Guardian's Market Growth Opportunities

Running Head: The Guardian
Business

The Guardian 1
Contents
Introduction......................................................................................................................................2
History of the Guardian...................................................................................................................3
Market size.......................................................................................................................................4
SWOT Analysis of the Guardian.....................................................................................................4
Strength........................................................................................................................................4
Weakness.....................................................................................................................................4
Opportunity..................................................................................................................................5
Threats.........................................................................................................................................5
Pest Analysis....................................................................................................................................5
Human resource department............................................................................................................7
Porter’s Five Forces.........................................................................................................................7
Conclusion.....................................................................................................................................10
References......................................................................................................................................11

The Guardian 2
Introduction
The report is based on the media industry of the United Kingdom. There are different types of
media such as television, radio, website and the newspaper. This report is based on The Guardian
newspaper which is one of the popular newspapers in the UK. The Guardian is a British daily
newspaper, known from 1821 until 1959 as the Manchester Guardian. This newspaper is a part
of the Guardian Media Group which is owned by the Scott Trust. The report talks about the
history of the newspaper and the environmental analysis of the newspaper company.

The Guardian 3
History of the Guardian
The Manchester Guardian was originated by the John Edward Taylor in the year 1821. The first
paper was published on the 5th May 1821. It was printed weekly on Saturdays until 1836, in the
year 1836 a new Wednesday edition was added. In the year 1855, the stamp duty on the
newspapers was abolished this opened the doors for the newspaper publisher to publish the paper
daily, at the decreased cover price of 2D. The Guardian achieved the international and the
national recognition under the editorship of C.P. Scott. C.P. Scott was the editor for 57 years
from 1872. He was the first owner who bought the paper from the estate of Taylor's son in the
year 1907. In June 1936, JR Scott officially handed the ownership of The Guardian to the
Trustees of the Scott Trust (The Guardian, 2017). The Guardian was the first newspaper who
appointed a reader editor (producer of the clarification and corrections column) in the year 1977.
The Guardian started developing the online publications in the year 1994-95. The paper's
innovation segment Online was propelled in late 1995, and locales for occupations, certain
games, and news occasions completed 1996-1998. The new Berliner Guardian launched
groundbreaking design in a mid-size format on 12th September 2005. The paper was the first
newspaper who adopted this size in their newspaper. The newspaper was the first color national
newspaper in the UK. In the past few years, the guardian expanded and developed its digital
operations. In the year 2009-201, the company launched a collection of new digital products and
services such as iPhone and iPod touch, Open Platform and the Datablog (first national data
journalism site). In June 2011 Guardian News and Media declared plans to wind up noticeably
an advanced first association, setting open reporting on the web at the core of its procedure.