
success as they assist in making innovative products and services for customers. Through adopting
advanced technology company avoid chances of mistake and increase the time of productivity.
Technology is known as the another factor which is critical for the growth of SMEs. As per the
scale of operation for company it is not easy to invest in research and development activities but
require to adopt latest technologies which are available in the market. Information technology
which can be used by the firm and it is effective tool which help in providing online information
related to the products and services liked by customers.
Furthermore, the findings from literature review shed light on technological factor. In the retail
sector growth and progress of business unit is largely depends upon the technology and innovation.
Technological innovation assumes critical part in helping independent venture undertaking in
making development and progress. It likewise helps business element in encouraging development
system and enable endeavour to enhance their nature of items and also benefits.
On the other hand, research findings show that some that lack of managerial and technical skills can
create problem for the company. there are various managerial skills which are involved in assigning
responsibility to other people at the tome of completing the work. Delegation skills,
communication skills, negotiation skills, strategic planning etc. strategic planning is known as the
essential business activity. Company directions and making decision related to the allocation of the
resources of capital and people. Further it is identified that there are few skills which small
business manager should hold such as multi-tasking decision making, leadership, motivation etc. it
is important for manager to oversees all its employees and keep their abilities and weakness in mind
while prioritising different projects. It is essential for manager to look at the area in which company
can be improve .

Apart from this, by reviewing previous studies is it identified that for small medium business
enterprises it is important to ensure that they meet the needs and wants of customers on time
without delay which help in maintaining the customer base for longer time. In addition to this,
Small business owner need to tap into their people management skills at the time when it comes to
plan and they can accomplish by touching base with their customers in respect to find out
challenges. Hence, shows the consistency between collected primary and secondary data. Access to
finance is one of the main constrain for the growth of River Island bcuase without fund company
cannot carry out daily operations. In addition to this, the data collected from secondary research
also reveal that Alternative finance and support resources are the essential requirement in the
organisations suggested by Under which small business organisation sometimes fails to access the
capital immediately. Moreover, findings of the studies done previously shed light on effectiveness
of the way strategies that can help in overcome the barriers and help in growth and development.
Therefore, collected primary and secondary are related to each other and both directed towards the
same aspect.
The research findings show that there are many internal environmental factors which are
creating barrier in the growth and development of the company. Such as lack of management skills
is one of the problem which is very difficult at the time of dealing because size of the senior
management is limited. Therefore, these areas if weakness could be in marketing, finance, human
resources area in which present managers are not highly experts at time of dealing with the issues.
Further it is analysed that lack of information related to what is working and what is not in the firm
can be issues. Without proper planning company can face losses. A proper plan helps in alerting to
inconsistencies which is required to be managed for instance, lack of capital, and other resources
which important to fund the growth projected. Linked to this secondary research findings it clearly
reflects that poor procedures are known as the constant challenges which is faced by SME because
in it they are trying to manage with the limited resources. Hence appropriate efforts with less time
and effort help in investing upfront.
From the literature review finding it is analysed that online selling is one of the effective
strategy which can help in growth of the firm. People are known more diverted toward the online
purchasing and it also help in developing image of brand in front of customers. From the literature
review findings, it is analysed that poor procedures is the another barrier in small scale business that
gives the major goals and objective performance work. This poor performance might be decrease
capacity level of the business. Hence, shows the consistency between collected primary and
secondary data

CHAPTER 6: CONCLUSION & RECOMMENDATION
6.1 Conclusion.
From the basis of above research, it has been concluded that SME companies has facing
many up and downs in retail sector as per the research findings. The big challenges facing by the
small business growth in competitive market. Present research was based on River Island which is
the London headquartered high street fashion brand having number of worldwide markets. The
objective of the study were determined the current challenges in retail sector which is faced by
small business scale organisations (Stiglitz and Rosengard, 2015). That indicates the high rate of
unemployment and poverty in within the country. These challenges also gives negative impact on
the nature of business growth. As per the research findings and growth, it has been found out that
everyone's interested to grow and emerging the new different trends of fashion that helps to take the
career opportunity further, company faced legal, finance and managerial challenges. Study also
described the in-depth understanding of related issues and also provided ways to overcome from
those issues and challenges. This brings the new growth and faces that helps company to get new
advancing solution making task. Overall, study will have been based on the different facts that
shows the better effective growth and nature of different things. Overall, it makes the overall
activities perfect and fast growing performance. Researcher also been finding the different research
problems that makes the effective learning and growth. Moreover, it has been discussed different
types of challenges such as competitors and technology which is the most competing and long
lasting effective decision making approach. Another major challenges issue are discussed such as
financial, CRM in SMEs. Financial challenge is one of the major challenge in small business are
facing. The capital growth of small businesses' substance and survival. This has been also
introduced new effective challenging growth. For collecting different information researcher also-
used the different research methodologies to accomplished the research aims and objectives.
Research philosophies under which interpretivism philosophy has been applied by the researcher to
take the research in more considering manner. Besides, as according research different other
methodologies are also used and discussed. Such as according to growth manner. Overall, research
also discussed and critical the ways of doing the research in more performing manner. As
accomplished the research aim that to investigate the growth challenges faced by the SME in retail
sector. For that, critical approach adopted by the investigator to bring the report into their final
manner. Such as, they discussed the importance of expanding business by SME in retail sector as a
part of literature review. There were discussed about the importance of growth in retail sector
(Storey, 2016). To enhance the business at same level of other competitors it is necessary to take the
better fast forward decision making approach. Besides, it also helps to take the better decision

