Guide: Traveller’s Buddy - Analysis of a New Travel Application

Running Head: GUIDE: TRAVELLER’S BUDDY
Guide: Traveller’s Buddy
Name of the Student:
Name of the University:
Author Note:

GUIDE: TRAVELLER’S BUDDY1
Executive Summary
The study focuses on the full analysis of a new application which is being launched in the market.
The study provides a detailed and clear idea regarding the application and its usefulness to the
travellers as well as to the people all around the world. It provides the idea how the application
works and what are the features present which will attract the consumer and turn the potential
customer into loyal ones. The SWOT analysis gives information about the company’s or more
precisely about the application success in the market. Lastly, the conclusion part will give a clear
idea about the successful campaign and how the product is going to work in the near future.

GUIDE: TRAVELLER’S BUDDY2
Table of Contents
Introduction..........................................................................................................................................3
Business Model Canvas.......................................................................................................................3
Customer Segmentation...................................................................................................................3
Value Proposition............................................................................................................................4
Channels...........................................................................................................................................5
Customer Relationship.....................................................................................................................5
Revenue Stream...............................................................................................................................6
Partnerships......................................................................................................................................6
Resources.........................................................................................................................................7
Activities..........................................................................................................................................7
Cost Structure..................................................................................................................................8
Major Findings.................................................................................................................................9
Barriers.........................................................................................................................................9
Customer and Competitors’ Analysis........................................................................................10
7 P’s of Marketing.....................................................................................................................10
Success of the Product...............................................................................................................10
Conclusion.........................................................................................................................................11
References..........................................................................................................................................12
Appendix............................................................................................................................................14
SWOT Analysis.............................................................................................................................14

GUIDE: TRAVELLER’S BUDDY3
Introduction
The app which is developed actually helps the travellers who loves to travel around the
world. Those who stuck while travelling to unknown places now get a companion to help them out
to locate places, helps them to know the value of money through converting so that they can be
economical so that they can spend what is required and also provide the information about the local
transport in user known language which can be understand by the end user. This automatically
eliminate the language barrier for the user. This is completely a new application in the market so
there is a chance of doing great in the market because now-a-days everyone possess the knowledge
of using smartphone apps even the small kids due to advancement in the technology.
Business Model Canvas
This is a strategic management concept for developing new as well as previous business
model to analyse various aspects of the business. It helps to understand customer segmentation,
value proposition and channels of the products or services (Joyce & Paquin, 2016). The elaboration
are as follows with respect to the application which is being developed.
Customer Segmentation
Customer segmentation helps to analyse the market and target consumers in terms of age,
gender and relationship along with relevance, location, interest, communication methods and
drivers. It provides a clear idea regarding the segmentation so that it become easy for the company
to segregate the market and can identify the potential user of the products and services
(Muhtaroğlu, Demir, Obalı & Girgin, 2013).
As per the theory, the application which is being developed it mainly targets the travellers
who likes to travel around the world. It targets all male and female of the age group from 18 to 25
years of age. The application mainly targets the upper class and middle class of the society as they
usually travels to different countries or different places and not the people below poverty level as