Growth of Sustainable Fashion

GROWTH OF SUSTAINABLE FASHION
Growth of Sustainable Fashion
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GROWTH OF SUSTAINABLE FASHION1
Sustainable fashion most commonly known as ethical fashion or eco-fashion is a developing
trend in the fashion industry that promotes the use of sustainable materials. It is one of the most
discussed themes in the textile industry. Sustainable fashion consists of the most eco-friendly
ways in which a cloth or an accessory is manufactured. Processing the raw materials and taking
old garments and then recycling them into new ones are one of the most important parts of this
industry of sustainable fashion. There are various factors such as pollution from raw material that
gave rise to the sustainable fashion industry. This essay will look into the factors that contribute
to the development of sustainable fashion.
The use of the recycled cloths to produce a new garment is one of the ways that
sustainable industry is developing, this recycling process is also known as ‘slow-fashion’
(Pookulangara and Shephard 2013). The use of these recycled clothes gave rise to the industry of
sustainable fashion. The term ‘slow-fashion’ was coined by ecologist Kate Fletcher. The industry
of sustainable fashion grew in the years 1980-1990, this was a global revolution and it changed
the face of fashion (Henninger, Alevizou and Oates, 2016). Few of the most reputed companies
like Patagonia, ESPIRIT, were the first ones to introduce the idea of sustainable fashion in the
market and made it a business idea and started selling clothes under sustainable fashion
(Henninger, Alevizou and Oates, 2016). The seeds and crops that are genetically modified and
the chemical fertilizers that are used for increasing the production of cotton has an adverse effect
on the products and the profit margins also decrease. The textile brands that are bigger in
structure and size have always promoted the idea of sustainable fashion. The science of textile
recycling has been in use since a very long time but has been lost in the recent times because of
the other growing trends. The large consumption and the exploiting the raw materials has led to
the increase in the landfills and has increased the amount of waste generated. According to