GSK. GSK Case Study. 9. GSK Case Study. Table of Conten

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Running Head: GSKGSK Case Study
GSK Case Study1Table of ContentsIntroduction......................................................................................................................................3Lesson Learned................................................................................................................................8References........................................................................................................................................9
GSK Case Study2IntroductionIn this present paper, we will discuss the case study that is related to the GlaxoSmithKline. Thisis abbreviated to the GSK. The Company had it's headquartered in the Brentford, London. Thecompany established in the 2000's. There was the merge that happened between the twocompanies namely, Glaxo Wellcome plc with the Smith Kline Beecham plc. This companymainly deals with the vaccination, biology and the health care of the consumer. The mission ofthe company was “to do better”, “to feel better” and “live longer”. This report will emphasize onthe topic that is related to the bribery related to the hospital and the GSK in the China. The GSKstated by the authorities of the Chinese regarding the bribery in the July 2013. The GSK hasoffered huge money to the doctors of the China to prescribe their medicine only. (PalgrBussel etal. , 2016)1.)The first part of the case study focuses that whether GSK help to create the corruptenvironment or not? Is the company needed to be blamed for this scandal? As theoverview of the Case study is done and it tells that the GSK needed to blame for thecreation of the corrupt environment in the China in 2013. The GSK offered three billionYuan in bribes to the doctor and the hospital. So that the doctors will prescribe the moredrugs of their company only. It was detained by the Chinese authorities and has allegedthat they have offered the money to the doctors or we can say that they have created thiscorrupt environment in the China. The Company is the third largest one in terms ofcreating the revenues. So in order to increase their revenues and to expand their marketshare the company decided to take this step. The Company can be solely blamed for thisscandal that had happened. They also received the kickbacks from the local agency that
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