Growth Opportunities, Ansoff Matrix, Funding Sources, Exit/Succession Options, Business Plan and SMART Analysis

UNIT 42 ASSESSMENT

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
1. Growth Opportunities.............................................................................................................1
2. Ansoff matrix in context of Miss-guided company-...............................................................2
3. Funding sources- ....................................................................................................................3
4. Exit/Succession Options-........................................................................................................4
5. Business plan and SMART analysis-......................................................................................5
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Assessment refers to systematic review for making inferences about learning and
development of learners. The basic purpose is to gather relevant information about the
performances of learners (Borisoglebskaya and Sergeev, 2018). This report will highlight the
concepts of growth opportunities, Ansoff Matrix along with their application with the pros and
cons. Apart from this, the study will also elaborate the aspects of funding, exit and succession
options along with preparing business plan for a small and medium enterprise.
MAIN BODY
1. Growth Opportunities
At the time of expanding the business activities, it has been identified that the business
entity have to follow certain path which are filled with lots of opportunities along with
challenges as well. It exists irrespective of specified growth goals and thus require appropriate
planning to avoid such issues while conducting the task.
 Clarified goals: Having clear goals for expansion enable the business to identify the
necessary steps in order to achieve success. This will help in managing the progress as
the manager assign target dates for smaller objectives which lead the basic goal. It has
been created by considering potential risks that might arise in future terms (Weer and
Greenhaus, 2020). This provides clear understanding about the tasks and the time within
which it needs to be completed. However, it might be non-realistic constraints.
 Cash flow: Expansion might expensive and hence requires capital in order to afford
changes or to survive in the existing market area. It requires asking for additional cash
from investors or reinvesting the personal profit margin into innovative manner to
expand business activities. This assist management to know about the requirement of
funds and for which purpose. On the other hand, it might affect by external factors as
well.
 Assessment of requirements: Before even starting expansion of the business,
appropriate assessment of the original requirements of the business should be highly
considered (Colson and et.al., 2021). At this stage, the plan of actions helps a lot as it
provides detailed information about the ways in order to expand the functioning. For this,
set and specified period has been decided by the senior authorities. In order to achieve
1

the targets, a pathway has been generated for successful expansion of the business. It
enables the business planners to act according to the requirements although it might
become happen that unnecessary requirements from past experiences might waste the
time and money of the company.
 Effective market research: Irrespective of the capital, one have to think about the
market conditions as well as the requirements through which one can expand their
business. For this, market research is highly required and the changes and modifications
have been made accordingly. It must be fulfilled and consider each and every aspect that
is extremely beneficial and significant for the growth of the enterprise. It enables the
company to strengthen their position within the market space while it might consume a
lot more time in doing the research and performing questionnaire as well as interview.
 Market adaptions: After the expansion the management have to take necessary actions
in order to attract more and more audience and consumers towards their business entity
(Martono, Yulianto and Wijaya, 2021). If the company wants to expand business into
international market, they have to do research accordingly in the macro environment. It
helps the business to meet differences into the market place however, it might include
costs as well.
2. Ansoff matrix in context of Miss-guided company-
Ansoff matrix is a type of tool utilized by firms to evaluate and plan strategies for
expansion and growth. It includes four elements which has been explained with the help of
choosing Tesco:
 Market penetration: With the help of using this strategy the company sell their existing
products into existing market place. This strategy helps the firm to increase their market
share along with utilizing products by existing consumers. With this company can able to
come in front of special offers over many products in order to increase sales (Prasetyo
and Rahman, 2018). However, it might cause price to lower down throughout the entire
industry and competitors also tries their maximum to match prices of their products and
services.
 Market development: This strategy has been implemented by Miss-guided company in
order to sell the existing products into the new market. With this, the company is able to
2