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Professionalism in Responding to Allegations: A Case Study of GSK

   

Added on  2019-09-19

10 Pages2349 Words229 Views
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Running Head: GSK GSK Case Study
Professionalism in Responding to Allegations: A Case Study of GSK_1

GSK Case Study1Table of ContentsIntroduction......................................................................................................................................3Lesson Learned................................................................................................................................8References........................................................................................................................................9
Professionalism in Responding to Allegations: A Case Study of GSK_2

GSK Case Study2Introduction In this present paper, we will discuss the case study that is related to the GlaxoSmithKline. This is abbreviated to the GSK. The Company had it's headquartered in the Brentford, London. The company established in the 2000's. There was the merge that happened between the two companies namely, Glaxo Wellcome plc with the Smith Kline Beecham plc. This company mainly deals with the vaccination, biology and the health care of the consumer. The mission of the company was “to do better”, “to feel better” and “live longer”. This report will emphasize on the topic that is related to the bribery related to the hospital and the GSK in the China. The GSK stated by the authorities of the Chinese regarding the bribery in the July 2013. The GSK has offered huge money to the doctors of the China to prescribe their medicine only. (PalgrBussel et al. , 2016)1.)The first part of the case study focuses that whether GSK help to create the corrupt environment or not? Is the company needed to be blamed for this scandal? As the overview of the Case study is done and it tells that the GSK needed to blame for the creation of the corrupt environment in the China in 2013. The GSK offered three billion Yuan in bribes to the doctor and the hospital. So that the doctors will prescribe the more drugs of their company only. It was detained by the Chinese authorities and has alleged that they have offered the money to the doctors or we can say that they have created this corrupt environment in the China. The Company is the third largest one in terms of creating the revenues. So in order to increase their revenues and to expand their market share the company decided to take this step. The Company can be solely blamed for this scandal that had happened. They also received the kickbacks from the local agency that
Professionalism in Responding to Allegations: A Case Study of GSK_3

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