making approach and fast forward growth performance. It has been according to new level of
working.
Besides, it also discussed about the importance of expansion level in between the different
growth and challenging behaviour effective task making performance. It also explained the matter
of fact that encourage new beginning and challenging factor. It brings new opportunity and fact that
grow up the business decision making approach. Along with that, these all challenges also affects
the business expansion level Which, also needs to bring new advancing performance making task.
Overall, study has been explained the impact of competition and innovation on the retail
sector. That should also conveyed by the company as well. Innovation and new creativity discussed
the importance of new growth. It also helps to bring the new opportunity and growth. It suggested
by research that, River Island should needs to adopt all changes and new technologies in order to
meet the competition level. It can be said that, advanced technology has provides the new working
and innovation at work place to get the new effective performance. It discussed about the
computerised innovation that specialist and associated by the build its wellsprings of salary with the
help of new computerised manner. Another advanced digital technology will also help to promote
the business activities that makes the proper implementation process which keeps the environment
clean and productive. Through company also recommend and competing the better resource
planning and effectual raw effective work. It also brings new effectual task making performance
that makes the happy and effectual growth. Overall, in order to make the effectual declension
making task oriented performances that makes the process effective and task oriented (). Many facts
and figures has discussed by the research that helps company to take the effective Taneja, Pryor and
Hayek, 2016)performance and take better possibilities to grow.
Overall, study has discussed that in order to meet the needs of customers and compete with
the market competition. Company should acquire cost leadership approach to meet the level of
competition level. This strategy will help River Island to grab the customer attraction and
maintained the level of faith. Overall, it brings new way or matter of fact that gives the better
opportunity and growth. In spite of all that, scholar also collected the data from 12 managers of
River Island that expressed their views in the context of challenges that are facing by the company.
As per the help of questionnaire survey investigator collected some information in respect of
challenges in growth. Such as, when managers asked by researcher that should company focus on
growth and development. On that, managers 41% of managers suggested yes and 33% of that are
suggested no. as per the same further question that is all about the nature of fact and discussing new
effective services. Overall, research has been discussed about different new challenges and growth
that matters for the company expansion. This brings new effective growth and better environmental
channel of making profit distribution. From the analysing the whole research study company will

need to acquire different terminologies and growth that creates energetic environment to accomplish
the business objectives and growth (Ward, 2016.). Moreover, it brings new effective ways of doing
the business. From the basis of above section growth and challenging behaviour it gives better
growth oriented results and business expansion growth.
6.2 Recommendation.
In terms of considering the challenging growth for the company is that to take the new step
further to growing business expansion growth more challenging that make the proper effective
process that helps to take the new step further. In terms of creating new market growth. Company
should adopt some following decision making approach in terms of new creating work. Such as
serving heterogeneous market for such customers to attract towards the business services. River
Island needs to adopt unique product strategy to appoint general tasking performance. That helps to
take the better effective growth. It has been also suggested to company that promote the better
growth performance and long lasting stability in the competing market. Besides, another strategy
recommended by the scholar is that, focussing on the innovation process, customisation and
planning to new product development to maintained the proper stability in the market competition
(Wynarczyk and et.al., 2016). Global retailers are the highly competitive and big for small scale
medium enterprises. It also accomplished the effective process making task that affect the business
organisation and long lasting effective performance. To meet the global competition level company
also needs to enhance the operational effectiveness to meet the needs of infrastructure. Besides, it
also helps to recover the new challenging growth and effective process making work. On the other
hand it also makes the proper implementing process that makes the proper image in front of the
customers and market competitors. Overall, it makes the proper implementing and self evaluate
process in order to meet the concept level of effective performance. Overall, it provides the best
growing performance and growth making performance. Another focussing area on which company
needs to consider is that improving supply chain operation s to meet the challenges' growth and get
overcome from the issues. It brings new opportunity and best goal oriented process. Supply chin is
the efficient sourcing practices that helps to managing the inventory turns and overall supply chain
management in order to enhance the profitability growth. Besides, operations is the another factor
of growth that helps to evaluate the long term success and growth. Overall, it brings new services
and growth.
It brings new services and growth in order to meet the needs of the organisational goals.
Growth challenges are the new influential task oriented performance goals that breaks the long
lasting performance that also affect the new challenging growth. Another, effectual and effective
process overall, it brings new better opportunity and growth in order ton meet the needs and target

