Growth Opportunities in Pleasure Foods: An Analysis

This presentation discusses the growth opportunities for Pleasure Foods, an organic food and beverage company, in the UK market. It explores Ansoff's growth vector matrix, analytical tools for evaluating growth opportunities, and the risks associated with expansion. The presentation concludes with the importance of diversification and references for further reading.

Growth
Opportunity

Cover Content
 Introduction
 Ansoff’s growth vector matrix and evaluate the
growth opportunities
 Analytical tools when considering growth
opportunities
 Opportunities for growth, considering the risks
associated
 Conclusion
 References

INTRODUCTION
Growth planning is consider as a strategic business activity that
assist company to plan and evaluate overall growth within the
revenue. Current report is based on Pleasure foods, is a organic
food and beverage company launching their new organic
products in UK with the aim of attainment of competitive
growth in market.

Ansoff’s growth vector matrix
In order to attain competitive advantage, planning is one
of crucial element for company because it provide
path to attain growth opportunities in market place. In
this regards, Pleasure food is a company who wants to
enhance their growth by serving quality products and
services. This is because company also evaluate their
growth opportunities in new market as it can be
beneficial in improving the possibilities of attainment
of competitive edge from its competitors.

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Market penetration: It is considered as an important
strategy that focus in developing company market
share by offering existing products in existing market
for enhancement of profitability.
Product development: For attaining growth
opportunities in market place, this type of strategy is
also effective in which company come with new
products in existing market by improving quality and
some effective modifications within the products
feature.

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Market development: Under this type of strategy,
company focus on selling existing products into a new
market with the aim of capturing larger market share
from its competitors.
Diversification: It is consider as an effective and
important strategy for attaining future growth
opportunities in market place. By using this, company
can also expand their business in UK market.

Analytical tools when considering growth
opportunities
When company expand their business in new market
then they have to considering all the growth
opportunities present in new market. In this context,
Pleasure foods use Porter's generic strategy as it is
effective for company because it provide assistance in
accomplishing the competitive edge over the
competitors in UK market. This strategy includes
different growth strategies including cost leadership,
Differentiation, Cost focus and Differentiation focus
strategy.

Opportunities for growth, considering
the risks
At the time attaining growth opportunities in market,
Pleasure foods includes various risk associated with
new market and its customers. In this regards,
behaviour of customers, new market trends, high
investment are the major issues that company had face
at the time of expanding their business.

Conclusion
As per preceding report it has been summarized that
analysing growth opportunities it important for
business organisation as it provide assistance in
attainment of competitive growth. Along with this,
diversification is also an appropriate growth strategy
that help business in improving their brand presence
and capture customers attention towards its organic
food products. This will assist in attaining competitive
advantages from its competition in UK market.

References
Love, J.H. and Roper, S., 2015. SME innovation,
exporting and growth: A review of existing evidence.
International small business journal. 33(1). pp.28-48.
Mahmoudi, P., and et. al., 2013. Space matters: the
importance of amenity in planning metropolitan
growth. Australian Journal of Agricultural and
Resource Economics. 57(1). pp.38-59.

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