Guerrilla and Stealth Marketing for Pajama Jeans: A Start-up Plan to Target College Students

Entrepreneurial Marketing

Creative Marketing 1
Contents
Introduction...........................................................................................................................................2
Guerrilla marketing activates for start-up..............................................................................................2
Target market........................................................................................................................................3
Positioning of Product...........................................................................................................................3
Traditional Market can transit into internet market................................................................................4
Guerrilla marketing Activities...............................................................................................................4
Stealth marketing activities....................................................................................................................5
Negative outcomes/drawbacks of the stealth or guerrilla tactics............................................................5
Conclusion.............................................................................................................................................6
References.............................................................................................................................................7

Creative Marketing 2
Introduction
The idea of Pajama Jeans was develop to provide comfort plus style to both men and women.
The Pajama Jeans gives comfort what they desire and the designer details they want. Its
exclusive design and fabrics features fit in every body sizes from XXS to 3X. This report
contains a start-up plan to target college students by using Guerrilla and stealth marketing.
Guerrilla and Stealth Marketing
Guerrilla Marketing is an advertising Strategy which is design to promote products or
services of business in an unconventional way and it involve little budget. This strategy
involves high imagination and energy level to focus on grasping attention of the public at
their personal and memorable level. The main point of guerrilla marketing is that activities
are done exclusively on streets other public places, such as shopping centres, parks or
beaches with maximum people access to attract large audience (Baltes and Leibing, 2008, 46-
55).
Stealth marketing is termed as buzz or undercover marketing, it is a marketing technique that
advertise a product among people without realizing them. The main aim of stealth marketing
is not to generate immediate sales, but to create interest and excitement that will make
consumers more receptive to direct advertising later.
Guerrilla marketing activates for start-up
1. Develop a clear and precise picture of target audience for Pajama Jeans,
2. Having a solid understanding of core business,
3. Think big and small alike,
4. Brand your campaign carefully,