gaols from the activities this is the long lasting performance making task as well. Overall, it brings
new challenges and fast forward (Wynarczyk and et.al., 2016).
Another recommending process to keep the stability in the market as long term that is
customer engagement process that makes the proper implementation process and long term faith
and loyalty. Company should also encourage the better affectivity and growth in terms of making
effective growth making performance. Along with that, it provides better growth and long lasting
performance making task in order to meet the needs of the organisation objectives. Along with that,
customers are the more challenging and long effectiveness. Long term relation with the company
will make the effective learning process that makes the long term relationship between lasting and
effectiveness. Moreover, it brings new effectiveness and long lasting performance and effectiveness
and long adjourning performance. Along with that, it makes the long lasting performance making
task that affect the business motivation and long lasting. However, many retailers still rely heavily
on legacy systems and outdated performance making task making performance. This is the best
recommended strategy should company adopts in making good effective service level performance.
In order to meet the needs oriented growing matter of fact that affect the business activities. Retail
industry is the long lasting effective performance making task in terms of making good skills and
performance oriented work.
This work is effective and long lasting impactful making performance in order to meet the
needs of the organisation (Wynarczyk and et.al., 2016). Over loading and well effective
performance making task. On the other side company also needs to required the long adopting
growth and challenging growth in order to meet the needs of the customer satisfaction level.
Through which small scale industry can better overcome from the above discussion and
recommended strategies that is useful for the River Island to make the proper implemented process
of things. Overall, it gives the better services and long lasting performance tasks. For transformation
to be successful, retail brands have a clear focus on understanding their customers intimately,
providing a highly personalised their customers. This makes the proper implemented behavioural
task. This makes the effective process and effective performance making task. Along with that, it
also helps to take the new better advancing performance making task.
Retail industry is the most competitive and most challenging growth. This brings the new
effective process and more challenging growth that makes the proper implementation process
making task. In order to influence the effective performance making task. Company should also
include the customer attraction approach and making fast forwards decision making approach.
Another some activities are given below should adopted by the company.
Climate chain: to meet the competitive advantageous and compete with the organisations
River Island should adopt the best effective performance making business activities. Company also

needs to adopt fair corporate social responsibilities in order to meet the needs of the organisation
goals. Overall, it brings customer faith and loyalty.
Quality: Another strategic strategy should adopted by company is that to stable the product
strategy and long lasting performance. This is the another factor should abide by the organisation
goals.
Variety of differentiation: in order to attract the growth challenges company also needs to
make the best effective challenging material growth. It keeps attracting customers and fast forward
results (Wynarczyk and et.al., 2016).
Low cost leadership: this is the best approachable pricing strategies that should company
needs to adopt should needs to carry long lasting performance and also helps to retain the customers
in long term manner.

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3

Appendix
4

Questionnaire
1. Does River Island company focus on growth and development?
 Yes
 No
 Do not know
2. Do you think River Island is facing any growth challenges?
 Highly agree
 Agree
 Neutral
 Disagree
 Highly disagree
3.. According to your opinion what are the main challenges faced by River Island
 Technological obsolescence
 Marketing problem
 Lack of skilled employees
4. Does deficient of managerial and technical skills hamper growth and development of
River Island?
 Highly agree
 Agree
 Neutral
 Disagree
 Highly disagree
5.) Do you think access to finance is a growth constraint for River Island?
 Highly agree
 Agree
 Neutral
5

 Disagree
 Highly disagree
6.) Does government put any efforts to uplifts River Island business?
 Highly agree
 Agree
 Neutral
 Disagree
 Highly disagree
7.) According to your view what efforts government put for growth of River Island?
 Alternative finance proposal
 Support, advice and resources
 Employment allowance
8.) Does competition is the major challenge faced by River Island?
 Highly agree
 Agree
 Neutral
 Disagree
 Highly disagree
9.) Do you think River Island should develop proper strategy for growth and development?
 Highly agree
 Agree
 Neutral
 Disagree
 Highly disagree
10.) What company can do to unlock growth challenges faced by them?
 Focus on customer requirements
6

 Hired skilled employees
 Consolidated technology
11.) Does adoption of advance technology help in responding the growth challenges?
 Highly agree
 Agree
 Neutral
 Disagree
 Highly disagree
12.) Are you satisfied with the current strategy adopted by River Island to overcome growth
challenges?
 Highly satisfied
 Satisfied
 Neutral
 Dissatisfied
 Highly dissatisfied
13.) Does River Island to need to make changes in its internal environment to overcome
growth challanges?)
 Highly agree
 Agree
 Neutral
 Disagree
 Highly disagree
14.) According to your opinion which internal challenges River Island need to overcome to
respond growth opportunities?
 Lack of capital
 Lack of management skill
 Poor procedure
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 Ignoring risk
15.) Do you think selling products online is effective strategy for River Island?
 Highly agree
 Agree
 Neutral
 Disagree
 Highly disagree
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