Planning for Growth: Evaluation of Growth Opportunities and Strategies for Merchants and Mills

Planning for Growth

Contents
INTRODUCTION...........................................................................................................................1
P1: Evaluation of growth opportunities with the proper justification..........................................1
P2 Ansoff matrix for Growth analysis.........................................................................................3
M1: Option for growth to Merchants and Mills to achieve competitive advantage....................4
D1: Evaluation of option associated risk ....................................................................................4
P3 various sources of fund to explore the business.....................................................................5
M2 justification and analysation to recommended source of fund:.............................................6
D2 Evaluation of recommended source of in with respect with Merchant & Mills....................6
P4 Characteristic business strategy to M&M involving its strategic objectives and financial
information to explore the business.............................................................................................7
M3 detailed business strategy involving vision and plans of firm to expansion of firm.............8
D3 business strategy describing the efforts of firm to apply plan in achieving the aims of the
business........................................................................................................................................8
P5 succession and exit choices to small firm...............................................................................9
M4 comparative Evaluation of recommended Exit or Succession option.................................11
D4 analysation of the recommended choice justification to M&M...........................................11
CONCLUSION .............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
The planning for growth is refer as essential component that show organised statement of
firm aim and purpose. It usually consists of vision that is based on organisation and elaboration
of operation to well performed to make achieve towards the firm goals and objective for further
growth and development. It is well evaluated that business needs to vision expand the scale of
their business, they business growth plan to defined the new vision for company and develop the
appropriate growth strategies to follow the make path (Ahmad, and Ahmad, 2019). It needs to
determine available opportunities in the market which is showing the behaviour which is
competitive advantage. In this report, the major of discussion is based on growth planning of
Merchants and Mills. The chosen above have small based retail fabric store in Rye, established
in England that they are initially and finally deal with handmade fabrics, cloth roll, weaving,
sewing button and so on which is based on various factor. It is also analysing that they are
elaborating the PESTLE analysis which may create impact on the porter and other essential
measurement which is required in order to create factor that is bounded to grow the business on
larger scale. Further, the source of fund it will require to expand the business will also be dealt in
this report. Therefore, they also include exit and succession option for the firm which is in this
report (Alam, and Uddin, 2019).
P1: Evaluation of growth opportunities with the proper justification
PESTLE Analysis
It is referring as the framework to analyse the external business environment and it show
impact on the business. It usually includes the evaluation of six factor that impact the firm that is
political, economic social, technical, and legal factor that constitute the macro environment of
the business. In addition, PESTLE analysis of Merchants & Mills that is given hereunder
(Brinckmann, Dew, Read, Mayer-Haug, and Grichnik, 2019).
Political factor: The factor which is based on the various government policies, international
trade policies and also based on the proper regulation of foreign countries which is fall under the
political factor. Therefore, due to emergence of lockdown, UK fashion industry is well deal with
lot of sustainability as number of imports of fabrics and other component which is related with
clothing made in Europe. It is also analysing that the challenge within trade relation after the
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