Planning for Growth in CafePod: Opportunities, Funding, and Strategies

Planning for Growth

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
P1) The key consideration for the evaluation of growth opportunities and elaborate such
consideration to organisation..................................................................................................1
P2) The opportunities for growth with the use of Ansoff growth vector matrix ..................4
P3) The potential source of funding to business & merit and demerit of each available source 5
P4) Create business plan for growth that include strategic objective and financial data for the
scaling the business................................................................................................................7
P5: success and exit plans for the company along with benefits and drawbacks ................11
CONCLUSION .............................................................................................................................12
REFERENCES .............................................................................................................................13

INTRODUCTION
Growth planning is defined as process by which business activities are organised to earn
profit. It is very useful for growth and expansion of the business. Growth planning enhances the
sustainability of organisation in a comparative market. The main objective is to prioritise the
required resources which helps to acquire highest number of service users to make profit. It is
vital to develop strategies which enhances the growth and productivity. It is very crucial to gain
knowledge associated with the growth planning to access all the business activities effectively. In
this report, the chosen organisation is CAFEPOD which is a coffee shop introduced in 2011 in
UK.
This report deals with all the business tools and materialistic approach for the CAFEPOD
coffee shop. All the growth opportunities, exit options, business plan and success will be covered
in this report. This report emphasises all the roots related to future growth opportunities for the
company which is helpful for the expansion (Sparkman, R., 2018).
MAIN BODY
P1) The key consideration for the evaluation of growth opportunities and elaborate such
consideration to organisation
There are various strategies which is helpful for the growth and expansion of the
company and porter generic is one of them. It provides an infrastructure to make better
understanding to access the business activities for the growth of the company. This is helpful to
guide the CAFPOD coffee shop to expand the business and make profit. It facilitates company to
make comparative advantages. It helps to execute different strategies for the growth of the
company. In context with CAFEPOD coffee shop, there are certain ways of porters model is
mentioned below:-
Cost leadership: Reduction in product cost, helps to lead in the market and make
organisation to sustain in the market for a long period of time. For CAFEPOD coffee shop, it is
very useful strategy to reduce the product cost and attract customers to buy more and more
products. Reduced product cost also helps to gain the right place in the market.
Differentiation: With the help of such strategies, CAFEPOD coffee shop can make a
identification in a competitive market. Differentiation is helpful to attract the customers towards
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the products to make profit. The coffee shop is also making their products and services
differentiated in such competitive market which helpful to grab the opportunity for the growth
and expansion of the company. This strategy helps to offer a strong competition to the rivals.
Cost focus: By using the strategy, company emphasises on cost reduction. Company
seeks to minimize the manufacturing cost but makes sure that is not hindering the quality of the
product. Cost reduction helps to make identity in the market and attract customers to buy
products. CAFEOPOD is using this strategy to make the identity in the market where rivals can
decline the cost to attract huge population of customers.
Differentiation focus: With the help of such strategies, company can offer services and
discounts which is totally different from rivals. Offering different products and services makes
their own identity in such a competitive market which attracts customers to buy more and more
products. It is very crucial to make differentiated plans in order to grab the growth opportunities
for the company.
In context with CAFEPOD coffee shop, all of the above mentioned strategies is useful
but is cost leadership is considered as highly applicable strategy. With the help of this strategy
company can offer their services to customers with the surety that they are getting the quality
products with the best price. Cost reduction is helpful to make achieve growth opportunities for
the company. This is highly applicable to earn high market share and grab growth opportunities
for the company. Company also develops strategies to resolve prominent issues (Rufini, F.,
2018).
PESTLE analysis
Pestle analysis is useful to analyse the different environmental factors which factors and
hinders the business activities. All the external factors are deeply analysed to evaluate their
impact on the performance of organisation. This strategy is highly applicable for the CAFEPOD
as it helps to access threats and opportunities in external business environment.
Political factor: Stability and sustainability of the company totally depends upon the
political segment of the nation. In UK, Brexit is effecting the stability of politics which is
negatively affecting the activities of the organisation. At the time of separation of UK from the
European union, Brixit is well associated with the politics and always hinders the organisational
operations. Raw material of CAFEPOD gets imported from EU which get hinders by the
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