Growth Opportunities and Funding Sources for Syon Coffee House

Unit 42

Table of Contents
INTRODUCTION ..........................................................................................................................3
TASK 1............................................................................................................................................3
Analyse key considerations for evaluating growth opportunities and justify these
considerations within an organizational context....................................................................3
Evaluate the opportunities for growth applying Ansoff’s growth vector matrix...................5
TASK 2............................................................................................................................................7
Assess the potential sources of funding available to businesses and discuss benefits and
drawbacks of each source.......................................................................................................7
Evaluate potential sources of funding and justification for the adoption of the appropriate
source of fund?.......................................................................................................................9
TASK 3............................................................................................................................................9
Design a business plan for growth that includes financial information and strategic objectives
for scaling up a business.........................................................................................................9
Develop an appropriate business plan for growth and securing investment , setting out
strategic objectives, strategic and appropriate framework for achieving objectives ?.........10
TASK 4..........................................................................................................................................11
Assess exit or succession options for a small business explaining the benefits and drawbacks
of each option.......................................................................................................................11
Evaluate the exit or succession options for a small business comparing the options and
making valid recommendations? .........................................................................................12
CONCLUSION .............................................................................................................................12
REFERENCES..............................................................................................................................13

INTRODUCTION
The first step for growing any business involves the process of planning. Planning is the
initial stage for growing or developing any business. These strategies involves planning in such a
way that there is growth in the company. The financial capacity and status of the company
should be developed with impact of effective planning and strategies. An effective planning
ensures development with continuos growth of the company. These planning includes different
thoughts, ideas and strategies for having backup plans in case of loss incurred by the company.
The members of the team are given direction to run the organisation in such a way that there is
execution of productive work. Planning involves short and long term goals in order to have
implementation of experimented thoughts and ideas. Planning involves co-ordination of
employees to work efficiently in a productive manner for growth of the company. The
organisation chosen in this report is Syon Coffee House, which is a coffee company in UK,
which is well known for its different aromatic coffees with exotic taste (SYON Coffee House,
2020 [Online]). The quality of the coffee is so good that the coffee drinkers can enjoy it at any
time.
This report will cover the PESTLE analysis of Syon Cofee House. It will further cover exit
and succession option which helps in increasing the performance of a company with its various
sources of funding. The opportunities for growth with application of Ansoff's growth vector
matrix and business plan with sources of funding will also be covered in this report.
TASK 1
Analyse key considerations for evaluating growth opportunities and justify these
considerations within an organizational context.
The company of Syon Coffee House, should inculcate effective planning in such a way that it
leads towards growth of the company. There should be different varieties of coffee so that it
matches to different taste of people. These different varieties of coffee should fulfill the needs
and demands of the people according to their taste of flavor (Demmou, Stefanescu and Arquie,
2019). This will help the company in gaining profit which will further enhance its growth and
development. The implementation of strategic model is necessary for growth of a company
which is PESTLE analysis.

This strategic model or PESTLE analysis include factors such as political, economic, social,
technological, legal and environmental. They help in evaluating growth of the company in order
to enhance its development. The objectives and aim of the market can be
achieved though this medium. The Syon Coffee House, has used PESTLE analysis in order to
evaluate the strategic framework for establishing a productive business environment. The
different factors that help in growth and development of the company are mentioned below:
 Political factor: The current political situation of the UK government in reference to
political factor of stable government, administrative system, associate and allies with
impact of Brexit. The policies and rules of the government with its different factors
determine the political factor of Syon Coffee House, Taxation policy and custom duty
helps in evaluating the financial capacity of the company. These political factors will help
in expanding the business in international market. The quality of products should be
maintained in such a way that it can be introduced on an international level by
maintaining the standards of coffee products.
 Economic factor: The current economic factor of UK government in reference to GDP
of the country, diverse economy, foreign direct investment, tax rate, inflation and
unemployment affects the economy. The company of Syon Coffee House, is influenced
by the changing rate of interest with change in foreign exchange rates which determine
the economic factor of a company. The rate of unemployment also plays a major factor in
affecting the economic growth of a company.
 Social factor: The current situation of UK government in reference to population, health
care system, education and income level determines social factors. The changing needs
and demands of the public should be identified by the company of Syon Coffee House.
They must lay their main focus on satisfying the customers as it will help in increasing its
production. The expectations of the customers should be met in such a way that it fulfills
the social obligations of the customers.
 Technological factor: The current situation of UK government in reference to
technological advancement affects the technological factor. There must be
implementation of technologies in order to produce a qualitative product (Ehsan and
Yang, 2019). The use of innovative and creative ideas with aid of technology can help in
producing qualitative coffee products for the company of Syon Coffee House, the proper