Factors influencing gym usage in Australian cities

Gym research survey 1
Factors influencing gym usage in Australian cities
Reported by
To
Dr
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Gym research survey 2
Executive Summary
There has been an increase in the number of gym or physical fitness centres across the world
and especially Australia due to growing demand to remain healthy. The springing up of these
kinds of businesses has led to high competition. Due to this competition, one company
resorted to carry out a survey in order to understand its customers and serve them well. A
sample of 20 participants was sampled through judgemental and systematic sampling.
Questionnaires were used to collect data which was later analysed using excel. Descriptive
statistics and inferential statistics were used. This research found that more males went to the
gym than females. It also found that many went to the gym in order to gain strength and to
lose weight.
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Gym research survey 3
Contents
Executive Summary...............................................................................................................................2
Introduction..........................................................................................................................................4
Method of data collection......................................................................................................................4
Summary of the data set........................................................................................................................5
Gender...............................................................................................................................................5
Age....................................................................................................................................................6
Objective of going to gym.................................................................................................................7
Location of origin...............................................................................................................................8
Regular exercise in or outside gym....................................................................................................8
Do you want the gym to be unisex?...................................................................................................9
Data analysis - descriptive statistics....................................................................................................10
Interval estimation..............................................................................................................................12
Conclusion and recommendations.......................................................................................................15
Reference............................................................................................................................................16
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Gym research survey 4
Introduction
Due to gradual change in peoples’ lifestyle across the globe, many people have
reverted to having exercises in the gyms in their own towns. As opposed to currently, in the
past people used to walk going to work and other places due to low ownership of personal
cars. This has led to high demand of gym services across the world. In Australia in particular,
there has been mushrooming of gym business due to demand. Research has it that, Australia
was able to earn about million dollars as revenue from gym businesses (Smith, 2005). People
want to go to the gym in the morning and in the evenings. This demand has been triggered by
the clarion call that keeping fit enables an individual to keep many diseases away
(Thompson, 2013) and (Arnst , 2008). On the other side, the many number of gyms has led
to high competition in the sector in Australia. In order to remain competitive in the market,
One gym decided to conduct a survey on its customers so as to better understand them and
provide the services that they really require.
Method of data collection
This survey used primary method of data collection rather than secondary method of data
collection. This method was appropriate as it enabled the research collect responses that were
relevant to the survey. Two sampling methods were then used to select the respondents. In
order to select gym goers only, a judgemental type of sampling was employed. This is a
method where the researcher is allowed to pick respondents who have characteristics that suit
his research. After selecting 80 respondents, the research further employed systematic
sampling to select a sample of 20 respondents. In systematic sampling, the 80 respondents
were arranged in a line and every fourth respondent was picked. That is how the survey
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