Guide to Writing a Business Plan

Guide to Writing a Business Plan
Reg 15 page doc
Instructions:
1. Complete as many sections in this document as possible, or as required.
2. Save the document regularly whilst completing.
3. On completing your business plan, refresh the Index on page 3. For Microsoft Word users,
right-click anywhere in the Index menu, select ‘Update Field’ and then ‘Update Entire Table’.
For those using other Word Processing applications please update manually or refer to your
help manual.

Business Plan
Daffodils Steak house & Bar
2

Prepared By: INSERT NAME
Date Prepared: INSERT DATE
3

Index
BUSINESS SUMMARY..............................................................................................................5
About the Company........................................................................................................................... 5
Your Products and Services..............................................................................................................5
The Market........................................................................................................................................ 5
The Business Potential...................................................................................................................... 5
Mission, Goals and Objectives...........................................................................................................5
Strategies.......................................................................................................................................... 6
Business Structure............................................................................................................................. 6
Finance.............................................................................................................................................. 6
THE MARKET.............................................................................................................................7
Industry Profile................................................................................................................................... 7
Competition....................................................................................................................................... 7
Market Segmentation......................................................................................................................... 7
MARKETING PLAN...................................................................................................................9
Your Customers................................................................................................................................. 9
Strengths, Weaknesses, Opportunities, Threats..............................................................................10
Sales and Marketing Objectives......................................................................................................10
Value Proposition............................................................................................................................. 11
Your Product or Service................................................................................................................... 11
Pricing.............................................................................................................................................. 12
Promotion........................................................................................................................................ 12
Sales and Distribution...................................................................................................................... 12
OPERATIONAL PLAN.............................................................................................................13
Production....................................................................................................................................... 13
Premises, Plant and Equipment.......................................................................................................13
FINANCE PLAN.......................................................................................................................14
Capital Requirements and Funding Proposal...................................................................................14
Current Financial Position................................................................................................................ 14
Financial Assumptions..................................................................................................................... 14
Cash-flow Projection........................................................................................................................ 16
4

Projected Profit and Loss................................................................................................................. 16
RISKS.......................................................................................................................................16
Risk Identification and Mitigation......................................................................................................16
STRUCTURE AND MANAGEMENT........................................................................................17
Organisational Structure.................................................................................................................. 17
Key Personnel................................................................................................................................. 17
PROJECT PLAN......................................................................................................................19
Action Plan...................................................................................................................................... 19
5

BUSINESS SUMMARY
About the Company
Describe the origins, ownership structure, history, management and activity of your
business, describe the business concept.
The Daffodils steak house & Bar is being introduced by a renowned owner,
who have two different restaurant businesses in Australia. The entrepreneur is
going to offer delicious steak and drinks at affordable cost to people of
Melbourne, Australia.
Your Products and Services
Summarise the product or service that your business will sell
Product of The Daffodils steak house & Bar will include roasted cheese steak,
bulgogi, Bolitto misto, chicken fried steak and other delicious dishes along
with different kinds of cocktails and hard drinks. Staffs of this restaurant will
serve best quality service for satisfying needs of customers.
The Market
Describe the market in which you will operate. Include the size and growth potential of
the market.
Management of The Daffodils steak house & Bar will enter into the large
marketplace of Melbourne, Australia. This place is very crowded and it is
easier to attract maximum people towards this restaurant from this place.
Describe the segments you will be targeting, your anticipated market share of those
segments and your positioning within them
This startup business will target new generation customers with attractive
offers and it will try to achieve a large market share. This business will offer
top quality products at lower cost at the beginning in order to position their
business in existing large marketplace.
6

The Business Potential
Outline your business’ competitive advantages
Competitive advantages of this business will help them to achieve success.
Capital, quality of product, experience of owner, innovation, innovative
technology and risk management capability are main competitive advantages
of this new business.
Describe your business’ directions for growth
In order to start The Daffodils steak house & Bar, effective planning will be
done and talented people will be hired in order to ensure growth of business.
Prioritization of aspects will help to gain success. Clear concept about business
goals will lead to success of this new business.
Mission, Goals and Objectives
If you have a mission statement, write it here
Mission statement: To offer best quality food to customers for providing best
experience of eating steak at affordable price
Your business
objectives might cover
targets for growth,
customer numbers,
revenue, profit and any
other relevant
measures.
Clearly state your business objectives, including performance measures and a
deadline for achieving each one (often these will be annual targets).
Business objectives
 To reach breakeven period within 6 months from the beginning
of journey
 To have 5000 customers in 2 years from starting date
 To become most popular steakhouse of Melbourne in next 2
years
 To earn more than $2.3 million sell in first year
7

Strategies
Summarise your product, pricing, marketing, sales, distribution and strategies
Strategies for this the Daffodils steak house & Bar are mentioned below,
1. Strategy for product: Development of good relation with suppliers for
gaining best quality raw material in affordable price. Conducting
market research to understand behavior of customers towards existing
steakhouses at Melbourne, Australia
2. Strategy for price: Offering lower price of products than existing
steakhouses to attract customers
3. Strategy for sales and marketing: Consideration of social media
marketing and distribution of leaflets to attract potential buyers
4. Strategy for distribution: One-to one selling by trained staffs those will
be able to communicate with customers with ease
8