Marketing Fundamentals: Stages, Pestle Analysis, Porter's 5 Force Model, SWOT Analysis, Segmentation, Target, Positioning, Marketing Mix

MARKETING
FUNDAMENTALS

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MARKETING FUNDAMENTALS................................................................................................3
Marketing.....................................................................................................................................3
Stages in Marketing Process........................................................................................................4
Pestle Analysis.............................................................................................................................7
Porter’s 5 Force Model................................................................................................................9
SWOT Analysis.........................................................................................................................10
Segmentation.............................................................................................................................11
Target.........................................................................................................................................11
Positioning.................................................................................................................................11
Marketing Mix...........................................................................................................................12
CONCLUSION..............................................................................................................................12
RECOMMENDATIONS...............................................................................................................12
REFERENCES..............................................................................................................................14

INTRODUCTION
Marketing is a complex process which helps in driving the profitable action of customers.
The organizations use many strategies in order to position their products and services in the
marketplace and it also helps in motivating the customers to buy the product. Gucci is a well-
known brand of Italian Luxury which deals in selling of fashion and leather goods performing its
operations worldwide (Ivanov, 2016).
The report will discuss the main stages and processes of marketing. The pestle factors for Gucci
will also be highlighted. The report will also discuss the Porter’s 5 Force Model along with the
SWOT analysis. The strategies for Segmentation, Target and Positioning will also be elaborated.
The research will also evaluate the 7 Ps of Marketing Mix along with giving some
recommendations.
MARKETING FUNDAMENTALS
Marketing
It can be defined as the business of promoting and selling products or services. This activity
and processes are meant to create, communicate, deliver and exchange offerings that value the
customers, clients, partners as well as society. (Baines and et.al., 2017). The individuals who
perform the functions of marketing are known as Marketers. Their main aim is to expand the
products and services of the company keeping in mind various internal and external factors.
Marketing Process mainly deals in making attempts to satisfy the endless needs of the
customers by performing various series of actions. The stages are mentioned in the diagram
below:
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Figure 1: Stages in Marketing Process
Source: Weller.J,2017
Stages in Marketing Process
There are various steps in the marketing process which are explained below:
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