The assignment requires the creation of a business plan for a VoIP service provider in the UK. The plan should include details on finance, planning, production, marketing, and sales strategies. The company aims to become one of the top service providers in the VoIP industry in the UK and eventually globally. The plan covers various aspects such as sending introductory letters, bidding on government projects, advertising through magazines, newspapers, TV stations, radio stations, and listing on yellow pages ads.